Schedule Facebook Posts

As the world's most popular social media platform, with over three billion monthly active users, if you are not incorporating Facebook into your social media strategy yet, you should definitely consider it. Scheduling Facebook posts is a strategic way to maintain a consistent online presence, engage your audience at optimal times, and save valuable time.

This guide will walk you through various methods to schedule Facebook posts using the Facebook app, Meta Business Suite, and MeetEdgar. We’ll also cover some best practices to ensure your scheduled posts are effective and engaging.

Why Schedule Facebook Posts?

Scheduling Facebook posts helps you stay consistent with your content, engage your audience effectively, and free up time for other important tasks. By scheduling, you can plan your posts in advance, ensuring that you post regularly without the need for constant manual updates.

Benefits of Scheduling Facebook Posts:

• Consistency: Consistency is key to building and maintaining a strong online presence. By scheduling posts, you can ensure that your content is regularly published, keeping your audience engaged and informed.
• Time Management: Scheduling posts in advance allows you to batch-create content, which can save a considerable amount of time. Instead of logging in multiple times a day to post, you can plan your content calendar for the week or month in one sitting, freeing up time for other tasks.
• Optimal Timing: Different audiences are active at different times of the day. Scheduling tools allow you to post during peak times when your audience is most active, maximizing engagement.
• Content Planning: Scheduling your posts forces you to plan your content in advance, which can lead to more cohesive and strategic content. It helps you maintain a balance between different types of posts (e.g., promotional, educational, entertaining) and ensures that your content aligns with your marketing goals.

How to schedule Facebook posts via Meta Business Suite

Meta Business Suite is a comprehensive tool for managing your Facebook and Instagram accounts. Here’s how to schedule posts using Meta Business Suite:

1. Access Meta Business Suite: Log into your Facebook account and navigate to your Facebook Page. Click on "Meta Business Suite" from the left-hand sidebar.
2. Create a Post: You will now be redirected to your page. Click on "Planner" from the left-hand sidebar.
3. Selecting Date: The planner page works as your content calendar. On the date you want to schedule for, click the Schedule button and select the type of post you want to schedule.

1. Add Your Content: Upload your photos or videos, write your caption, and add hashtags or tags as needed.
2. Schedule Your Post: At the bottom of the content composer, you will find the scheduling options. Select the date and time you want your post to go live, and then click "Schedule."

You can also use "active times" to find the ideal time to schedule based on your audience's most active times. After scheduling, you can find your post on the planner page.

How to schedule Facebook posts via the Facebook App

Scheduling your posts using your phone can be very convenient! This method is particularly useful for on-the-go scheduling and quick updates.

1. Switch to Professional Mode: Ensure your account is set to a business or creator account. Then, go to your page and click on the create button at the top of your page.

1. Create Your Post: Upload your content, write your caption, and add any relevant hashtags. Then, hit "Next".

1. Access Scheduling Options: Before publishing, you will find two options: Publish now and Schedule for later. Select the latter.

1. Select Date and Time: Choose your preferred posting time and date.
2. Confirm: Go back to your post settings and confirm by clicking the "Post" button.

How to schedule Facebook posts using Edgar

MeetEdgar is a powerful tool that automates and schedules your social media posts across various platforms, including Facebook. Here’s how to schedule posts using MeetEdgar:

1. Sign Up or Log In: Access your MeetEdgar account.
2. Connect Your Facebook Account: Go to the Settings page, select the Social Media Accounts card, and follow the instructions to connect your account and the pages you want to post on.

1. Create Content: Click on the "Add New Content" button at the top. First, choose the category you want this post to be added to. Then, select which pages you want to post this content on.

1. Create your content by adding text, images, or videos. You can also use Inky, our AI sidekick, to generate captions and hashtags for you!

1. Schedule Posts: When your content is ready to go, use the arrow button at the bottom of the page to schedule your content. Choose the "Schedule Send and Save" option to set specific times for your posts to be published and save your content to your library.

1. Queue: After scheduling, you can find your scheduled content in your queue!

1. Automate Recurring Posts: Utilize MeetEdgar’s content recycling feature to keep your evergreen content active, by creating weekly automations.

Alternatively, you can auto-import content from other sources to your library and create time slots for each day of the week at the times you'd like Edgar to publish for you.

Best practices for scheduling Facebook posts

Maintain a Consistent Posting Schedule

Regular posting is crucial to keep your audience engaged and informed. Consistency helps build trust and keeps your brand top of mind. Utilize tools to create a content calendar and ensure a steady stream of posts.

Create Engaging Content

High-quality, engaging content is key to capturing your audience’s attention. Use a mix of images, videos, and compelling captions to make your posts stand out. Incorporate storytelling and visuals to make your content more relatable and memorable.

Plan for Special Occasions

Align your posts with holidays, events, and special occasions relevant to your audience. Planning ahead for these dates ensures timely and relevant content that resonates with your followers.

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Diversify Your Content

Mix up your content types to keep your audience interested. Share a variety of posts, including educational content, behind-the-scenes glimpses, promotional offers, and user-generated content. This diversity keeps your feed dynamic and engaging.

Engage with Your Audience

Scheduling posts should not mean neglecting engagement. Respond to comments, messages, and interactions promptly. Engaging with your audience builds relationships and fosters a sense of community around your brand.

Test Different Posting Times

Experiment with posting at different times to see when your audience is most active. Even though analytics can provide insights, testing different times can help you discover new engagement peaks.

Monitor and Adjust

Regularly review your post performance using analytics tools, like Meta Business Suite to gain insights into the best times to post and understand your audience demographics. Analytics can help you refine your posting schedule and content strategy for better results. Pay attention to metrics like engagement rates, reach, and clicks to understand what works best for your audience. Use these insights to adjust your content strategy and improve future posts.

Conclusion

Scheduling Facebook posts can significantly enhance your social media strategy, saving you time and increasing your engagement. Whether you choose to use Meta Business Suite, Creator Studio, or a social media scheduling tool like MeetEdgar, the key is to remain consistent and strategic in your approach. Start scheduling your posts today and watch your Facebook presence grow! Ready to get started? Try Edgar for Free!