Best Practices For Video on Social Media

Video marketing is one of the most effective ways to build authentic connections with your audience, engage your followers, and humanize your brand. In this blog, we'll guide you through the key points of creating and sharing video content on social media.

In this post, we’ll explore practical tips, content ideas, and actionable strategies to help you overcome the fear of being on camera, create impactful videos, and grow your brand.

Why Video Marketing Matters

Video content is an incredibly powerful tool for social media marketing because it:

• Builds authenticity: Videos allow you to connect with your audience on a personal level.
• Drives engagement: Posts with video are far more likely to be liked, shared, and commented on than static content.
• Humanizes your brand: Seeing the people behind the brand fosters trust and relatability.
• Increases retentio: Viewers retain more information from video than from text or static images.

It’s no wonder video has become the centerpiece of many successful social media strategies. (Learn more in The Beginner’s Guide to Video Marketing on Social Media.)

But let’s be honest, getting started with video can feel intimidating... so let’s address the most common excuses holding people back and how to overcome them.

Overcoming Common Video Fears

If the thought of being on camera makes you nervous, you're not alone. Let’s face it—being on camera can be intimidating.

But here’s the truth: perfection is boring. Your audience wants to see the real you, quirks and all. Many people face the same challenges when starting with video content, just like:

“I’m not comfortable on camera.”

Feeling awkward or nervous in front of the camera is totally normal—most people feel this way at first! Start with what you have:

“I don’t have the right equipment.”

You don’t need a fancy setup to get started. In fact, simple setups can work wonders. Here’s how to make the most of what you have:

• Start with your phone: Most modern smartphones have great cameras.
• Use natural lighting: Position yourself near a window for a well-lit shot without extra equipment.
• Keep sound clear: You can use basic earbuds with a microphone or your phone’s built-in mic

For inspiration, check out our 6 Tips for Better Social Media Videos.

“I don’t know what to say.”

Struggling with what to talk about is a common roadblock. Here’s how to find your voice and get past it:

• Plan ahead: Jot down a few key points or a short script before you start recording.
• Practice storytelling: Think about personal stories or conversations that resonate with your audience. People love relatable anecdotes or insights about your journey.
• Repurpose content: Start with a blog post or FAQ you’ve already written and summarize the main points in your video.
• Focus on your audience: Imagine you’re answering a question directly from a follower—it makes the process feel more natural.

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Tips to Create Authentic Video Content

Authenticity is the secret sauce! By being real and relatable, you create an emotional bond with your audience.

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Content Creation Ideas for Social Media Videos

Once you’re ready to hit “record,” here are some proven ideas to kick off your video marketing:

11. Educational Content

• Product tutorials
• How-to videos
• Industry insights
• Feature demonstrations

2. Behind-the-Scenes Glimpses

• Day-in-the-life videos
• Company culture highlights
• Team member spotlights
• Product development journeys

3. Storytelling Formats

• Book reviews
• Success and failure stories
• Inspirational content
• Industry trend discussions

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Start Small, Stay Consistent

Video is one of the most powerful tools in your social media toolkit. It helps build trust, connect with your audience, and increase your reach. The key is to start small, practice often, and let your personality shine through. The more you practice, the more confident you’ll feel and you (and your audience) will notice the difference.

And if you need extra help to make sure your videos are published at the perfect time, MeetEdgar has got you covered. Upload, schedule, and automate your video posts so you can focus on creating amazing content. Try it for free today!

Happy filming! 🎥