What is a Gram?

"Gram" is a common shorthand reference to Instagram, one of the world's most popular social media platforms. Users might say “Check my latest post on the Gram” instead of “Check my latest post on Instagram.”

It’s a casual, shorthand way to refer to the platform, especially in conversations or captions. For marketers and brands, understanding this slang can help make content more relatable to younger or social-savvy audiences. For example, a post saying “New arrivals just dropped on the Gram 👀” can sound more fun and informal than a corporate announcement. Using platform-specific lingo builds connection and authenticity.