20 Ideas for Holiday Social Media Posts to Fill Your Content Calendar This Season [2025 UPDATED]

The holiday season is the perfect time to get strategic about how you engage with your audience on social media. While it is true that many companies are more active during this time, it’s also true that the audience is just as engaged as well.

Though you might worry that you’re talking to a potentially distracted audience, the truth is that the right message, delivered in the right way, holiday social media posts can really have an impact.

And if that message carries some of the familiar emotions people tend to connect to this season, it will be all the more powerful.

So, if you’re looking for ways to stand out and be strategic with your holiday social media during the busy holiday season, you’re in luck.

Today we’re sharing 9 holiday social media post ideas to help you make the most of the season in ways that create customer relationships and help you grow your social media following in the process.

Want a step-by-step plan for your seasonal strategy?
‍Check out our companion guide: Boost Holiday Sales & Engagement: Your Ultimate Social Media Strategy Guide [+ Free Template]

1. Give Your Account A Holiday Glow Up

Whether you go with the common holiday colors or stick with the ones that are synonymous with your brand, take some time to make your account feel festive.

A new banner or profile photo, some new highlight covers, or a set of holiday-themed social media holiday posts can go a long way toward letting your audience know that you’re in the same amazing spirit of the season that they are. You don’t need to abandon your brand colors, just integrate them with holiday elements like snowflakes, garlands, or twinkling lights.

2. Create an Annual Recap

Share milestones, customer stories, or even personal wins. For example, highlight key launches, memorable events, or moments of growth for your brand. Don't forget to include your audience in the celebration!

Here are some ideas:

• Share your top-selling products or services from the year
• Post a "thank you" message to your followers for their support, along with memorable moments from your brand’s year
• Use Reels or Stories to recap your brand’s events or collaborations
• A carousel of clients/customer testimonials or success stories

3. Share Predictions for 2026

As the year comes to a close, everyone starts looking ahead, right?

Sharing your predictions for trends in your niche can help position your brand as an industry leader and spark conversations with your audience (and spark conversations as a bonus).

For example:

• A travel company might post, “Top Destinations to Explore in 2026.”
• A tech company might share, “What AI Could Mean for Small Businesses in 2026.”
• A fitness coach might share "What is In and Out for weight loss in 2026"

4. Celebrate Special Dates

Don't forget about the easiest way to create content on holidays: celebrating!

Take the opportunity to post about special occasions like:

• Black Friday
• Hanukkah
• Christmas
• Kwanzaa
• New Year’s Eve
• New Year’s Day

You can keep it simple with a "Happy Holidays" post or take it to a more personal level by sharing behind-the-scenes moments featuring you, your team, or your brand.

5. Launch a Holiday Campaign

Get creative with a holiday-specific campaign, such as "12 Days of Giveaways" or a holiday hashtag.

Branded hashtags make content easier to find and allow you to guide conversations beyond sharing your sales or specials.

Using branded holiday hashtags for your holiday social media marketing also allow you to react to and engage with content created by your followers and customers. And the right hashtag strategy can be used to create a brand holiday tradition that followers will look forward to each year!

Whether you’re going for something serious or silly, making the hashtag timely will allow you to continue to connect with your audience during what can be a truly busy season for your business.

Make sure that the hashtags you choose aren’t overly crowded (that not too many people are using them), or skip that worry and create a brand new one that has no traffic yet.

Whether you want people to share their favorite holiday gifts or their spin on your own branded festive holiday tagline, make sure you introduce the hashtag a few times and let people know how to use it.

Once you’ve introduced it and explained how to use it, you may want to reach out to some current or loyal customers and personally mention the hashtag to get things going.

And once things get rolling along you’ll have the chance to see what your followers are creating with your hashtag and to highlight some of your team’s favorites along the way!

6. Make Followers Feel Like Part of the Family

Next up on the list of holiday social media ideas is to include your followers in the things you share. Whether you’re a small or large company, be sure you spend some of your social media time engaging with your customers and followers this season.

The holidays are a time for connection, and your content can reflect that. Use your posts to ask questions, run polls, or share your “why” to foster deeper conversations with your audience.

Examples:

• "What’s your favorite holiday tradition?"
• "Share a photo of your favorite holiday dish!"
• "If you could only pick one: holiday movies or holiday music?"

Commenting on, liking and sharing can make things feel personal. And highlighting user-generated content can show clients that you value their brand loyalty.

7. Share Fun Branded Holiday Lists and Tips

Another great way to connect with customers and offer share-worthy content is to create fun branded holiday lists that align with your niche or your offers.

Whether you’re a makeup artist sharing the holiday’s go-to eyeshadow palettes or a chef sharing your favorite at-home holiday recipes, you’ll be able to offer something interesting and helpful to your clients. 

‍

And if you share your lists and tips into stories or Reels, you can always expand your lists into a blog or set of social media posts later on to keep that message going.

You can create branded lists and tips for things like “must-have” holiday gifts for certain types of people (Think: Dad’s, college students, new parents…), favorite festive movies, most-loved holiday traditions, tips for holiday party hosting, and fun local activities to do as a family. These all make great holiday Facebook posts.

These posts are also a great way to add value and create brand awareness during the hectic holiday rush. They make you a go-to resource for useful or interesting information and allow you to help potential clients before they become current ones.

