32 Creative Social Media Post Ideas for Hotels, B&Bs, Motels & Hostels

Running a successful hotel, bed & breakfast, or hostel comes with its own set of challenges, especially when it comes to standing out in a highly competitive market. t. One of your most powerful allies in attracting guests and keeping rooms booked? Social media.

Social media is an essential tool for helping your property stand out and draw in new guests. More than just a platform for promoting services, it’s a powerful way to build genuine connections, showcase unforgettable experiences, and strengthen your brand’s presence in the digital space.

In this blog, we've compiled 32 creative social media post ideas that hospitality businesses—such as hotels, B&Bs, motels and hostels—can use to promote their property, increase visibility, and win over new guests.

1. Share the Best Views From Your Property

Use strong visuals to highlight scenic views from guest rooms, rooftops, or your garden.

Add captions like: “Imagine waking up to this view…” to create emotional appeal and transport the viewer.

2. Highlight Room & Common Area Details

Go beyond showcasing rooms and tell a story. Use descriptions that evoke emotion and comfort.

For example: “The perfect spot to unwind after a day of exploring.”

Pair these with beautiful lighting and clean angles.

3. Pair Relatable Quotes with Scenarios

Share quotes like "Mentally, I'm here" with a dreamy photo of your pool or rooftop bar, like the example below from Hard Rock Hotels.

These posts tap into wanderlust and perform well on visual platforms. Add a touch of humor or emotion for extra connection.

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4. Turn Guest Reviews Into Stories

Go beyond text snippets: transform glowing testimonials into visual narratives.

Share how a stay became part of a special moment (a honeymoon, birthday trip, or family reunion). Include a photo or video of the guest (with permission) to make it personal and relatable.

5. Go Behind-the-Scenes

Humanize your brand by showing what goes on behind closed doors. Highlight your housekeeping team prepping a room, chefs setting up the breakfast spread, or the front desk team having a morning laugh.

People love seeing the humans behind the hospitality.

6. Add Themed Content Based on Current Events

Align content with what’s happening in the world. Is there a championship going on? Post about streaming the games in your hotel bar. Decorate your lobby to match and invite followers to join the fun — it’s timely and engaging.

7. Create Local Experience Videos

Bring your location to life. Record walking tours, market visits, cultural events, or scenic hikes nearby. Add voiceovers or team commentary to share local insights.

This positions your hotel as a knowledgeable and trustworthy host, not just a place to sleep.

8. Promote Exclusive Offers & Packages

Use your feed to create urgency and excitement around limited-time deals. For example: “Book 4 nights, get the 5th free!” or “Weekend Getaway Discount: 20% off Friday–Sunday stays.”

Pair these posts with inviting visuals that highlight the experience, not just the discount. It's also a good ideia to create urgency with phrases like “limited spots” or “only available this month.”

9. Share Practical Travel Tips

Earn trust by offering genuinely helpful content. Think: “What to pack for a winter getaway” or “Best times to visit local attractions.” These posts position your hotel as a helpful guide—not just a seller.

10. Introduce Your Staff

People love knowing the faces behind the service. Introduce key team members, like a housekeeper known for creative towel art or your cheerful front desk agent.

These posts humanizes your brand and create emotional connection and trust. In this Instagram Reel from Club Med, they feature their manager through engaging scenes from his daily routine.

11. Spotlight Food & Drinks

Show off your menu, but don’t stop at visuals. Share the story behind signature dishes or drinks. For instance: “This is our house cocktail, inspired by the local citrus groves.”

Pair with slow-motion prep videos or rich, natural light photography.

12. Show Transformations: Before & After

People love a makeover. Document renovations, seasonal redesigns, or even decor refreshes.

Add a short caption about the process or the inspiration behind the change to build emotional connection.

13. Feature On-Site Events

If your hotel hosts events—like wine tastings, workshops, or live music—promote them on your feed. Use vibrant images or video clips and write your captions like an invitation.

This shows guests that your property is about more than just a stay—it’s an experience.

14. Share Guest Content

Authentic moments shared by guests often outperform professional photos.

Encourage guests to tag your property, and repost their content with credit (and with permission) . You can offer incentives like a free drink or discount for guests who share their stay.

15. Create POV Content

Film a short POV (point-of-view) reel of walking into the room, unpacking, or enjoying a coffee on the balcony.

This helps promote your business while helping future guests picture themselves there.

16. Post Local History & Cultural Curiosities

Give your audience a deeper connection to your location with posts like: “Did you know...?” Include fun facts, legends, traditions, or little-known historical anecdotes. Educational content keeps you top-of-mind for curious travelers.

17. Create City Guides & Custom Itineraries

Curate themed recommendations: food tours, historic walks, eco adventures, or weekend plans. Share them as carousel posts or quick videos to help guests plan—and picture—their ideal stay.

These saveable posts are especially helpful for first-time visitors.

