Online Marketing

July 19, 2017

Revealing the Hidden Inconsistencies in Your Customer Experience

Are you creating a consistent experience for your audience? Do you know? Because inconsistent experiences are disorienting and unpleasant. What would your friends think if you invited them over for book club, but greeted them at the door wearing a luchador mask with heavy metal blasting in the background? (We’ve […]
July 11, 2017

How to Create a LinkedIn Group People Will Actually Want To Join

When you’re looking for a cool place to hang out, LinkedIn Groups might not be the first thing to come to mind. That said, with 500 million members to its name, LinkedIn isn’t actually as un-hip as it might sound! Seriously, though, groups can be a happening place. When done right, people have […]
July 10, 2017

Writing Process Tweaks That Make Creating Content Feel A Whole Lot Easier

Most marketers tell us they want the same two things: more time, and more content. Shame it’s hard to have both at the same time, huh? You know that creating content is crucial to your online marketing, but how can you possibly keep up with your endless to-do list and create […]
July 6, 2017

Facebook’s New Link Previews: What You Need to Know About Creating Your Own

“Open Graph meta tags” doesn’t sound like a very exciting topic. We get it. They affect everyone, though – including you! And if you want your Facebook links to look as good as possible, you’ve gotta know how they work. We’re gonna cut through all the technical details and give […]
June 29, 2017

What You Should Do Right After Your Webinar Ends

You already know that webinars are a great way to market your business, talk to your audience, and even sell your upcoming product or service while you’re live with your viewers. (And if you didn’t know that – well, now you know!) So let’s say you just finished hosting a webinar of […]
June 26, 2017

Five Podcasting Myths Busted: Why It’s Secretly Easier Than You Think

If you’ve ever sat down to your computer to write a blog post and just stared at that blinking cursor for what feels like forever, you might find yourself wondering if this whole “content marketing” thing is everything it’s cracked up to be. But do you really have to write […]
June 22, 2017

How to Market Your Business On a Serious Budget

If only money really did grow on trees. You’d finally buy that 40-foot yacht you’ve had your eye on. You’d definitely increase your charitable contributions, because you’re such a good person. And, of course, you’d market the heck out of your business. (Actually, if money grew on trees, would you need a business? Probably […]
June 19, 2017

Tips for Turning Social Media Into Your Own Personal PR Machine

Social media hasn’t just changed the way we think about marketing – it’s changed the way we think about PR, too. Gone are the days when a successful PR strategy required armfuls of press releases and attending corporate events – and that means it’s a lot easier to take it […]
June 16, 2017

How to Wow Your Host: Podcast Guesting Done Right

If you’ve ever tried your hand at producing a podcast, you might not be surprised by the fact that most of them don’t survive past six months. Podcasting has a lot of moving parts and pieces to pull together, often requiring podcasters to have multitasking skills that would rival an expert […]
June 15, 2017

How to Make Awesome First Impressions Using Your LinkedIn Profile

Gone are the days of the blind meet-up. If you’re connecting with a potential client, employer, partner, or mentor for the first time, you can bet your bottom dollar that they’ve already checked you out on LinkedIn. So, how do you make a memorable first impression, when first impressions are […]
June 13, 2017

Beyond Status Updates: A Week’s Worth of Ways to Market Yourself on Social Media

A quick Google search for “how to succeed at business” will give you thousands of results. (Well, more like 14,400,000, but who’s counting.) Skimming through most of the top results will leave you with a few lasting impressions at what you need to succeed: a clear position on your product or […]
June 8, 2017

Anatomy of an Amazing LinkedIn Company Page

LinkedIn isn’t always as fun as networks like Twitter or Instagram, but it’s actually astoundingly popular – with 4 million Company Pages and 500 million members, there are a lot of companies vying for the attention of a lot of people! Whether you’re setting up your very first Company Page or your existing one needs a […]
June 2, 2017

Creating a Social Media Strategy That’ll Keep You Productive (And Will Actually Work)

It’s tempting to “just get going” with your social media efforts – to operate without a real strategy or even a loose plan. We’ve all done it. A random post here, a minor profile tweak there. Before you know it, you’re aimlessly meandering through your social channels like a kitten on […]
May 30, 2017

Growing Your Audience By Finding, Joining, and Hosting Twitter Chats

You know those get-togethers where you’re all crammed into a tiny room, and everyone is yelling over each other? Well, sometimes Twitter can feel like that. It is loud. It is crowded. It is unfocused. (Basically, it’s a lot.) But Twitter chats allow you to carve out your own corner […]
May 26, 2017

How to Actually Find Real, Live Followers for a New (or New-ish) Twitter Profile

Gone are the days when Grandma would plop you on her knee and whisper wise old sayings in your ear. “Quality over quantity,” she’d hum as you annihilated a fresh batch of her famous cookies. “Quality goes for Twitter followers too,” she’d add knowingly. Okay, fine, she didn’t say the […]
May 25, 2017

Facebook’s Clickbait Filter Means Your Headlines Are More Important Than Ever

Know what might be one of the riskiest words to use on Facebook? It’s this. No, literally – it’s “this.” Because in May, Facebook tweaked its algorithm, and now it’s stricter than ever when judging your content’s quality. This algorithm update is a bigger and badder version of one they […]
May 23, 2017

Wanna Host a Webinar? Here’s How You Find People to Watch It

The tunes are pumping, the pizza is ordered, and the beverages are chilling. The party is ready to go. Except, wait! Is anyone actually going to show up? We all know the feeling – that gut-wrenching onset of anxiety that boils up right before a party, synchronized swimming competition, or knighting ceremony. […]
May 19, 2017

How to Create Audience Personas That Are Actually Super Useful

Over the years, you’ve likely received (and, okay, given) gifts that aren’t quite right. Your brother’s girlfriend’s mom was sweet to puffy paint that reindeer sweatshirt for you, but it’s not quite your style. Turns out she had you all wrong – and she probably isn’t alone. Marketers constantly act […]
May 18, 2017

Link Trust Is More Important Than Ever – Here’s How to Build Yours

Creating the best marketing content in the world won’t help your business if you can’t get anyone to read it. Problem is, to get people to read it, you need them to trust you. And let’s face it – there’s a lot of pretty bad content out there! (Raise your […]
May 9, 2017

Easy-to-Miss LinkedIn Strategies That Can Give You That Extra Edge

Let’s say you’re invited to a mixer-party-networking-event thingy (or whatever the hip kids call ‘em these days). All the movers and shakers in your industry are in attendance. Sounds like a must-go, must-look-good, must-rock-it kind of situation. Right? For sure, but chances are this is not a cheap ticket. However, […]