30 Creative Social Media Post Ideas for Airbnb & Short-Term Rentals

Whether you run an Airbnb, a short-term rental, or a private guest suite, managing a successful vacation rental in 2025 comes with its share of challenges.

One of the biggest? Promoting your property and standing out in a crowded market.

Social media has become one of the most powerful tools to attract bookings and turn your place into a go-to destination for travelers. Today, having a social media presence isn’t just a nice bonus, it’s a must-have strategy for hosts who want to stay competitive and keep their calendars full.

But what exactly should you post on social media?
What kind of content works for your Airbnb’s Instagram?
What type of videos should I post on TikTok for a guest suite?
What content should I add to Pinterest to promote my VRBO?

These are common questions! So, in this blog, we’ve compiled 30 creative social media post ideas that hosts can use to promote their rental, boost visibility, and win over new guests.

Why Social Media Marketing Is Essential for Vacation Rentals

Before we dive into content ideas, let’s take a moment to understand why promoting and maintaining an active presence on social media is essential for vacation rental hosts.

Social platforms allow you to connect directly with potential guests, share vibrant visuals of your property, and spark real-time engagement. But beyond that, they give you a powerful opportunity to stand out and attract new bookings in a competitive market.

Not only do you increase your chances of being discovered, but you also meet guest expectations. In fact, one study found that 58% of millennials said social media appeal was a major factor in their decision to book on Airbnb.

By staying active on social platforms:

• You increase your visibility in search and hashtags
• You build brand credibility through guest reviews and real-time engagement
• You tap into free word-of-mouth marketing through shares and user-generated content
• You encourage repeat stays and referrals by staying top of mind
• And you can drive more direct bookings (especially when paired with a link in bio or booking site)

30 Social Media Post Ideas for Vacation Rentals

1. Give a Mini Video Tour of Your Rental

Record a short walkthrough of your property, just enough to give potential guests a taste of the vibe. Show off the cozy bedroom, the view from the balcony, or that quirky corner you love. Reels and TikToks under 60 seconds are perfect!

2. Share Stunning Visuals That Show Off Your Space

Post high-quality images of your property’s interior and exterior. Use natural light and clean, styled spaces to help potential guests envision themselves staying there.

Guests love to imagine themselves there, so think of it as staging, not just snapping. Pair with relatable text, like the example below:

3. Showcase Key Amenities

Highlight how specific amenities add comfort or convenience and talk about these with context. Focus on how it solves a problem.

For example, "Our blackout curtains and noise machine help light sleepers get a full night’s rest."

4. Capture 360° Views or Panoramic Shots

Use apps or your phone’s pano feature to capture wide-angle shots of your living room, backyard, or balcony. These immersive visuals help guests understand the layout.

This works especially well for outdoor areas, decks, rooftop views, or cozy interiors.

5. Share a "Day in the Life" Guest Experience

Take followers behind the scenes: Film a short video or carousel post showing what a typical guest might do during a stay: morning coffee on the deck, a hike, then relaxing in the evening. It humanizes your hosting journey and builds trust.

6. Show Your Before & After Renovation Transformations

Everyone loves a glow-up. Share how your space has evolved, whether it's a full remodel or just a fresh coat of paint and new decor. You can use side-by-side photos, quick timelapse or short-videos.

7. Tell Your Hosting Story

What inspired you to become a host? Share your journey, the challenges you overcame, and what makes your space special.

People connect with stories more than stats, therefore storytelling builds connection and trust.

8. Share Seasonal Décor Updates

Added an Easter garland to your front door or strung some festive Christmas lights? Show it off! Highlight how you decorate for holidays and seasonal moments.

You can pair with questions such as "What’s your favorite way to celebrate ___?" to spark conversations and engagement.

9. Spotlight the "Hidden Gems" of Your Property

Share unique or unexpected details that guests love, like a hammock nook, an espresso machine, or a vintage game collection.

10. Take Followers Behind-the-Scenes

Let people see your hosting routine. Show how you fold towels, create welcome baskets, or prepare the outdoor space. Show what a day in your life looks like as you manage your rental and record it as a video!

Include simple, relatable moments (like grabbing a Starbucks) to humanize your content and build trust with potential guests. Transparency = trust.

11. Share a "Best of Our Neighborhood" Guide

Create a post or Reel featuring your favorite local coffee shop, hiking trail, market, or beach. Make it easy for guests to fall in love with the region where your rental is located.

12. Highlight Seasonal Events Nearby

Are there festivals, markets, or events guests would love? Promote them and position your stay as the perfect place to experience them.

13. Recommend Local Restaurants

Guests love discovering great places to eat near their stay, so share your favorite local restaurants! Bonus points for visuals or UGC! Tag the restaurants for more exposure and maybe even a cross-promotion.

