We’re big fans of evergreen content here at MeetEdgar. While we’ve shared the benefits of evergreen content, we wanted to show some evergreen content examples to help inspire your own.
We’ve previously talked about why evergreen content and evergreen posts matter.
If you missed that post here’s a little TL;DR for ya!
- Keeps working for you long after it’s published
- Shows you as the expert that you are (brand authority, baby!)
- Google loves it!
- Can increase backlinks to your website
- Can be repurposed
- Gives you months and years of social content (have you seen how you can turn one post into 20 different social media posts?!)
But the real TL;DR is that using evergreen content helps you to maximize your resources. You can leverage one piece of evergreen content into months and even years of traffic. For busy content creators, it’s a no-brainer to add evergreen content into your content strategy.
What is Evergreen Content?
Evergreen content is content that continues to stay relevant and valuable long after it’s been published. It’s not seasonal content and it doesn’t revolve around trends.
Why Is Evergreen Content Important
An effective evergreen content strategy will create consistent website traffic without the pressure of constant content creation. If you’re a busy content creator, you’re going to want to maximize your time and ideally, you should want your content working for you instead of the other way around. Writing evergreen content is like hiring a low-maintenance, hard worker who will dedicate themselves to your business for years without much input from you.
Evergreen Content and SEO
One of the reasons we love evergreen content here at MeetEdgar is because it allows you to create the very best content and put that forward. It’s not possible to churn out your absolute best content every week if you are juggling everything else in your business and in your life.
The online world is very, very busy these days. It’s crowded with content. If you want your content to stand out, attract an audience and build trust with them, it has to be fantastic. And since we’re all normal every day, multi-tasking humans with lots of responsibilities, we can’t churn out the very best, most magnificent content every week so we need to strategically create.
Evergreen content relies on SEO to keep its power. That’s where you’ll want to focus your efforts when you’re creating your strategy and your evergreen content pieces. It’s all about finding the right topic, choosing the right keywords, optimizing for SEO, and then updating as needed.
But what type of evergreen content should you post? Instead of telling you, we’re going to show you and show you why these evergreen ideas work!
8 Evergreen Content Examples to Try
Use the evergreen article ideas below to get you started posting evergreen articles that drive traffic to your site.
1. Answer Common Questions
We all have common questions that we are asked about our business, our products, or our industry. If you hear a certain question over and over, it’s a safe bet that people aren’t just asking you that question. They are probably Googling it as well.
These two evergreen examples below are different takes on how you can find common questions. The first is from blogger and blogging coach, Cate Rosales. This piece of evergreen content revolves around a question many full-time bloggers hear all day, “What does a blogger do all day?”
For Cate, many of the activities she does day to day will undoubtedly remain the same and she can always update the piece as she needs but the question will probably never stop getting asked. Come on, you know you’ve wondered about it a time or two!
This question also plays a role in her marketing funnel because if someone is considering becoming a blogger or taking their blog more seriously, they may ask themselves what other bloggers do or what activities they should do if they want to become a full-time blogger. And who better to learn from than a blogging coach?
Another example of the commonly asked question format is answering some of the more beginner questions you hear around your niche or specialty.
Simple Pin Media offers a brilliant example with its blog post, The Complete Guide to Rich Pins on Pinterest. Simple Pin Media is a digital marketing agency specializing in, you guessed it, Pinterest. Rich pins are a newer feature of Pinterest and anyone who is interested in improving their Pinterest strategy will Google “What are rich pins on Pinterest” or “How to use Rich Pins on Pinterest.” When they do, they’ll find a complete guide written by Simple Pin.
2. Ultimate Guides
The “Ultimate Guide” is one of the more popular types of evergreen content. Ultimate guides will solve a common question or problem by breaking it down into bite-sized, step-by-step explanations.
Pat Flynn of Smart Passive Income does this very well, especially in this guide to creating and selling an online course. Creating and selling a course is a huge undertaking with lots of different steps involved in it. Pat covers it all, which means he can capture traffic who are searching for information on different parts of the process. The post is also frequently updated to keep it valuable to audiences.
Typical about ultimate guides is that they tackle evergreen topics: things people are likely to need information on for years to come.
An alternate option to creating the ultimate guide is to create an ultimate checklist. Checklists provide value in an easy-to-consume and condensed way. Checklists are evergreen content that is easy to repurpose too! You can easily turn a checklist into a downloadable PDF, a SlideShare presentation, or a marketing video. Our example from CopyBlogger offers their checklist in the article and as a downloadable PDF so users can refer to it every time they
4. Common Mistakes or Lessons Learned
We all want to avoid mistakes, right? And when given the chance, we’d rather learn from other people’s mistakes than make them on our own. Common mistake posts are an excellent example of evergreen content.
One way to utilize this type of evergreen content is to address common or beginner mistakes in a certain niche, like Jeff Bullas, did in this article about 15 common mistakes in social media marketing.
You can also frame this by sharing lessons you learned, like Stevie from Stevie Says Social did! This is a more personal take on evergreen content. It’s a fantastic way to be personal and share a bit of your story with your audience while still providing value by sharing the mistakes they can avoid.
5. Case Studies
Case studies can be framed as a story, which is one of the most compelling types of evergreen blog post you can create. It also shows real-world results to your audience. It can show you as an expert, show your audience what you can do and it offers your audience a chance to connect with a story. As an added bonus, it gives a little spotlight to your customers! The online course platform Podia frequently shares their users’ success stories.
Lists of tools and resources are other popular types of evergreen content because people are always looking for tools. The trick is to keep updating these pieces as Backlinko does with their list of SEO tools. Tools are always changing and coming onto the market so if you want your list to be the most extensive and complete, schedule reminders to update your evergreen list of tools and resources on a regular basis.
A glossary or dictionary might not make for the most exciting evergreen blog posts but it can act as great evergreen content. Depending on your niche, you may have industry-specific terms that beginners want to learn. This type of evergreen content often amasses many backlinks because other bloggers or content creators will link to glossaries if they use buzzwords in their articles. Search Engine Journal’s Glossary of SEO terms is one of the best examples of a complete evergreen glossary.
The history of an industry, product, service, or niche may not seem like riveting content but it can be and it can form a very successful evergreen story. If you use dates or statistics, this type of evergreen post will often be linked to in other articles around the topic. The Social Media Today infographic of the History of Social Media is a fantastic example of a visual piece of evergreen content that is entertaining and valuable.
Don’t Forget to Consistently Promote Your Evergreen Stories
Finally, be sure you’re consistently promoting your evergreen content! Promotion is important in any strategy but especially so with evergreen content because it stays so valuable and relevant long after it’s been published.
Hopefully, these evergreen content ideas inspire you! It doesn’t matter which type of evergreen content you create, the most important thing is that you create some type of evergreen content!
This type of content can become an important part of your social media strategy and you can turn one piece of content into months or even years of social content! Find out how to do it and download 20 post ideas for one piece of evergreen content.