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A LinkedIn Company Page is a business profile where companies share updates, attract talent, and engage with professionals.
A LinkedIn Company Page is the official business profile on LinkedIn. It serves as your brand's professional presence, allowing you to share company updates, job opportunities, and industry insights with followers while building credibility in your field.
These pages function similarly to personal profiles but are specifically designed for organizations rather than individuals, with features tailored to business needs and marketing objectives. Maintaining a company page builds trust and helps people connect your team’s personal profiles to a central business presence.
A complete Company Page includes:
About section: Company description, size, industry, location, and website
Logo and cover image: Professional visual branding
Updates feed: Regular posts shared with page followers
Products and services: Showcased offerings with descriptions and social proof
Career section: Current job openings and company culture information
Analytics dashboard: Performance metrics and audience insights
Admin tools: Management capabilities for designated team members
Looking to grow your company's LinkedIn page? If you want to learn more about how to gain traction, check out our article with 3 practical tips for LinkedIn company pages.
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A lookalike audience is a group of people who share traits with your existing audience and are targeted for ads to increase reach.
A LinkedIn Showcase Page is a sub-page under a Company Page created to highlight specific brands, products, or campaigns.
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