How to Choose a Social Media Username That Builds Your Brand

If you're building your online presence, whether for your business, personal brand, or side hustle, you've probably wondered about your social media handles: What username should I use? How do I choose the perfect handle? What if my business name is already taken?

We tend to overthink this, but choosing the right handle does matter. Why? Because a great handle makes it easier for people to find you, trust you, and ultimately engage with or buy from you.

Want to create a handle that’s memorable and effective? Keep reading! We’ll cover the best practices and tips to help your brand stand out and stay recognizable in the social media world.

Building Your Brand with Your Social Media Username

A social media username is a unique identifier for a profile on a platform, typically displayed on the profile page and preceded by the "@" symbol. his username allows others to find and mention the account directly.

Unlike your display name, which you can change anytime and can be the same as others, your username must be unique on that platform and follow specific rules, like character limits and symbol restrictions.

Your username also creates a custom URL for your profile. For example, on TikTok, the username "@yourcompany" leads to the link tiktok.com/@yourcompany

It isn't just a random identifier, but you can think of it as the digital version of your store sign and part of your branding.

Why choosing the right username is important?

A strategic username helps users find you when they search, makes your brand more memorable, and creates consistency across platforms. It helps with:

Plus, with algorithms increasingly prioritizing search functionality within platforms (hello, TikTok search!), your username has never been more important for discoverability. The right handle helps you appear in relevant searches and connect with your ideal audience.

How to Pick the Right Handle

The journey to the perfect username starts with good brainstorming.

1. Brainstorming your options

Start by listing keywords related to your brand, products, or services. Consider how these words reflect your brand's personality and values and think about what makes your brand unique and what you want people to associate with you.

2. Research Your Username Ideas

Before committing, type your potential usernames into Google, other search engines, and social media platforms. What shows up? Does your website appear? This step helps you check if the username is already in use, associated with something undesirable, or could create potential conflicts with other brands.

3. Check Availability Across Platforms

After narrowing down your options, check if your chosen usernames are available across all relevant social media platforms. Consistency is key!

Try to secure the same handle on Instagram, Twitter, TikTok, and others to make it easier for people to find you everywhere.

You can use tools like Namechk or BrandSnag to quickly check availability across multiple platforms.

What If My Brand Username Is Already Taken?

If your preferred username is unavailable, don’t worry! You can tweak it slightly to create a unique handle:

• Add underscores, periods, or abbreviations → Example: @Jane.Doe
• Include your location → Example: @TexasEats
• Show your credentials → Example: @DrSmith
• Describe what you do → Example: @MikeDesigns

Just make sure any modifications keep your username simple and easy to remember!

4. Decision Time

Before finalizing your handle, consider your niche, goals, and platform-specific rules (so keep reading for the best practices!). Some platforms have character limits or restrictions on symbols. Also, think about your target audience: choose a username that resonates with them and can grow with your brand over time.

Once you've checked all the boxes, you're ready to claim your perfect social media handle!

Best Practices for the Perfect Username

Reflect the Brand Identity

Your username should embody your brand's essence. It should give your audience a clear idea of who you are and what you offer. For example, if your brand is playful and creative, incorporate that tone into your handle.

Keep It Simple and Consistent

Simplicity aids memorability. Avoid complex spellings or excessive punctuation. Consistency across platforms reinforces your brand's presence and makes it easier for users to find you.

Distinguishable

Ensure your username stands out from competitors. A unique handle prevents confusion and helps establish a distinct brand identity.

Easy to Spell

An easily spelled username minimizes errors when users search for your brand, enhancing accessibility and user experience.

Be Adaptable

Choose a username that allows your brand to grow and evolve. Select a handle that won't limit your brand's expansion into new markets or product lines. A future-proof username accommodates your brand's evolution.

Incorporate Keywords

Including relevant keywords in your username can improve searchability. Think about terms your audience might use when looking for products or services like yours.

Mention What You Sell

If possible, include a hint of your product or service in your username. Many users search what we are looking for. So have these specific items in the name, can attract relevant traffic. For instance, if you sell handmade candles, a handle like "@GlowCandles" immediately informs users about your offerings.

By following these guidelines, you can craft a social media username that not only represents your brand effectively but also resonates with your audience, paving the way for a strong and engaging online presence.