8. Share BTS of Holiday Prep

Show what’s happening behind the scenes:

• Packing orders
• Prepping for sales
• Decorating the office
• Setting up campaigns
• Content batching

This content feels authentic and builds loyalty.

9. Wish List Templates

Create a graphic template followers can screenshot and fill in.
It’s fun, interactive, and easy to repurpose.

10. Try Seasonal Contests and Countdowns

Contests and countdowns are fun ways to increase engagement during the holiday season. While both take some planning ahead, when done right they can grow your audience and get them excited for the season.

Wondering how to get started? Try something like “12 Days of ____” and make the contest or countdown relevant to your brand or how you help your customers.

Holiday challenges and countdowns also allow you to get even more user-generated content and give you the space to talk about topics beyond what you might typically cover in your day-to-day content without feeling scattered or misaligned.

Creative Community With Conversation Starters

One of the best parts about this time of year is that it reminds us of what’s most important. And that same spirit is alive and well in your customers.

This makes this the perfect time to let your followers know how you’re giving back or to offer them the opportunity to do that as well. It’s one of the easiest holiday content ideas to execute!

And be sure to use your posts to ask questions, run polls, and get a sense of your customer’s preferences. You can make this as fun, funny, or heartfelt as you’d like and it will give you fantastic insight into your potential customers and current followers too.

When you ask questions and share your “why” you create a loyal community within your social media world and beyond.

11. Share Relatable Content

The holidays are a shared experience for so many of us, making this the perfect season to post relatable content that resonates with your audience.

The chaos of last-minute shopping, the joy (and drama) of family gatherings, the New Year's resolutions... there are endless opportunities to connect with your followers through humor and shared sentiments. For example, memes about overcooked holiday turkeys or funny takes on family traditions can make your audience laugh and feel understood

By leaning into these shared holiday moments, you not only entertain your audience but also create a sense of connection.

12. Create Branded Holiday Tutorials

Bring value through how-to content:

• How to wrap gifts
• How to style outfits for holiday parties
• Setups for holiday photos
• How to use your product during the holidays

Educational + seasonal = perfect combo.

13. Gift Guide Carousels

Perfect for product-based businesses or creators with affiliate links.
Create guides like:

• Gifts under $25
• Gifts for freelancers
• Staff favorites
• Best-sellers of the year

A great saveable carousel idea.

14. “12 Days of _____” Series

Adapt the popular "12 days of Christmas" to you niche and share 12 pieces of content such as:

• Tips
• Tools
• Tutorials
• Special offers
• Mini challenges
• Giveaways

For example, you can share "12 days of discounts" or "12 tips". This keeps you consistent and top-of-mind.

15. Post a Sneak Peek of What’s Coming in 2026

If you already know what you are going to offer next year, such as (think collaborations, events, mentorship, courses, products, services, new projects, anything), tease your followers with it.

Give a little hint, a photo, or some initial details. You can spark curiosity by creating interactive posts and asking your followers to guess it.

Teaser posts build anticipation and keep followers excited into the new year.

16. Limited-Time Holiday Offers

Of course we can't forget about the popular holiday offers. People are ready to buy and are expecting discounts in the holiday season, so join the trend and share:

• Bundle deals
• Buy one, gift one
• Flash sales
• Free shipping weekends
• Bonus gift with purchase

And don't forget: Urgency is your friend during holiday shopping season.

17. Share New Year Goals & Affirmations

What are your goals for next year? Spark conversation and encourage your audience with your personal goals, your brand goals, 2025 affirmations, etc.

You can also create and share a vision board content and ask your audience to share theirs. Everyone loves a vision board!

This taps into the fresh-start energy of the new year.

17. Share New Year Goals & Affirmations

What are your goals for next year? Spark conversation by sharing your personal goals, your brand goals, 2025 affirmations, or even a mood board for the year ahead. You can also create and post a vision board and invite your audience to share theirs — people love a good vision board! This type of content taps into the “fresh start” energy of the new year.

18. Thank-You Post or Video

‍A sincere “thank you” goes a long way. It’s simple, heartfelt, and highly engaging. Focus on putting your audience first as you highlight:

• Community support
• Customer loyalty
• Your favorite comments or posts from the year
• Meaningful milestones or achievements

Showing appreciation builds long-term trust and strengthens your connection with your audience.

19. Month-by-Month Highlight Carousel

Create a 12-slide carousel that showcases each month of the year. You can highlight your best projects, top-performing posts, customer feedback, behind-the-scenes moments, or even your personal favorite moments from each month.

It’s an excellent year-end summary your audience will enjoy.

20. Repurpose Your Best Content of the Year

And last but not least: turn your highest-performing content into even more content! Repurposing is one of the best strategies year-round — and the holiday season is no exception.

Review your past posts and identify what can be transformed into:

• Updated tips
• New visuals
• Extended guides
• Reels or carousels

The holiday season is prime time for repurposing.

Enjoy the Holiday Season

While the holiday season is a busy time for everyone (especially brands) it’s important to take a step back and enjoy the magic of this special time. Amidst the planning, posting, and promoting, remember to embrace the joy and gratitude that this season brings.

After all, the holidays are as much about celebrating with your community as they are about simply enjoying the moment.

‍

Need help planning your social media content calendar and staying organized this holiday season?

Try Edgar for free for 7 days to see how simple it can be to manage your social media even when things get hectic. Start your trial here.