How to Effectively Share Content on Social Media: Tips, Automation, and Tools

The world of social media can feel like a non-stop party where everyone's invited, but sometimes it seems like your content is stuck outside, waiting to get past the velvet rope. Creating content that resonates with your audience is just the beginning of your social media strategy. The real challenge is making sure that content gets shared, reaches the right people, and ultimately drives engagement.

It's about working smarter, not harder, and using every tool in your digital toolbox to make sure your voice doesn't get lost in the cacophony of cat videos and dance challenges. In this article, we’ll explore strategies to share content on social media, how to make your posts more shareable and how to use tools that can help you maintain a consistent presence without chaining yourself to your desk 24/7.

Why Shareable Content Matters

Every day, billions of pieces of content are shared across social media platforms. We're talking 500 million tweets, 4 billion Facebook posts, and over 100 million Instagram photos and videos – daily! Effective sharing helps your content stand out in this digital tsunami.

Every social media manager, entrepreneur, and marketer knows that producing great content is a time-consuming process. 

You invest hours in creating visually appealing graphics, writing insightful blog posts, or recording engaging short-videos.

But all that effort goes to waste if your content isn’t being shared and seen by your audience.

When done right, social media sharing can lead to viral moments, exponentially increasing your reach. You never know who might come across your well-shared content. It could lead to partnerships, speaking engagements, media features, or other opportunities you haven't even thought of yet.

The key to getting your audience to hit that “share” button lies in creating content that solves a problem or provides value in a meaningful way. 

According to the New York Times, 94% of people consider whether the content they share will be useful to others. This means your content should aim to educate, entertain, or inspire your followers to increase its shareability.

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1. Focus on Solving Problems and Adding Value

The first step to making your content shareable is understanding your audience's pain points and addressing them. People are more likely to share content that helps them solve a problem or teaches them something new. 

For example, if you run a small business that provides social media services, consider creating content that outlines social media tips or automation strategies—valuable insights that your audience can apply immediately.

‍Pro Tip: Ask questions and solicit feedback from your community to learn what they are struggling with. If you can tailor your content to solve their issues, they’ll be more likely to share it within their networks.

2. Make Your Content Community-Focused

To increase your content’s reach, create posts that aren’t just about you or your product but are focused on your community’s needs and interests.

This approach shows that your content is designed with your audience in mind, making them feel valued and more inclined to share it.

Create shareable content that speaks to your niche

One common mistake is trying to appeal to everyone. Niching down and targeting specific audiences allows you to speak directly to their unique needs. 

Ask yourself:

• What does my audience care about?
• What are they struggling with? How can I help them?

By addressing these questions, you can create posts that offer genuine solutions, spark meaningful conversations, or simply entertain and inspire.

A niche-focused approach not only helps your audience see the value in what you offer but also makes your content more relatable, increasing the likelihood of shares.

Remember, content that puts the community first has a greater chance of being shared, because it’s no longer just about you—it’s about them.

3. Use Automation Tools to Save Time

Great! If you have the content ready, the next actionable step is to share it.

But it’s not just about putting it out there—you want to make sure your content reaches the right people at the right time.

Once you have a collection of valuable, shareable content, it’s essential to focus on how to distribute it effectively. Consistency is key (the more content you share, the more chances you have to be seen), but don’t let quantity overshadow quality. It's about creating a balance between the two.

But let’s be honest—most of us don’t have the time to post consistently or to catch those prime engagement windows when our audience is most active. That’s where social media automation tools like MeetEdgar become a game-changer.

With automation, you can:

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4. Use Emotions and Storytelling to Drive Engagement

People are more likely to share content that resonates with them on an emotional level. This could be a funny meme, a nostalgic throwback post, or a heartfelt story that aligns with their personal experiences. 

For example, popular brands like Dove and Nike have successfully used emotional storytelling in their campaigns. Dove’s “Real Beauty” campaign focused on real women’s stories to challenge beauty stereotypes, creating a powerful emotional impact and fostering discussions around self-esteem. Similarly, Nike’s “Dream Crazy” campaign used the struggles and triumphs of athletes to evoke strong emotions of perseverance and courage, effectively aligning their brand with these values.

When crafting your content, consider how it will make your audience feel: Will it make them laugh, reminisce, or feel inspired?

Tap into those emotions to make your content more relatable and shareable.

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5. Create Personas to Guide Your Content Strategy

Understanding your audience is crucial to creating content that speaks directly to them. Start by creating customer personas that represent the different segments of your audience. Each persona should include details like:

- Demographics (age, gender, occupation)

- Interests and hobbies

- Pain points and challenges

Having a clear picture of who you’re speaking to allows you to create content that feels personalized and relevant, increasing the chances that they’ll share it with others.

Check out our guide on how to build audience personas:

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6. Curate Content to Position Yourself as an Industry Expert

Sharing valuable content from other sources is an excellent way to position yourself as an expert and build trust with your audience.

By curating the best content from your industry, you save your audience the time and effort of searching for it themselves. 

This not only makes your social media pages a go-to resource but also encourages your followers to share your posts with their own networks.

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7. Plan and Batch Your Content

One of the biggest challenges in maintaining an effective social media strategy is consistently posting new content. It’s easy to get overwhelmed trying to come up with fresh ideas on a daily basis.

Content batching is the process of creating multiple pieces of content in one go and then scheduling them out over a set period of time. This method saves you from the daily grind of posting, freeing up time to focus on other tasks like engaging with your audience or planning future campaigns.

By dedicating a few hours each week to filling up your content library, you ensure a steady flow of posts that keep your audience engaged without the daily hassle.

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8. Incorporate Different Types of Content

Variety is key when it comes to social media content. You content mix should Incorporate all the key content pillars that resonate with your audience. You can try different types of posts, such as:

‍- Behind-the-scenes content: Give your audience a glimpse into your company culture or production process.

- Business tips and tricks: Share what you’ve learned to position yourself as a helpful resource.

- User-generated content: Encourage your followers to share their own content related to your brand and feature it on your profiles.

Mixing up your content keeps your feed interesting and encourages more engagement.

Pro-Tip: Edgar’s categories feature are super handy for this! They make it easier to organize your content, identify new opportunities, and ensure your feed stays fresh and diverse.

9. Run Contests and Promotions

Everyone loves the chance to win free stuff. Contests and giveaways are a fantastic way to boost engagement and get your followers to share your content. 

Encourage your audience to share the contest post or tag a friend in the comments for an entry. This not only increases your reach but also introduces your brand to potential new followers.

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Final Thoughts: Small is the New Big

With billions of posts being shared daily, it’s tempting to think that bigger is better—that you need a massive following to make an impact. But the truth is, small is the new big when it comes to building an engaged community and creating shareable content.

The secret to creating shareable content isn’t about reaching the most people; it’s about reaching the right people in a way that resonates.

By focusing on providing value, engaging authentically, and using the right tools to streamline your process, you can create a social media strategy that encourages your followers to share, comment, and keep coming back for more.

Ready to level up your content-sharing game? Try Edgar today and see how automation can help you stay consistent, save time, and grow your social media presence effectively.

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