The Best Social Media Management Tools for 2024

Great social media pages don’t just occur. There is no social media fairy who can sprinkle fairy dust onto your social media accounts and make them perfect! Great social media pages are carefully constructed, measured, managed and built through strategy, energy, effort and, tools for social media management!

Even at MeetEdgar, we know that it takes more than a great scheduling tool to keep your social media pages looking beautiful. So we’re sharing the best social media management tools for 2022.

If you really want to get your social channels in shape in 2024, then add these to your marketing toolkit.

Table of Contents

What is a social media management tool?

A social media management tool helps businesses streamline their social media operations by enabling scheduling, content creation, analytics, and more. These tools save time, improve efficiency, and ensure consistent brand messaging across all social media platforms.

Why you need a Social Media Management Tool

A social media management tool can simplify the complex process of managing multiple social media accounts, scheduling posts, tracking engagement, and analyzing performance. These tools are essential for businesses looking to maintain a strong online presence, engage with their audience, and measure the effectiveness of their social media campaigns. You can also consider using a lead generation tool integrated within these platforms to help capture and convert potential customers more efficiently.

Benefits of using social media management tools

1. Time-Saving: Automate repetitive tasks like scheduling posts and monitoring analytics.
2. Consistency: Ensure a steady flow of content across all social media platforms.
3. Analytics: Gain insights into engagement, reach, and audience demographics.
4. Collaboration: Facilitate teamwork by allowing multiple users to manage social media accounts.
5. Optimization: Improve the timing and content of posts based on analytics.

Best Social Media Management Tools 2024

1. MeetEdgar

Come on, you didn’t think that we’d leave ourselves off the list of top social media management tools did you?!

Now all self-promotion aside, Edgar is the smarter way to schedule your social media in 2022. Edgar helps you keep your content organized in convenient categories, allows you to create a recurring schedule so that you don’t have to worry about when to post and our content recycling features helps your content to keep working for you on Facebook and LinkedIn so that you really can just “set it and forget it.”

We have several features that make it even easier than ever to schedule your content. You can quickly create variations on your content so that your feed is always looking fresh, new, and engaging. We also have a smart composer which actually writes your social media updates for you! All you have to do is add a link to a blog post or article or landing page and Edgar pulls key phrases and sentences to create your updates.

Key Features:

• Content Library: Store and organize content for easy access.
• Automation: Automatically recycles evergreen content.
• Analytics: Track performance and optimize posts.
• Integrations: Supports multiple social media platforms.

Pros:

• Excellent content recycling capabilities.
• Easy to use with an intuitive interface.
• Great customer support.

Cons:

• Limited advanced features compared to competitors.
• No free plan option.

2. Later

Overview: Later is a visual-first social media management tool that excels in Instagram scheduling but also supports other platforms.

Key Features:

• Visual Content Calendar: Drag and drop to schedule posts.
• Instagram First: Tools tailored for Instagram, including visual planning and analytics.
• User-Generated Content: Easily find and share user-generated content.
• Linkin.bio: Create a shoppable Instagram feed.

Pros:

• User-friendly interface.
• Strong focus on visual content.
• Affordable pricing plans.

Cons:

• Limited analytics features.
• Best features are Instagram-specific.

3. Loomly

Overview: Loomly is a straightforward social media management tool ideal for teams, providing a clear and simple way to schedule and collaborate on social media content.

Key Features:

• Content Calendar: Plan, schedule, and preview posts.
• Collaboration: Built-in approval workflows and comments.
• Inspiration: Post ideas and recommendations.
• Analytics: Measure post performance.

Pros:

• Easy collaboration for teams.
• Useful post ideas feature.
• Affordable pricing.

Cons:

• Limited integration options.
• Basic analytics compared to other tools.

4. Planoly

Overview: Planoly is a visual planner for Instagram, also supporting Pinterest. It is designed to help users visually plan and schedule content.

Key Features:

• Drag and Drop Scheduler: Visually plan and schedule posts.
• Analytics: Track engagement and growth.
• Story Planning: Plan and schedule Instagram Stories.
• LinkIt: Drive traffic through a clickable gallery.

Pros:

• Excellent for visual planning.
• Easy to use.
• Free plan available.

Cons:

• Limited to Instagram and Pinterest.
• Basic analytics.

5. SproutSocial

Overview: Sprout Social is a comprehensive social media management tool that offers robust analytics, scheduling, and engagement features.

Key Features:

• Unified Inbox: Manage all social messages in one place.
• Analytics: Detailed reports on engagement and performance.
• Scheduling: Plan and schedule posts across multiple platforms.
• Social Listening: Monitor brand mentions and sentiment.

