What really sets Edgar apart is his ability to automate your social media posting.

You tell Edgar what type of content you’d like to publish and how often. Then, Edgar automatically pulls posts from your content library to share every single week, on repeat. 

Don’t have a big backlog of posts to share? Don’t sweat it. Edgar can automatically whip up tons of different content variations for every blog post or article you add to your library, giving you more options to send. Once Edgar makes his way through your content library, he’ll keep reworking your evergreen posts back into your schedule to fill in any gaps. Whenever you publish new blog articles, videos, podcast episodes, and more, Edgar can even automatically add posts to promote them into your rotation, your social channels are continually promoting your business, even when you’re not.

Every social media update you create with Edgar gets saved in your content library.

You choose how Edgar categorizes your content. You can use the categories Edgar provides, or customize your own. Content categories help Edgar know what types of content you want to post and when. They also keep your content library organized, so you can keep track of specific campaigns or make sure you’ve got the mix you want of promotional content and other types of posts.

That depends! Many people stick with the 4 categories Edgar suggests (General, My Blog Posts, Promotions & Specials, Recommended Reads) and find that’s plenty for them! 

But if you want finer-grained control over the mix of posts Edgar automates for you or you want more organization in your content library, you may find you’ll prefer more.

Every social media update you create with Edgar gets saved in your content library.

Your weekly automation schedule tells Edgar how frequently to share posts from your library each week and when.

The number of weekly automations you need depends on how many time slots you want to reserve on your schedule for automated posting. More time slots means your feeds will be more active and consistent, and you’ll have more opportunity to promote and share your latest and evergreen content.

Keeping your weekly automation schedule full allows you to always be posting what you want, when you want it, every week, without having to babysit.

With other social media tools, when there’s nothing left in your queue, your social media channels go silent. 

But Edgar knows that an inactive feed can’t generate engagement or traffic for your business. When you set up a recurring schedule with Edgar, he makes sure to refill your queue automatically every single week. 

When everything in your content library has been shared once, Edgar circles back and reworks all those evergreen hits into your schedule once again. That means that even when you’re taking a break from creating new content, your social channels will continue to post and promote your business. 

And for platforms that have specific content restrictions (like Twitter), Edgar’s Suggested Variations is a lifesaver (or at least, an “island vacation miles away from WiFi”-saver)! In one single click, Edgar will whip up additional content variations for every blog post or article you want to share, keeping your content library filled to the brim with unique publishable content. 

Don’t want a post to repeat? No problem. Every time you save a post in Edgar, you have the option to tell him it’s meant to just Use Once or if it should be taken out of rotation after a certain date.

We offer world-class customer support via email. We’d love to help you get up and running, or answer advise you on the best social media strategy for your business.