How to Schedule Google Business Profile posts [2025 Guide]

Building a strong online presence for your business starts with consistency. One of the best ways to stay visible is by posting regularly on your Google Business Profile (formerly knows as Google My Business).

But running a business is a juggling act and posting consistently to your Google Business Profile (GBP) can quickly fall off the to-do list. ‍

The good news? You can schedule posts in advance, either directly through Google (with some limitations) or by using a social media scheduling tool like MeetEdgar.

In this guide, we’ll walk you through both methods so you can maintain an active Google presence, without the stress.

Why post regularly on Google Business Profile?

Google My Business (renamed Google Business Profile in November 2021) posts function similarly to social media updates. They appear directly on your business listing when customers search for your brand or related services. They can highlight promotions, events, new products, service updates, and more.

When someone searches for your business or a related service, your Google Business Profile is often the first thing they see. Posts allow you to share timely content like updates, offers, product launches, and events directly in your profile.

Regular posting helps:

• Keep your listing active in Google’s eyes (which may boost visibility)
• Improve engagement with your audience
• Drive more visits to your site or physical location
• Communicate changes like new hours, seasonal offers, or announcements

An active profile is more likely to rank higher in local results and can directly influence a potential customer’s decision to call, visit, or book your services. Google even states that businesses that regularly update their profile and respond to reviews are more likely to be considered reputable. According to Google, businesses that post regularly are 2.7x more likely to be considered reputable by consumers.

Consistent posting also reinforces your branding, encourages repeat visibility in local search results, and creates another touchpoint for engaging with customers.

But logging in to post manually each week is time-consuming, especially if you're a one-person show. That’s where scheduling tools come in.

How to create and publish Google posts for free

Google allows you to publish posts directly from your Google Business dashboard. This is a simple and free method, though it doesn’t offer post scheduling. If you want to publish immediately, the native option works well.

Google currently allows manual post through the Google Maps app (on mobile) or Google Search (on desktop), but it’s limited and not very scalable.

Here’s how to publish a post for free:

• Sign in to your Google account that's connected to your Google Business Profile.
• Search for your business name on Google. If you're logged in correctly, you'll see a business management panel appear in the search results.
• Click on “Add update”, “Add offer”, or “Add event”, depending on what you want to share.
• Write your post, including any details about the promotion, news, or announcement.
• You can also:
  • Upload a photo or graphic to make the post more engaging.
  • Add a call-to-action button, like “Call now,” “Book,” “Learn more,” or “Order online.”
• Once you're happy with it, click “Post” to publish.

Your post will appear in your Business Profile on both Search and Maps.

Posts typically stay live for seven days (except event posts, which expire after the event ends). After that, they’re archived, but visitors can still see older posts on your profile.

This native option works well for occasional updates, but if you're looking to post consistently or want to plan ahead, a social media scheduling tool like MeetEdgar can help automate the process.

How to schedule Google Business Profile posts

If you are looking to automate your Google profile, you can schedule Google My Business posts with MeetEdgar.

MeetEdgar is a social media scheduling tool built specifically for entrepreneurs and small business owners. It allows you to create and schedule posts for your Google Business Profile in advance—while also managing your content across other social media platforms from one central dashboard.

Schedule a Post on Google Business Profile Using MeetEdgar

To begin scheduling, you’ll need a MeetEdgar account. If you already have one, you're ready to go. If not, you can sign up for a free 30-day trial here.

Here’s a step-by-step walkthrough to schedule your first post:

Step 1: Connect Your Google Business Profile

Once logged in to MeetEdgar, go to the Settings section and open Social Media Accounts. Here, you can connect the Google account that manages your Business Profile.

Note: You must connect the Google account that has admin access to the Business Profile you wish to manage.

Step 2: Create Your Post in the Content Composer

Next, navigate to Edgar’s Content Composer to begin crafting your post.

• Choose a content category (for example, “Updates” or “Promotions”).
• Select your Google Business Profile from your connected accounts.
• Choose your post type and start creating your content.

You can create several types of posts for Google Business Profiles, including:

• Text-only posts – Ideal for updates, short messages, or announcements.
• Link posts – Share blog posts, news, or external links.
  Tip: Enable link previews to automatically pull a featured image.
• Image-only posts – Upload a photo in PNG, JPG, or GIF format.
• Text + Link – Combine a message with a call-to-action and a link to your website or page.
• Text + Image – Share a caption or description alongside a photo.

Use the preview feature (the eye icon) to see exactly how your post will appear before publishing.

Step 3: Schedule or Publish Your Post

Once you’re satisfied with your content, click Next and choose from the following options:

• Schedule Send and Save – Choose a specific date and time for the post to go live.
• Send Now and Save – Publish the post immediately.
• Save to Library – Add the post to your content library to reuse later as part of your automated posting schedule.

MeetEdgar will automatically publish your content to your Google Business Profile at the scheduled time, without any further action required.

Step 4: View Your Published Posts

Once published, your post will appear near the bottom of your Google Business Profile, where customers can see your latest updates, offers, or events.

Which Option Is Best for Your Business?

If you’re just starting out and want to post occasionally, the native Google method is perfectly fine. It’s free, simple, and doesn’t require third-party tools.

But if you want to plan content in advance, automate weekly posts, or repurpose content, using a social media management tool like MeetEdgar is a smart investment. It helps you stay consistent, saves time, and ensures your Google Business Profile remains fresh—without you needing to remember to log in every week.

Your Google Business Profile is one of the most valuable tools for growing your local presence—and posts are a key part of that strategy. With just a little planning, you can stay ahead of the competition and make your profile an ongoing asset for your brand.