Pros:

• Powerful analytics and reporting.
• Excellent customer support.
• Strong collaboration features.

Cons:

• Higher price point.
• Can be complex for new users.

6. Buffer

Overview: Buffer is a popular social media management tool known for its simplicity and ease of use, making it ideal for small businesses and individuals.

Key Features:

• Simple Scheduling: Plan and schedule posts easily.
• Analytics: Track performance with simple reports.
• Browser Extension: Share content on the go.
• Team Collaboration: Manage permissions and approvals.

Pros:

• User-friendly interface.
• Affordable plans.
• Good customer support.

Cons:

• Limited features on lower-tier plans.
• Basic analytics.

7. Metricool

Overview: Metricool provides a comprehensive suite of tools for scheduling, analyzing, and managing social media and advertising campaigns.

Key Features:

• Multi-platform Support: Manage multiple social media accounts.
• Real-Time Analytics: Monitor performance and engagement.
• Content Planning: Schedule posts with an intuitive calendar.
• Ad Management: Manage and analyze ad campaigns.

Pros:

• Comprehensive analytics.
• Affordable pricing.
• User-friendly interface.

Cons:

• Limited advanced features.
• Can be overwhelming for new users.

8. Meltwater

Overview: Meltwater offers advanced media monitoring and social media management tools, ideal for larger businesses and enterprises.

Key Features:

• Media Monitoring: Track brand mentions and media coverage.
• Social Listening: Analyze sentiment and trends.
• Content Scheduling: Plan and automate social media posts.
• Analytics: Detailed performance reports.

Pros:

• Powerful media monitoring.
• Advanced analytics.
• Excellent support and training.

Cons:

• Expensive.
• Steeper learning curve.

9. Social Champ

Overview: Social Champ is a versatile social media management tool that offers robust scheduling, automation, and analytics features.

Key Features:

• Auto Post: Schedule posts across multiple platforms.
• Content Curation: Discover and share trending content.
• Analytics: Track performance and engagement.
• Team Collaboration: Manage permissions and workflows.

Pros:

• Affordable pricing.
• Easy to use.
• Comprehensive features.

Cons:

• Limited integrations.
• Basic analytics.

10. Planable

Overview: Planable is designed to streamline the content creation and approval process, making it perfect for teams and agencies.

Key Features:

• Content Calendar: Visual planning and scheduling.
• Collaboration: Real-time feedback and approvals.
• Preview Mode: See how posts will look before publishing.
• Analytics: Monitor engagement and performance.

Pros:

• Excellent collaboration features.
• User-friendly interface.
• Real-time feedback.

Cons:

• Limited platform support.
• Basic analytics.

11. SocialBee

Overview: SocialBee is a robust social media management tool that offers content categorization, scheduling, and analytics.

Key Features:

• Content Categories: Organize and schedule posts by category.
• Evergreen Content: Automatically recycle top-performing posts.
• Analytics: Track performance and optimize content.
• Team Collaboration: Manage roles and permissions.

Pros:

• Affordable pricing.
• Strong content categorization.
• Good customer support.

Cons:

• Basic design.
• Limited integrations.

12. Agorapulse

Overview: Agorapulse is a comprehensive social media management tool that provides scheduling, monitoring, and reporting features.

Key Features:

• Unified Inbox: Manage all social messages in one place.
• Social Listening: Track mentions and keywords.
• Analytics: Detailed performance reports.
• Scheduling: Plan and automate posts.

Pros:

• Powerful analytics.
• Excellent customer support.
• User-friendly interface.

Cons:

• Higher pricing tiers.
• Can be complex for beginners.

13. Publer

Overview: Publer is a versatile social media management tool that offers scheduling, automation, and analytics features.

Key Features:

• Post Scheduling: Plan and automate social media posts.
• Content Recycling: Automatically republish evergreen content.
• Analytics: Track engagement and performance.
• Collaboration: Manage team roles and approvals.

Pros:

• Affordable pricing.
• Easy to use.
• Comprehensive features.

Cons:

• Limited advanced features.
• Basic analytics.

Choosing the right social media management tool depends on your specific needs and goals. Each tool listed here offers unique features and benefits, making it easier for you to manage your social media presence effectively. Whether you need advanced analytics, robust automation, or seamless collaboration, there's a social media management tool that's perfect for you in 2024.

Interested in trying Edgar so you can stop worrying about your social media?
Sign up for a free trial here.

Do you have a social media management tools comparison you want to share with us? Let us know in the comments which tools work best for your business so we can try them too!