14. “This or That” Posts

Create interactive content comparing and asking your followers what they’d prefer in terms of amenities, local activities, etc. For example:

“Outdoor firepit 🔥 or indoor fireplace 🕯️?”

It’s engaging, low-effort, and shows off your features.

15. “Things Guests Leave Behind”

Sometimes it's wine, snacks, or handwritten notes. Share it with a heartwarming caption (and always with permission!).

It’s a fun and entertaining post idea that sparks curiosity and adds a touch of authenticity to your profile.

16. Share Hidden Local Gems

That secluded beach, mom-and-pop bakery, or secret trail? These are gold, especially for guests who want “off the beaten path” experiences.

This position youself as an expert but also increase your reach to travelers who are still on the research phase.

17. Join Viral Trends

In a world of viral trends, jumping in and adapting them to your niche can be a golden opportunity.

For example, with the “Things That Just Make Sense” trend, you could record a short video titled “Things That Just Make Sense in Our Airbnb” and showcase features like a fancy coffee bar, yoga mat, record player, and more.

18. Share the Best Time of Year to Visit

Educate guests about the best time to book a stay and talk about the seasons—what blooms in spring, what the snow looks like in winter, or your favorite local tradition in fall. Position your property as the place to stay during high-appeal times.

19. Guest-Generated Content: “Through Their Eyes”

Encourage and repost user-generated content (UGC) to show off how guests enjoy your property. Their photos often feel more authentic to future guests.

It’s authentic, relatable, and great social proof.

20. Share a Guest Review

Have a good guest review to share? Pick a glowing review, design a Canva graphic, or overlay it on a photo of your rental.

Reviews are great for social proof. It impacts and builds customer trust

21. Tell a Guest Story

Did someone get engaged there? Celebrate a birthday? Did any guest had a funny moment?

Share sweet moments (with permission) to show how your space becomes part of someone’s story. These stories build emotional resonance.

22. Answer a Frequently Asked Question

You probably get some questions over and over, so turn them into posts!
For example: “Yes, we offer free late check-out when possible!”

It saves you time and helps set clear expectations.

23. Share a Sample Guest Itinerary

Build a 2- or 3-day sample stay:

Day 1: Check-in, sunset wine on the porch
Day 2: Farmers market, hike, pizza spot
Day 3: Brunch + checkout
You can either share a single image, a carousel or a short talking head video. Make it saveable and helpful!

24. Post Seasonal and Holiday-Themed Content

Celebrating special dates is a great way to connect with your followers.

You can keep it simple with a holiday-themed post, or make it more engaging by sharing tips and ideas for your guests—like: “10 Things to Do in Summer in Madeira” or “Your Fall Weekend in NYC.”

Use carousels, lists, or short video clips to bring it to life.

25. Show Your Cleaning & Reset Routine

Guests love knowing the space is clean and well cared for. Plus, cleaning videos can be satisfying for some viewers—and they’re popular on TikTok and Reels!

Show your process to build trust, whether it’s a full clean-and-reset or a small task like replacing the towels.

26. “What to Bring” Checklist

Post a helpful list with items guests might need or don’t need!

“Don’t worry about towels or a hair dryer—we’ve got you covered.”

A quick list of what to bring can help guests prepare. Tailor it to your location: "Beach towels, bug spray, hiking boots, and a bottle of wine."

27. Share Property Maintenance Tips or Upgrades

Did you add a new AC unit, fix the roof, or upgrade the Wi-Fi? Let people know! It shows pride of ownership and keeps followers informed.

28. Promote Pet-Friendly Perks

Is your property pet-friendly? Pet-related content often goes viral on social media!

Show off your furry guests or highlight pet-friendly perks like dog bowls, a fenced yard, or nearby trails. Pet parents actively look for stays that make their four-legged friends feel right at home.

29. "Best of [Your City/Neighborhood]" List

Create curated lists of your favorite local experiences (whether it's the best coffee shops, scenic spots, hidden gems, or cultural attractions). Help visitors explore like a local and position yourself as a trusted guide in your destination.

30. Share Transportation Tips

Help your guests get around by sharing how to reach your rental by car, train, or airport shuttle. Share information about parking, public transportation, bike rentals, or walking distances to popular attractions.

From Inspiration to Bookings: Your Social Media Action Plan

Success on social media comes from consistency and authenticity, but the best content plan is the one you can actually stick to.

Start by picking a handful of post ideas from the list above, mix up your formats (Reels, photos, Stories), and focus on staying consistent rather than posting constantly.

A great way to stay on track is by organizing your content into a calendar. You can download our free content calendar template here to help you plan ahead. Using a social media scheduler like MeetEdgar also makes it easier to automate your posts and keep your content flowing across multiple platforms.

And remember: social media isn’t just about promoting your listing; it’s about building real connections. Test different types of content to see what resonates with your audience, reply to comments, engage in conversations, and share helpful or inspiring content that adds value beyond your property.