18. Tell Your Story

Share your origin story: Was the hotel passed down through generations? Converted from a historic building?

These stories help build authenticity and emotional connection.

19. Spotlight Staff Recommendations

Ask your team to share their favorite local spots or must-try dishes. This shows off your local knowledge and adds a personal touch.

20. Highlight Guest Perks

Free welcome drinks? Early check-in? Partnered discounts with local spas? Turn perks into posts that show value.

21. Promote Local Attractions

Feature landmarks, hiking trails, beaches, or museums nearby. Position your hotel as the best place to stay to enjoy them.

Create short videos of city tours, cultural markets, hiking trails, or food tours. Add commentary from your team to build credibility and excitement.

22. Feature the Most Instagrammable Spots Onsite

The truth is, many of your guests will love taking photos in beautiful spaces and will see real value in them.

Whether it’s a floral archway, rooftop view, or moody hallway, highlight these popular photo spots and encourage guests to tag you when they share.

For example, The Hoxton does a great job showing it's hotel space sin aesthetic and "Instagrammable" way:
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23. Share Cultural & Culinary Traditions

If your hotel is in a historic or culturally rich area, celebrate that! Share recipes, holidays, and customs through thoughtful posts.

24. Capture Real Moments

Sometimes it’s a spontaneous hug in the lobby, a quiet sunrise, or a guest journaling on the terrace. These moments evoke emotion and connection.

23. Share Tips for Getting Around

Post transportation tips for arriving guests: shuttle options, parking info, bike rentals, or the best walking routes. Help make their travel smooth.

24. Interactive Polls & Questions

Ask followers: “Pool or spa?” / “City stroll or mountain trail?” / “What’s your dream room view?” Great for engagement and learning preferences.

You can either create polls using platforms features or making your own by adding a question in a image or video.

25. Celebrate Holidays and Special Dates

You can create themed posts around special dates or show how you celebrate festive seasons: decorations, themed menus, local traditions.

It adds charm and showcases hospitality spirit.

26. Share Packing Tips

Offer valuable content like 'What to pack for a spring trip to Lisbon' or '5 essentials for a hostel stay.'

Tie it into the amenities your hotel provides to help inform and reassure guests. Helpful content builds trust."

27. Create Pet-Friendly Posts

If you allow pets, create pet-friendly content! Show happy four-legged guests, highlight amenities like water bowls or nearby walking trails, or even launch a fun campaign to promote your pet-friendly status with a cute video.

“Yes, we welcome furry friends — and yes, we have dog treats at reception 🐶.”

28. Time-Lapse of a Day

Film a time-lapse of the sunrise view, a busy morning at reception, or the sunset over your terrace with calming, visual content.

29. Sunsets & Skylines

Don’t overthink! A stunning sunset shot from your rooftop or balcony can be a showstopper with a simple “Golden hour vibes”.

30. Answer FAQ or host a Q&A

Answer frequent asked questions like “Do you have parking?” or “Can I check in early?” in a quick and friendly post. Cover things like check-in times, pet policies, or whether breakfast is included.

Highlight them so they’re always visible. This is helpful for guests, easy to create and help your staff save time by cleaning-up DMs and communications channels.

31. Participate on Viral Trends

Hop on viral sounds or trending hashtags (think TikTok & Reels).

Adapt the trend to your brand. For example: "What a guest thinks check-in will look like vs. reality."

32. Partner with Guests or Influencers

Collaborate with a happy guest, travel influencer, or micro-influencer to create content around your property. They can take over your Stories for a day, film Reels showcasing your unique amenities, or highlight their stay in an authentic way. It builds trust and highlights real guest experiences.

Like in this example, where Hyatt partnered with a lifestyle influencer to share and promote their resort.

Social Media in Hospitality: Effective Strategies

Now that you’re equipped with post ideas, it’s time to shift from inspiration to action.

The truth is, posting great content once in a while isn’t enough. Success on social media comes from consistency, creativity, and connection.

That’s where strategy comes in. Use the ideas above to craft posts that highlight your property’s personality, local flavor, and guest experience, but also think about how and when you’ll share them.

Start by selecting a few post types that feel most authentic to your brand. Rotate through them weekly, mix in some seasonal or local updates, and test what your audience responds to. You don’t need to be everywhere all the time, but you do need to show up regularly and with purpose.

One smart way to stay consistent is by using a social media scheduler like MeetEdgar. These tools let you plan, create, and schedule your content in advance, so you’re not scrambling last-minute. They also help ensure your feed stays active across platforms, even on your busiest hosting days.

You can try MeetEdgar for free for 30 days here!

With the right mix of planning and personality, social media becomes one of your most powerful tools to build relationships, showcase what makes your property special, and turn browsers into loyal guests.

With the right mix of planning and personality, you can turn every post into a reason for someone to choose you over the competition. Because at the end of the day, it’s not just about posting content—it’s about creating a digital experience that reflects the hospitality you offer in real life.