How Edgar Works
Understand how Edgar simplifies social media automation
Edgar simplifies social media automation by using smart evergreen content, categorization, time slots, and auto-import features. This combination ensures your social media channels remain active and engaging without constant manual updates.
What is Evergreen Content?
Evergreen content is content that is still relevant and valuable, long after it’s been published. In other words, it’s not based on timely trends or news. If something is still valuable to your audience, then why not re-share it?
You can use our platform to re-purpose and re-share your most valuable content in an automated and seamless way!
Understanding
Edgar's flow
Edgar simplifies social media automation with a straightforward flow: load evergreen content to the platform and our helpful octopus friend and his many arms will do the rest (yes, arms, octopuses don’t have tentacles!) It all starts with Categories, Content, Schedule and Queue.
Keep your Evergreen content organized with Categories
Organize your posts in Categories in a way that works best for you, your business, your followers, and your marketing content strategy.
Let Inky do it for you
Inky is Edgar’s AI sidekick.
Inky, Edgar’s AI, enhances social media automation by writing copy, suggesting hashtags, and creating platform-specific captions, saving you a bunch of time.
Try Auto Import to speed things up
Edgar also helps you import your evergreen content and create variations for your posts. Check out our guides for Content Variation and Imports.
Schedule your Evergreen Content
Create time slots for your posts, and let Edgar handle social media automation by publishing content according to your schedule without manual intervention.
Edgar will follow these publishing rules week after week, automatically pulling content from your categories to post for you, without needing to hand-schedule every post.
Always know what's scheduled in the Queue
Edgar’s Queue displays posts that it intends to publish for you based on your weekly recurring schedule for the next two weeks.
Categories automation
The Queue works on a last in, first out rule (LIFO) so your last post added to a Category will be the first one to appear on your Queue. Don’t want LIFO? Shuffle your Categories instead for a random publishing order.
Do you feel that you'd prefer to learn it all from an Edgar expert instead? We've got you! Join us on a call. We have multiple slots available every week. We can't wait to meet you!
