Pinterest Automation Strategies: Maximize Your Pins
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Are you a business owner, coach, affiliate or creator aiming to grow your online presence? If so, you’ve likely come across Pinterest, the go-to platform for discovering ideas, inspiration, and products.
With over 522million active users worldwide, Pinterest is an incredible tool for boosting visibility and reaching new audiences. Launched as a social network for photo sharing, where users could showcase their tastes and hobbies through images (pins) on boards, Pinterest has evolved into a powerful marketing tool for many niches.
However, finding the time to add Pinterest to your strategy without stretching your resources even further can be a big challenge. The solution? Automate your Pinterest!
In this article, we’ll explore 5 strategies to help you automate your Pinterest efforts and streamline your workflow, allowing you to reinvest that saved time into other priorities.
Should you automate your Pinterest strategy?
Before diving into the strategies, let’s explore why automating your Pinterest strategy is a smart move and who can benefit from it (even if you don’t have a Pinterest account yet!). Here are some compelling reasons:
- Pinterest is a visual search engine
Users come to Pinterest with purpose, actively searching for ideas, products, and inspiration. In fact, 80% of Pinterest users discover new brands or products on the app, making it an ideal platform for reaching new audiences. - Pinterest drives sales
Over half of Pinners (55%) see Pinterest as a place to shop, and 85% of weekly users have made a purchase inspired by a Pin. It’s a prime platform for product discovery and e-commerce, helping you connect with buyers. - It boosts organic traffic
Pinterest excels at driving organic traffic to external websites, blogs, and online stores. Each Pin can link directly to your site, allowing users to reach your page with just one click. This feature is valuable for bloggers, e-commerce owners, and anyone looking to increase website visits. - Great monetization opportunities
Pinterest offers various ways to monetize your presence, from affiliate marketing to promoting Etsy shops. For creators, business owners, and influencers, Pinterest can be a versatile platform for generating income to manyd. - Consistency boosts discoverability
Consistency is key to gaining traction on Pinterest. The more consistently you post, the higher your chances of reaching new users and growing your audience. - Automating saves time
Automating your Pinterest posts allows you to seamlessly integrate Pinterest into your marketing strategy without sacrificing hours each week. With automation, you can focus more on high-priority tasks while maintaining a steady presence on the platform.
Automation can help you leverage Pinterest’s potential without the heavy time commitment, making it an excellent addition to any marketing strategy.
Are you new to Pinterest and not sure where to start? Here’s a step-by-step guide on how to use Pinterest as part of your marketing strategy.
5 Ways to Automate Your Pinterest Strategy
Now that you know why Pinterest automation is such a valuable tool, let’s dive into some practical ways to set it up. The best methods depend on your business type, size, and unique goals. There are various ways to keep your Pinterest running smoothly and effectively while freeing up your time for what you do best. Here are five tried-and-true approaches to consider:
1. Utilize scheduling tools
Scheduling tools allow you to plan and queue your pins in advance, ensuring consistent posting without daily manual effort. It is one of the easiest ways to maintain a consistent posting routine without needing to log in every day. Here’s a closer look at two effective options:
2. Integrate Pinterest & RSS feeds
If you regularly post fresh content on a blog, website, or e-commerce store, using an RSS feed to automate pins can be a game-changer. RSS (Really Simple Syndication) feeds are XML files that update with new content from your site.
This method allows you to automatically publish pins for each new blog post or product you release, ensuring a constant stream of new content on your Pinterest boards.
Example: A food blogger might set up an RSS feed that pins a new recipe to Pinterest every time it’s published on their blog. Each pin links directly back to the full recipe on their website, driving traffic and engagement with minimal effort.
To set this up:
- Obtain Your RSS Feed URL: This is typically found in your website's settings or by appending
/feedto your domain (e.g.,https://yourwebsite.com/feed). - Connect the RSS Feed to Pinterest: Use Pinterest's native feature, a social media scheduling tool like MeetEdgar, an integration tool like Zapier, or a plugin to link your RSS feed.
Once configured, the system will periodically check your RSS feed and generate pins from new content, ensuring your Pinterest boards are always up-to-date.
3. Use Artificial Intelligence
AI tools can be incredibly helpful in managing the repetitive aspects of Pinterest content creation, from generating captions to designing pins. There are many ways to integrate AI into your Pinterest strategy. One popular approach is to automate writing tasks. You can use your preferred AI tool to:
- Generate captions
- Write pin titles
- Create hashtags
You can also use AI to generate images and spark new content ideas. Numerous AI tools are available to assist with your pins, including Inky, Edgar's AI Assistant, which creates tailored captions and hashtags.
4. Automate (Pin) content creation
Content creation can be time-consuming! Fortunately, there are several ways to streamline your Pinterest content creation process, including using AI. Here are a few methods:
Repurpose Existing Content
Make your content work harder for you. Blog posts, podcast episodes, and guides you've already created are treasure troves for Pinterest. Identify popular topics within Pinterest’s most popular categories to maximize your reach and break them down into eye-catching pins that drive traffic back to your original content.
Use Templates:
Having go-to templates not only saves time but also ensures your pins have a consistent, professional look that followers will recognize instantly.
Curate from Trusted Sources
Share standout content from reputable sources within your niche. Add your expert perspective to curated posts, and remember to credit original creators while offering your unique insights.
5. Cross-Post Content
Cross-posting is a powerful way to extend your reach on Pinterest and attract a larger audience without spending excessive time creating from scratch.
Cross-Post to Multiple Social Media Platforms
Tools like MeetEdgar allow you to share content across Instagram, Facebook, LinkedIn, and Pinterest simultaneously, adjusting posts for optimal engagement on each platform. By scheduling once and posting across several channels, you save time and ensure consistent messaging.
Sync E-Commerce Listings with Pinterest
E-commerce integration is essential for sellers who want to expand their reach on Pinterest. If you run an Etsy or Shopify store, you can automatically sync product listings to Pinterest as shoppable pins, making it easy for users to discover and purchase your products. MeetEdgar’s Shopify integration is a seamless way to promote products on Pinterest without extra effort.
Repurpose Blog Content into Pins
Blog content is another fantastic cross-posting opportunity. For each new blog post, create several different pin designs that showcase various points from the article. This approach draws in a diverse audience and encourages users to explore your content further. Setting up a system where each blog post generates 3–4 unique pins can boost traffic to your site significantly.
Automating your Pinterest strategy is a smart way to leverage the platform’s potential without the constant time commitment. It allows you to maintain a consistent and engaging presence, driving traffic, sales, and brand awareness, all while freeing up valuable time to focus on other areas of your business. Start small by implementing one or two methods, and as you get comfortable, layer in more to enhance your approach.
If you’re looking for an all-in-one tool to simplify and automate your Pinterest marketing, consider trying MeetEdgar for FREE today.
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