What is Google Business Profile?

Google Business Profile (formerly known as Google My Business) is a free tool that allows businesses to manage their online presence across Google's services, including Search and Maps. It includes important info like your address, hours, phone number, website, photos, and customer reviews.

While it's not a social media platform in the traditional sense, it plays a key role in online visibility and local marketing.  A complete profile lets businesses share updates, photos, hours, contact info, and even customer reviews, all of which help people decide whether to visit or buy.

For example, a hair salon can post a seasonal promotion or photos of recent work, which users might find when searching “salon near me.” Keeping your profile active boosts local SEO and trust.

Key features of Google Business Profile

Your Google Business Profile includes essential information like:

- Business name, address, and phone number
- Business hours
- Website link
- Photos and videos
- Products and services
Customer reviews
Posts (similar to social media updates)

The posts feature functions much like a social media platform, allowing businesses to share updates, offers, events, and other content directly on their Google listing.