How to Automate Your Social Media Content with MeetEdgar (Step-by-Step Guide)

We all know social media is a powerful tool for businesses looking to reach a bigger audience and grow their online presence. But let’s be honest...managing multiple accounts across different platforms? That can be a real challenge, especially for solo entrepreneurs and small businesses with limited time and resources.

And as if that wasn’t enough, the high competition and short lifespan of posts make it even more time-consuming to keep an active feed.

That’s where social media automation comes in! In this guide, we'll walk you through everything you need to know about automating your social media presence effectively with MeetEdgar, saving you precious time and energy.

What is Social Media Automation?

Social media automation involves using software tools and technologies to perform certain manual tasks automatically, such as scheduling, managing, and publishing content across social media platforms.

It has many benefits, just like:

• Save time: Spend less time posting and more time focusing on growth
• Increase consistency: Regular posts keep your audience engaged
• Cost-efficiency: Avoid additional costs of hiring more team members
• Simplify workflows: Manage all your social media from one dashboard

There are many tools available to help automate social media management, including MeetEdgar. These platforms let you schedule posts ahead of time, monitor your accounts, and manage everything more efficiently.

By setting up an automated content calendar, you can easily plan what to post, when to post, and which platforms to use. Ready to learn how to automate your social media using MeetEdgar? Let's get started.

Step 1: Setting up your account

The first step is super simple: create your account (or just sign in if you already have one). MeetEdgar offers a free trial, so you can explore the platform before committing to anything.

You can also join a live demo, where one of our TeamEdgar experts will guide you through the platform and answer any questions you have.

Great! Now that you’ve created your account with MeetEdgar, it’s time for the most important onboarding step: connecting your social accounts.

You can connect platforms like Facebook, Instagram, LinkedIn, TikTok, Threads, X (formerly Twitter), Pinterest, and Google Business Profile to MeetEdgar and cross-promote across all of them.

Connecting is simple: just click on the platform you want to link, login into your account and confirm the permissions, and you’re all set!

Step 2: Creating your content library

Your content library is the heart of MeetEdgar. It’s where all your posts are stored for future use, making social media automation seamless. Here’s how to build it:

1. Create Categories

‍Categories are essential for automating your schedule. Think of them as the foundation for your content plan! You’ll assign specific time slots for each category, determining when posts from that category will go out each day of the week.

You can create categories that make the most sense for your content. Just like:

• Memes
• Inspirational quotes
• Promotional content
• Seasonal updates

2. Add Your Content

‍Now it’s time to fill those categories with posts! You have a few options:

Manually Add Content

‍Use MeetEdgar’s content composer to create your posts directly within the platform.

• Upload images and videos or import designs from Canva using our integration.
• Write captions yourself, or save time by using Inky, our AI assistant, to generate captions in seconds.
• Create content variations easily! For example:
  • Same image, different captions.
  • Same caption, different formats (e.g., video vs. image).
    Let Inky make this process faster and even more fun! 😉

Auto-Import from an RSS Feed

‍Have a blog or website? With an RSS feed, MeetEdgar can automatically pull your blog content into your library, ready to share on your social platforms. Bonus: it keeps importing new content in the future, so you’re always up to date with minimal effort!

Bulk Import from a Spreadsheet

‍Got a list of quotes, tips, or any other content ready to share? Use a spreadsheet to upload them all at once. MeetEdgar will generate multiple posts in seconds, saving you time and effort.

Step 3: Scheduling your content

Now let’s dive into the fun part: setting your content on autopilot!

While you can manually schedule posts with MeetEdgar, today we’re focusing on automation to save you time (a.k.a auto-scheduling).

With MeetEdgar’s calendar, you’ll create time slots to automate your weekly posting. You’ll choose the days of the week, times, social platforms, and categories you want for your content schedule.

Here’s how it works:
Let’s say you have a "Memes" category in your library, and you want to share a meme on Instagram every Friday at 6:00 AM. Just set that time slot in MeetEdgar, and Edgar will automatically post for you, rotating through the content in that category using FIFO order (First In, First Out).

But that’s not all! You can also add Random time slots to your content calendar. These slots mix up all the posts in your library and publish them in a random order. This means Edgar will pull from various categories, ensuring a variety of posts across your platforms, without favoring one category over another.

Step 4: Recycling evergreen content

Let’s learn how to make the most of MeetEdgar’s weekly automations by using evergreen content!

Evergreen content refers to posts that stay relevant over time (your best pieces of work that are worth sharing again and again). Why? Because only a small fraction of your audience likely saw them the first time, and you’re always gaining new followers who haven’t seen them yet.

Learn more about how to create an evergreen content strategy here →
Check some evergreen content examples →

This is exactly the type of content you’ll want to include in your categories and schedule for weekly automation. To recap:

1. Select your evergreen content: your timeless, high-value posts
2. Categorize them: Group them into specific categories like "Tips," "Promotions," or "Blog Posts."
3. Set up weekly automations: Assign time slots to your categories, and MeetEdgar will handle the rest.

And that’s it! You’ll have an active, engaging social media presence without the extra work. MeetEdgar will automatically share your content for you, so you can focus on other priorities.

This approach not only keeps your social media on autopilot but also ensures you’re maximizing the value of the amazing content you’ve already created, all while spending less time creating new posts. Cool, right? 🎉

Step 5: Monitoring and analyzing results

Lastly, don’t forget to monitor your results! This is the key to improving your performance.

Take a look at which content (or variations) performed best, which categories are driving the most engagement, and the times that work best for your audience.

This information will help you identify which types of content and social accounts are performing well, and where there’s room to improve.