9 Ideas for Holiday Social Media Posts

The holiday season is the perfect time to get strategic about how you engage with your audience on social media. While it is true that many companies are more active during this time, it’s also true that the audience is just as engaged as well.

Though you might worry that you’re talking to a potentially distracted audience, the truth is that the right message, delivered in the right way, holiday social media posts can really have an impact.

And if that message carries some of the familiar emotions people tend to connect to this season, it will be all the more powerful.

So, if you’re looking for ways to stand out and be strategic with your holiday social media during the busy holiday season, you’re in luck.

Today we’re sharing 9 holiday social media post ideas to help you make the most of the season in ways that create customer relationships and help you grow your social media following in the process.

1. Give Your Account A Holiday Glow Up

Whether you go with the common holiday colors or stick with the ones that are synonymous with your brand, take some time to make your account feel festive.

A new banner or profile photo, some new highlight covers, or a set of holiday-themed social media holiday posts can go a long way toward letting your audience know that you’re in the same amazing spirit of the season that they are. You don’t need to abandon your brand colors, just integrate them with holiday elements like snowflakes, garlands, or twinkling lights.

2. Create an Annual Recap

Share milestones, customer stories, or even personal wins. For example, highlight key launches, memorable events, or moments of growth for your brand. Don't forget to include your audience in the celebration!

Here are some ideas:

• Share your top-selling products or services from the year
• Post a "thank you" message to your followers for their support, along with memorable moments from your brand’s year
• Use Reels or Stories to recap your brand’s events or collaborations
• A carousel of clients/customer testimonials or success stories

3. Share Predictions for 2025

As the year comes to a close, everyone starts looking ahead, right?

Sharing your predictions for trends in your niche can help position your brand as an industry leader and spark conversations with your audience (and spark conversations as a bonus).

For example:

• A travel company might post, “Top Destinations to Explore in 2025.”
• A tech company might share, “What AI Could Mean for Small Businesses in 2025.”
• A fitness coach might share "What is In and Out for weight loss in 2025"

4. Celebrate Special Dates

Don't forget about the easiest way to create content on holidays: celebrating!

Take the opportunity to post about special occasions like Hanukkah, Christmas, and New Year’s. You can keep it simple with a "Happy Holidays" post or take it to a more personal level by sharing behind-the-scenes moments featuring you, your team, or your brand.

5. Launch a Holiday Campaign

Get creative with a holiday-specific campaign, such as "12 Days of Giveaways" or a holiday hashtag.

Branded hashtags make content easier to find and allow you to guide conversations beyond sharing your sales or specials.

Using branded holiday hashtags for your holiday social media marketing also allow you to react to and engage with content created by your followers and customers. And the right hashtag strategy can be used to create a brand holiday tradition that followers will look forward to each year!

Whether you’re going for something serious or silly, making the hashtag timely will allow you to continue to connect with your audience during what can be a truly busy season for your business.

Make sure that the hashtags you choose aren’t overly crowded (that not too many people are using them), or skip that worry and create a brand new one that has no traffic yet.

Whether you want people to share their favorite holiday gifts or their spin on your own branded festive holiday tagline, make sure you introduce the hashtag a few times and let people know how to use it.

Once you’ve introduced it and explained how to use it, you may want to reach out to some current or loyal customers and personally mention the hashtag to get things going.

And once things get rolling along you’ll have the chance to see what your followers are creating with your hashtag and to highlight some of your team’s favorites along the way!

6. Make Followers Feel Like Part of the Family

Next up on the list of holiday social media ideas is to include your followers in the things you share. Whether you’re a small or large company, be sure you spend some of your social media time engaging with your customers and followers this season.

The holidays are a time for connection, and your content can reflect that. Use your posts to ask questions, run polls, or share your “why” to foster deeper conversations with your audience.

Examples:

• "What’s your favorite holiday tradition?"
• "Share a photo of your favorite holiday dish!"
• "If you could only pick one: holiday movies or holiday music?"

Commenting on, liking and sharing can make things feel personal. And highlighting user-generated content can show clients that you value their brand loyalty.

7. Share Fun Branded Holiday Lists and Tips

Another great way to connect with customers and offer share-worthy content is to create fun branded holiday lists that align with your niche or your offers.

Whether you’re a makeup artist sharing the holiday’s go-to eyeshadow palettes or a chef sharing your favorite at-home holiday recipes, you’ll be able to offer something interesting and helpful to your clients. 

‍

And if you share your lists and tips into stories or Reels, you can always expand your lists into a blog or set of social media posts later on to keep that message going.

You can create branded lists and tips for things like “must-have” holiday gifts for certain types of people (Think: Dad’s, college students, new parents…), favorite festive movies, most-loved holiday traditions, tips for holiday party hosting, and fun local activities to do as a family. These all make great holiday Facebook posts.

These posts are also a great way to add value and create brand awareness during the hectic holiday rush. They make you a go-to resource for useful or interesting information and allow you to help potential clients before they become current ones.

8. Try Seasonal Contests and Countdowns

Contests and countdowns are fun ways to increase engagement during the holiday season. While both take some planning ahead, when done right they can grow your audience and get them excited for the season.

Wondering how to get started? Try something like “12 Days of ____” and make the contest or countdown relevant to your brand or how you help your customers.

Holiday challenges and countdowns also allow you to get even more user-generated content and give you the space to talk about topics beyond what you might typically cover in your day-to-day content without feeling scattered or misaligned.

Creative Community With Conversation Starters

One of the best parts about this time of year is that it reminds us of what’s most important. And that same spirit is alive and well in your customers.

This makes this the perfect time to let your followers know how you’re giving back or to offer them the opportunity to do that as well. It’s one of the easiest holiday content ideas to execute!

And be sure to use your posts to ask questions, run polls, and get a sense of your customer’s preferences. You can make this as fun, funny, or heartfelt as you’d like and it will give you fantastic insight into your potential customers and current followers too.

When you ask questions and share your “why” you create a loyal community within your social media world and beyond.

‍

9. Share Relatable Content

The holidays are a shared experience for so many of us, making this the perfect season to post relatable content that resonates with your audience.

The chaos of last-minute shopping, the joy (and drama) of family gatherings, the New Year's resolutions... there are endless opportunities to connect with your followers through humor and shared sentiments. For example, memes about overcooked holiday turkeys or funny takes on family traditions can make your audience laugh and feel understood

By leaning into these shared holiday moments, you not only entertain your audience but also create a sense of connection.

Enjoy the Holiday Season

While the holiday season is a busy time for everyone (especially brands) it’s important to take a step back and enjoy the magic of this special time. Amidst the planning, posting, and promoting, remember to embrace the joy and gratitude that this season brings.

After all, the holidays are as much about celebrating with your community as they are about simply enjoying the moment.

‍

Need help planning your social media content calendar and staying organized this holiday season?

Try Edgar for free for 7 days to see how simple it can be to manage your social media even when things get hectic. Start your trial here.