How to Get More Followers on Threads: 7 Tips for Growth

Threads, the new social platform launched by Meta, quickly became a vibrant space for interaction and content sharing. Positioned as an alternative to X (formerly Twitter), the app has attracted millions of users in a short time, many of them looking for a more positive and less chaotic online environment.

With all this popularity, it's no surprise that creators and brands are taking notice, leading to the big question: How do you grow your following on Threads?

Below, check out seven tips to help you grow your audience on Threads.

1. Link Your Threads Profile on Instagram

The first—and easiest—way to encourage new followers is by adding the Threads badge to your Instagram bio and linking directly to your profile. Featuring the Threads icon in your bio acts as an open invitation for your followers to check out your content on the new platform. All they have to do is tap the badge to be taken straight to your Threads profile.

It’s a simple and effective way to bring your Instagram audience over to Threads. People who already enjoy your content are much more likely to follow you and stay up to date on your posts there.

2. Stay Consistent with Your Posting Schedule

One of the most important things you can do to grow on Threads—or any social platform—is to post consistently. Regular posting keeps your audience engaged and signals to the algorithm that you're an active creator, which can increase the chances of your content being recommended to new users.

Consistency doesn’t mean you have to post every day, but it does mean showing up regularly. Whether it’s three times a week or once a day, having a schedule helps build trust with your audience and keeps your content top of mind.

If staying consistent feels overwhelming, a Threads scheduler like MeetEdgar can be a game-changer. It helps you plan and automate your posts in advance, so you never have to worry about what to publish next—even on busy days.

And remember: consistency only works when paired with quality. Use Threads’ 500-character limit to share valuable insights, or connect with your audience using casual photos and short videos. Over time, this kind of content builds meaningful relationships—and lasting results.

3. Join Trending Conversations

The “For You” feed on Threads shows trending topics based on your interests. It’s where you can see what people are talking about and join in.

Keep an eye on what’s trending within Threads. Jumping into conversations around hot topics can help boost your visibility. It’s a great opportunity to share your perspective or insights—and attract new followers who resonate with your voice.

Actively engaging with popular threads, challenges, and discussions is a powerful way to make your account stand out. When people connect with what you post, they’re more likely to follow and stick around.

4. Promote Your Threads on Other Social Platforms

Already active on platforms like Instagram, X (formerly Twitter), or Facebook? Great! Those audiences can help you grow your Threads presence.

Start by sharing the link to your Threads profile and posts on your other social media accounts. Let your followers know you’re active on Threads and invite them to follow you there for fresh content and updates.

Cross-posting your content is also a great way to attract new followers to Threads. By sharing a preview of your posts, you can spark curiosity and get people interested in following your updates.

Pro tip: On Threads, tap the paper airplane icon below a post to quickly share it to Instagram Stories, WhatsApp, or elsewhere.

Cross-promotion is one of the easiest ways to build momentum on a new platform, so don’t be shy about repurposing and sharing your content! You can use a scheduling tool like MeetEdgar to repurpose and schedule your content across different platforms easily.

5. Engage with Other Threads Users

One of the most effective ways to grow on Threads is by engaging with others. Since Threads is centered around conversation, interacting with both your followers and new users can help boost your visibility and build stronger connections.

Make it a habit to:

• Leave thoughtful comments on posts in your niche
• Answer questions or offer insights
• Join conversations in the “For You” feed that relate to your brand or interests

These actions show that you’re active, approachable, and genuinely part of the community—which increases the chances that others will visit your profile, follow you, and engage with your content.

6. Write Your Posts Short and Concise

Just like you would write a tweet, Threads posts should be concise and engaging.  With a 500-character limit, it’s important to choose your words carefully and pair them with relevant images or videos.

Avoid long intros or filler text. Instead, get straight to the value or hook: ask a question, share a quick tip, make a bold statement, or use humor to grab attention. People scroll fast, and your post needs to stop them in their tracks.

7. Create Content That Sparks Conversation

If you want to stand out on Threads, focus on creating content that encourages replies, shares, and real discussion. Instead of just broadcasting information, aim to start a dialogue.

Here are a few ways to do that:

• Ask open-ended questions related to your niche
• Share a hot take or strong opinion to invite differing perspectives
• Use storytelling to connect emotionally and encourage others to share their own experiences
• Post behind-the-scenes moments or challenges to invite support and authenticity

The more your content invites people to interact, the more reach and impact it can have. Think of each post as the start of a conversation, not the end of one.

And don’t be afraid to mix up your content formats! In addition to text and static images, try experimenting with short videos, polls, and even live streams when it makes sense for your audience. Adding variety keeps your content fresh and helps maintain interest and engagement over time.

Final Tips to Keep in Mind

Growing on Threads, or any social media platform, takes time, consistency, and genuine connection. Focus on creating valuable content, engaging authentically with others, and showing up consistently in conversations that matter to your audience.

A few final tips to keep in mind:

• Don’t buy followers. It might seem like a shortcut, but fake followers won’t engage with your content or help your business grow. Focus on attracting a real, relevant audience who actually cares about what you share.
• Stay informed. Social media platforms evolve constantly. Keep up with Threads updates, new features, and algorithm changes so you can adjust your strategy and stay ahead of the curve.
• Play the long game. Real growth takes time, experimentation, and a willingness to adapt. Keep learning, stay curious, and let your voice and values guide how you show up online.

You’ve got this!