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June 4, 2019

The Power of Small Audiences

Is bigger always better? If you look at most commentary from social media experts, then the answer would be yes. Everything is about a bigger audience, more followers, higher reach. Social media influence is too often defined by how many people like your stuff. But recent trends are signaling a […]
May 16, 2019

How To Create The Perfect Lead Magnet

This is part 2 of our 3-part series of how to grow your email list. If you missed part 1, you can check it out here. Remember when receiving email felt exciting? You’d log onto your account and expectantly wait for the “You’ve Got Mail” sound. Well, sadly, those days […]
May 7, 2019

Everything You Need To Know About How To Build An Email List in 2019

This article is the first of a 3-part series on how to build an email list in 2019.  “There’s money in the list.” That’s a line that sounds like it’s straight out of a cheesy mob movie but it’s a line that every content creator has heard at least once. […]
April 18, 2019

How To Measure Social Media Using Google Analytics

If there’s one thing that every entrepreneur knows, it’s that if you are going to put in the work, you need to know what’s working for you. This is especially important if you are a solopreneur because your time is limited so you need to know that you’re spending your […]
April 9, 2019

8 Ways To Use Social Media Video Marketing

Lights, camera, action! Are you ready for your close-up? Videos are no longer the hottest trend on social media. They are the norm. Your audience expects and might even prefer video to other forms of social media content. The facts speak for themselves. Consider this: Social media posts with video […]
March 14, 2019

4 Pre-Launch Marketing Strategies Every Entrepreneur Needs

Getting ready to launch your own biz? Planning to unleash a new podcast on the world? Cooking up a brand new service for your audience? Congratulations! Prepping for a launch is an especially stressful exciting time. You have energy, big goals and plenty of plans. via GIPHY BUT before you […]
March 12, 2019

9 Useful Social Media Tips for Podcasters

Podcasting is a fast-growing industry. There are millions of podcast episodes and hundreds of thousands of shows in the world that cover every single topic under the sun and there’s still room for more! Why is podcasting so popular? The start-up costs are relatively low. All you need is a […]
December 20, 2018

4 Steps for Creating a Content Calendar for Social Media

Every busy entrepreneur knows the feeling of having to scramble to create content for social media. Feeling like you HAVE to come up with content last minute is not only annoying but it also doesn’t create a memorable social media feed for your followers. That’s why you need a content […]
December 11, 2018
social media management tools

Best Social Media Management Tools for 2019

Great social media pages don’t just occur. There is no social media fairy who can sprinkle fairy dust onto your social media accounts and make them perfect! Great social media pages are carefully constructed, measured, managed and built through strategy, energy, effort and, tools! Even at MeetEdgar, we know that […]
November 30, 2018

The Best Times to Post on Social Media

The famous saying is that timing is everything and you know what… it’s right, especially when it comes to the best times to post on social media It’s 2018 and social media isn’t exactly a new marketing resource for businesses and while it still is a huge opportunity for entrepreneurs […]
October 16, 2018

Social Media Scheduling Tips To Make Your Life Easier and Your Content Better

If you have been around these parts long enough, you know that we love to talk all about social media scheduling. Edgar is a social media scheduling tool, after all. We love social media scheduling because it makes it much easier and less time consuming to manage your social media […]
October 11, 2018

Not So Scary Social Media Tips For Beginners

A good horror story may keep you awake at night but social media nightmares shouldn’t! If you have a fear of social media, these not so scary social media tips for beginners will help you get over that fear. Are you someone who is hiding out behind your computer screen? […]
October 1, 2018

Starting An E-Commerce Business: How To Make Your First Sale

You’ve done it. You’ve opened an e-commerce store! You have carefully selected your products. You’ve posted on your Facebook page that your store is open and then…. You wait.  via GIPHY You refresh your Shopify app ten times waiting for the sales to come in. You check to make […]
July 24, 2018

How to Use RSS Feeds to Save Time on Social Media

As handy as it is to use a social media scheduling tool – and we might be biased, but we think it’s pretty handy – you still can’t totally escape the necessary-but-kind-of-tedious task of actually adding social media updates. By using a tool that’s designed to add some of those updates […]
July 11, 2018

Pros and Cons of Writing Articles on LinkedIn Instead of Your Blog

When you pop on over to your LinkedIn Feed, you probably see this enticing lil’ button right at the top: Question is, do you ever use it? Should you? LinkedIn’s on-site publishing platform is convenient, but when you also operate a blog for your business, it can feel a little redundant. […]
July 2, 2018

5X Your Lead Gen: Why 98% of Your Visitors Never Convert (And How To Change That)

It’s one thing to attract website visitors. It’s another to convince them to convert. That’s why so many business owners and marketers look at their stats – such as web traffic versus converted leads – and shake their heads over the disparity. If your traffic isn’t converting, you have to […]
June 26, 2018

How 17 Big Brands Are Using Instagram’s Carousel Feature

In early 2017, Instagram introduced the ability to include up to 10 images and videos in a single post – and since then, the feature has become HUGE for sharing content. (And for when you can’t choose just one selfie. It’s all in the angles!) Here’s an example from Entertainment […]
June 19, 2018

How to Create Super Shareable Content Exclusively for Social Media

You probably already know about the importance of sharing links to your own content on social media. (That’s part of the whole point of social media marketing, you know?) But not all of the stuff you post on social necessarily has to be a traffic-driver – in fact, some of […]
June 5, 2018

Need a Break From Writing Blog Posts? Create These Types of Content Instead

A lot of content marketing advices hinges on blogging. Write blog posts, use those to drive traffic to your site, repeat – you know the drill. But what if you don’t like writing blog posts? What if you HATE writing blog posts? Are there no other options? (Okay. Deep breaths.) There […]
May 29, 2018

How Categorizing Your Blog Posts (and more) Simplifies Your Social Media Scheduling

You know that feeling where you just had tacos for lunch, and then tacos for dinner, and then the next day someone suggests tacos for breakfast, and it’s like, “Gregory, please, this is way too many tacos in a row.” That’s how your social media followers feel when you don’t maintain […]