Best Time to Post on LinkedIn - A Data-Driven Guide

LinkedIn has become a vital platform for professionals, brands and creators aiming to expand their networks, stay updated in their industries, and explore new opportunities.

But to get the most out of your LinkedIn posts, it's important to know the best days and times to share your content. Knowing the best time to post on LinkedIn can make your content more visible, reach the right people, and lead to more likes, comments, and connections.

In this article, we’ll look at the best days and times to post on LinkedIn, based on data from recent research across various sources. We’ll dive into data-backed insights to help you increase visibility, build a stronger network, and get more interactions on your posts.

Is there a best time to post on LinkedIn?

The answer is, generally, yes. But it’s a bit complex! With LinkedIn’s massive community of over 1 billion users logging in at all hours from every time zone, activity levels vary a lot. Your best time to post might look different based on your audience, industry, and even your content type.

Still, when we look at data and research, clear patterns start to appear. While there’s no one-size-fits-all answer, these insights can be really helpful. They give us a strong starting point to understand when LinkedIn posts are most effective. By knowing these high-engagement times, you can plan your posts to reach more people and drive more interaction.

So, while it’s important to test and adjust based on your audience, these general tips can be a great guide for choosing the best time to post on LinkedIn.

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What is the best time to post on LinkedIn?

To help you get the most out of your LinkedIn posts, we analyzed data from several recent studies on LinkedIn’s best posting times. Research from different sources gives slightly different answers, but there are clear patterns. Here’s a quick guide based on what the data shows:

After reviewing these different sources, here are the most common times we found for best times to post on LinkedIn:

• Best Days: Tuesday, Wednesday, and Thursday
• Best Times: Between 10 am and 12 pm (mid-morning)

This means that mid-morning, especially between 10 am and 12 pm on weekdays, tends to be a good time to reach more people on LinkedIn. Tuesday, Wednesday, and Thursday show up as the best days overall, with mid-morning hours consistently recommended.

If you’re looking for a starting point, try posting at 10 am on these days to see how your posts perform. Starting with these times is a great way to reach more people, and you can always make small changes as you learn what works best for your audience.

But what about the other days? Here is what these studies shows:

‍We analyzed the data from the table above and broke it down to help you understand the best time to post on LinkedIn each day. Here’s what we found:

‍Best Time to Post on LinkedIn on Monday

Mondays show mixed results, with Monday mornings and mid-afternoons generally seeing steady engagement, as professionals start their week and catch up on updates.

Peak times: 8 am - 11 am, 1 pm - 4 pm

Best Time to Post on LinkedIn on Tuesday

Tuesdays see consistent engagement, especially in the morning hours. Posting early on Tuesday, from 6 am to 8 am, can capture professionals starting their day. Mid-morning is another active time when engagement is high, making this one of the best days overall to post on LinkedIn.

Peak Times: 6 am - 8 am, and 10 am - 12 pm.

Best Time to Post on LinkedIn on Wednesday

Like Tuesday, Wednesday offers high engagement, particularly around midday. Posts between 10 am and 2 pm often reach larger audiences, as users tend to be active during lunch hours and early afternoon.

Peak Times: 10 am - 12 pm, and 12 pm - 2 pm.

Best Time to Post on LinkedIn on Thursday

Thursday remains a good day to post, with high activity in the mid-morning and early afternoon. This makes Thursday a solid day for maximizing visibility and engagement with your content.

Peak Times: 10 am - 12 pm, 2 pm, and late afternoon (4 pm - 5 pm).

Best Time to Post on LinkedIn on Friday

Fridays have mixed engagement, as many professionals wrap up their workweek. Morning and early afternoon times perform best, allowing you to reach users before they log off for the weekend.

Peak Times: 8 am - 10 am, and early afternoon from 1 pm - 2 pm.

Best Time to Post on LinkedIn on Saturday

LinkedIn activity drops on Saturdays, but there is still some engagement during mid-morning hours and again in the late afternoon. If you’re posting on a Saturday, aim for these times to capture available audiences:

‍Peak Times: 10 am - 12 pm, with some activity in the late afternoon.

Best Time to Post on LinkedIn on Sunday

Sundays show moderate engagement, mostly in the morning and midday. This is a good time for posts that recap the week or share insights for the week ahead.

Peak Times: 8 am, 12 pm, and 2 pm.

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How to Find Your Best Time to Post

While these times are based on general trends, finding the best time to post on LinkedIn for you may require some testing. Remember, engagement on LinkedIn is influenced by many factors, especially the relevance of your content to your target audience. It's also important to consider some factors that will impact on your engagement, such as:

• Business Hours: Since LinkedIn is a professional platform, many users are more active during typical work hours.
• Time Zone: Consider where most of your audience is located and aim to post when they’re online.
• Content Type: Different types of content may perform better at certain times; for example, informative posts might work better in the morning, while engagement-driven content may do well in the afternoon.
• Industry/Niche: Certain industries may have unique patterns of engagement, so explore what works best for your specific niche.

Start by posting during the recommended times, then use LinkedIn analytics to track engagement. When you share your content at times when your audience is most active, there's a higher chance your posts will be seen, liked, commented on, and shared. After all, the success of social networks is closely tied to content visibility.

Experiment, and most importantly, deliver high-quality content that adds value to your network and sparks your audience’s interest.

Using a social media scheduling tool, like MeetEdgar, can also be helpful. With this type of tool, you can easily, can also help. With a tool like this, you can easily schedule LinkedIn posts for optimal times, adjust based on performance, and track which times you posted and worked best for your audience.

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Conclusion

While the best time to post on LinkedIn depends on many factors, the data suggests that mid-morning on Tuesdays, Wednesdays, and Thursdays is generally a strong window to start with.

Use these insights as a guide, but don’t forget to experiment and find the timing that works best for your audience. And if you need extra help scheduling your LinkedIn posts and ensuring you post at the optimal time, you can try MeetEdgar for free!

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