What is a Webinar?

A webinar is a virtual seminar, workshop, or presentation conducted over the internet, allowing participants to join from anywhere in the world. These interactive online events typically combine video presentations with audience participation features like polls, Q&A sessions, and chat functions.

Webinars are used by businesses, teachers, influencers, and brands to share useful info, give training, answer questions, or show new products. For example, a social media expert might host a webinar called “How to Grow on Instagram” and teach tips to beginners.

While not traditionally considered "social media," webinars have evolved to incorporate social elements through platform integrations, hashtags for discussion, and community-building components that extend beyond the live event.

You can watch a webinar on your phone or computer, and many let you ask questions or join the conversation in real time.

Types of Webinars

Different webinar formats serve various business objectives:

• Educational webinars: Share expertise and build thought leadership
• Product demonstrations: Showcase features and use cases
• Panel discussions: Bring multiple perspectives to complex topics
• Training sessions: Provide hands-on instruction for specific skills
• Lead generation webinars: Offer valuable information while qualifying prospects

Some webinars are live, and others are recorded so people can watch later.