The Best Social Media Platforms for Coaches in 2025

As a coach, your work is rooted in connection. But in today’s noisy digital world, where and how you show up online can make or break your visibility.

If you're still figuring out your overall social media marketing strategy, make sure your foundation is solid before diving into platform-specific tactics. With so many social media platforms vying for attention, how do you choose the one that aligns with your niche, showcases your expertise, and attracts your ideal clients?

In this guide, we’ll break down the best social media platforms for coaches in 2025, based on current trends, user behavior, and content strengths.

1. Instagram

Instagram continues to be a powerhouse for coaches, especially those in life, wellness, and mindset niches. Its visual-centric nature allows for the sharing of inspirational content, client testimonials, and behind-the-scenes glimpses into your coaching practice. Instagram's emphasis on visual content and storytelling aligns perfectly with coaching's need to inspire and motivate.

The platform's features facilitate real-time engagement, helping coaches build trust and rapport with their audience. And when paired with the right social media automation tools for coaches, it becomes even easier to stay consistent and visible without burning out.

Best for: Coaches who thrives on visual storytelling, such as life coaches, wellness coaches, mindset coaches, and personal development coaches targeting audiences aged 18–34

How coaches can use Instagram

• Share daily motivational quotes and client success stories.
• Utilize Stories for behind-the-scenes content and quick tips.
• Create Reels to showcase coaching techniques or client transformations.
• Host live sessions for in-depth discussions or Q&A sessions.
• Engage with followers through comments, polls, and direct messages

2. Facebook

Despite changing demographics, Facebook continues to dominate in terms of daily users and community management. Facebook makes it easy to build and manage a community. With native features like polls, event scheduling, and long-form posts, it supports ongoing client engagement and trust-building. Plus, its powerful ad targeting allows coaches to reach highly specific audiences.

The Facebook Groups feature is still a goldmine for coaches looking to foster intimate client communities, deliver value through live streams, and offer group coaching programs.

Best for: Coaches who rely on community-building, group coaching, or long-term client engagement, such as spiritual coaches, relationship coaches, parenting coaches, and those targeting a broad age range.

How coaches can use Facebook:‍

Key Strategies: Create a private group for clients, host weekly Live coaching snippets, and share client testimonials.

3. LinkedIn

LinkedIn is the premier platform for coaches operating in the professional sphere. It offers unparalleled opportunities for networking, thought leadership, and connecting with corporate clients.

Jasmine Charbonier, a content marketing strategist with years of experience managing social media for coaching clients, shares:

“LinkedIn is the absolute powerhouse for coaches — not Instagram or Facebook like many assume. My coaching clients consistently land $5k+ contracts through LinkedIn because decision-makers actually hang out there.”‍

By sharing value-packed content such as articles, insights, and success stories you can position youself as an authority in your field.

Best for: Executive coaches, career coaches, business coaches, and leadership development coaches or coaches seeking corporate clients.

How coaches can use LinkedIn:

• Publish articles and posts showcasing expertise.
• Engage with industry-specific groups and discussions.
• Connect with potential clients and collaborators.
• Utilize LinkedIn Ads for targeted outreach.
• Offer free resources or webinars to build credibility.

4. TikTok

TikTok's explosive growth has made it a valuable platform for coaches targeting younger audiences. Its short-form video format is ideal for sharing quick tips, motivational messages, and snippets of coaching sessions. The platform's algorithm favors creative and engaging content, offering the potential for rapid audience growth.

Best for: Coaches targeting younger audiences, particularly in fast-growing niches like confidence coaching, productivity coaching, or quick motivational content.

How coaches can use TikTok:

• Create short, impactful videos with actionable advice.
• Participate in trending challenges to increase visibility.
• Use storytelling to share personal experiences and lessons.
• Engage with followers through comments and duets.
• Utilize hashtags to reach a broader audience.

5. YouTube

YouTube is ideal for coaches who want to share long-form, evergreen content like webinars, tutorials, or deep-dive coaching sessions. It’s also the second-largest search engine in the world, meaning your content has a long shelf life.

YouTube isn’t about instant gratification, it’s about building credibility over time. Coaches who use it can attract highly qualified leads by offering value-packed videos that rank in search, bringing in traffic long after the video is posted.

Best for: Coaches who want to establish authority through teaching and educational content such as financial coaches, health coaches, or mindset coaches.

How coaches can use YouTube:

6. Pinterest

Pinterest might surprise you, but it’s a secret weapon for coaches who create content. Think of it as a search engine: it’s the perfect place to visually summarize your ideas and drive traffic back to your website, blog, or offers.

Pinterest content lives much longer than a post on Instagram or Facebook. Plus, you can integrate it into your SEO strategy and even monetize through affiliate links or content upgrades.

Best for: Coaches whose content can be visually summarized, such as habit trackers, meal plans, or mindset exercises.

How coaches can Pinterest:

• Create pins for blog posts, podcast episodes, or lead magnets
• Use Canva to design branded pin templates
• Link pins to your booking page, email list, or freebie
• Batch schedule content using Tailwind or Pinterest’s scheduler
• Optimize pin titles and descriptions with keywords

If you're unsure what to post, start with tried-and-true social media content ideas that attract and engage your ideal clients.

Best platforms for coaches - Cheat Sheet

Now that you’ve explored the each social media platform, here’s a quick-reference summary to help you decide where to focus your time and content efforts:

Conclusion

Each social media platform has its strengths, quirks, and sweet spots. Selecting the best social media platform for your coaching practice hinges on aligning your niche with the platform's strengths and user demographics.

Don’t try to be everywhere. As a coach, your magic lies in your ability to support transformation and social media is simply a stage for that transformation to begin. So pick one or two platforms that align with your content style, your energy, and your audience, and commit to showing up with value, not perfection. Over time, you’ll figure out what works for you, master them, then expand.