Online Marketing

September 6, 2017

9 Ways to Beat Writer’s Block (By Walking Away From Your Computer)

Blank pages are scary. Like, evil clown riding a giant spider scary. So when you know that you have to get a new blog post written, and you’re staring down that blank page and that blinking cursor feeling 100% stuck, you’re not necessarily setting yourself up for success. In fact, sitting at […]
August 30, 2017

Dos and Don’ts for Pitching, Writing, and Following Up On a Guest Post

We’ve all seen it. For every blog post out there saying that guest posting is a great use of your time, there’s another that says it doesn’t really pay off. Thanks, Internet! Really, though, the truth is somewhere in between. Writing guest posts for other sites can be a great […]
August 29, 2017

Literally Just 12 Great Ways to Make Your Brand Stand Out With Instagram Stories

If you’re on Instagram, it’s pretty impossible to avoid seeing Instagram Stories. (Literally. They are right at the top of your feed, after all.) And while you might have played around with Stories on your personal account, Instagram Stories for your business might not be your first thought when it comes […]
August 23, 2017

The Writing Rules You Should Break When You’re Blogging

Do you remember writing your very first book report back in school? You stayed up late poring over that book, making notes as you went, carefully consulting your English teacher’s guidelines and sweating over commas versus semicolons (which, to be fair, still stumps a lot of adults). When it comes […]
August 15, 2017

3 Valuable Lessons On Keeping It Real From Expert Affiliate Marketers

The ethics of affiliate marketing can be a pretty controversial topic. (Like, “what color was that dress from a few years back” controversial.) After all, how do you trust that someone’s recommendations are authentic when you know that they’ll get paid if you take them? And when you’re the one […]
August 15, 2017

6 Free, Simple Blogging Tools You’ll Want to Actually Use

Did you hear that? It’s the sound of yet another new app being developed and launched for the first time. Oh, there’s another one! And another! Get sucked into trying ’em out as they appear, and all those tools that are supposed to save you time can end up taking up […]
August 7, 2017

Getting Your Fans From One Social Network to Follow You On Another

Whether you’re finally launching a company Instagram account or resurrecting your neglected Facebook page, one thing always rings true: You need followers. Fortunately, this probably isn’t your first rodeo – and odds are, you have at least one social platform with legit followers. (Way to go, you!) So how do […]
August 1, 2017

The Anatomy of Popular Types of Blog Posts – and Why They Convert

You already know that blogging is an important cornerstone of any content marketing strategy. Like, you literally don’t need us to tell you that at all. When it comes down to the types of blog posts you write, though, you want to get the most bang for your buck – […]
July 27, 2017

Improving Your Email Open Rates Starts With the Spam Filter

Here’s a scary thought: How many emails do you think you get every single day? You’ve got your coworkers. Your friends. Your great uncle Frank with his forwarded political conspiracy theories. (Chill out, Frank!) Point is, email is overwhelming these days – and most people’s inboxes are so full that they tend […]
July 19, 2017

Revealing the Hidden Inconsistencies in Your Customer Experience

Are you creating a consistent experience for your audience? Do you know? Because inconsistent experiences are disorienting and unpleasant. What would your friends think if you invited them over for book club, but greeted them at the door wearing a luchador mask with heavy metal blasting in the background? (We’ve […]
July 11, 2017

How to Create a LinkedIn Group People Will Actually Want To Join

When you’re looking for a cool place to hang out, LinkedIn Groups might not be the first thing to come to mind. That said, with 500 million members to its name, LinkedIn isn’t actually as un-hip as it might sound! Seriously, though, groups can be a happening place. When done right, people have […]
July 10, 2017

Writing Process Tweaks That Make Creating Content Feel A Whole Lot Easier

Most marketers tell us they want the same two things: more time, and more content. Shame it’s hard to have both at the same time, huh? You know that creating content is crucial to your online marketing, but how can you possibly keep up with your endless to-do list and create […]
July 6, 2017

Facebook’s New Link Previews: What You Need to Know About Creating Your Own

“Open Graph meta tags” doesn’t sound like a very exciting topic. We get it. They affect everyone, though – including you! And if you want your Facebook links to look as good as possible, you’ve gotta know how they work. We’re gonna cut through all the technical details and give […]
June 29, 2017

What You Should Do Right After Your Webinar Ends

You already know that webinars are a great way to market your business, talk to your audience, and even sell your upcoming product or service while you’re live with your viewers. (And if you didn’t know that – well, now you know!) So let’s say you just finished hosting a webinar of […]
June 26, 2017

Five Podcasting Myths Busted: Why It’s Secretly Easier Than You Think

If you’ve ever sat down to your computer to write a blog post and just stared at that blinking cursor for what feels like forever, you might find yourself wondering if this whole “content marketing” thing is everything it’s cracked up to be. But do you really have to write […]
June 22, 2017

How to Market Your Business On a Serious Budget

If only money really did grow on trees. You’d finally buy that 40-foot yacht you’ve had your eye on. You’d definitely increase your charitable contributions, because you’re such a good person. And, of course, you’d market the heck out of your business. (Actually, if money grew on trees, would you need a business? Probably […]
June 19, 2017

Tips for Turning Social Media Into Your Own Personal PR Machine

Social media hasn’t just changed the way we think about marketing – it’s changed the way we think about PR, too. Gone are the days when a successful PR strategy required armfuls of press releases and attending corporate events – and that means it’s a lot easier to take it […]
June 16, 2017

How to Wow Your Host: Podcast Guesting Done Right

If you’ve ever tried your hand at producing a podcast, you might not be surprised by the fact that most of them don’t survive past six months. Podcasting has a lot of moving parts and pieces to pull together, often requiring podcasters to have multitasking skills that would rival an expert […]
June 15, 2017

How to Make Awesome First Impressions Using Your LinkedIn Profile

Gone are the days of the blind meet-up. If you’re connecting with a potential client, employer, partner, or mentor for the first time, you can bet your bottom dollar that they’ve already checked you out on LinkedIn. So, how do you make a memorable first impression, when first impressions are […]
June 13, 2017

Beyond Status Updates: A Week’s Worth of Ways to Market Yourself on Social Media

A quick Google search for “how to succeed at business” will give you thousands of results. (Well, more like 14,400,000, but who’s counting.) Skimming through most of the top results will leave you with a few lasting impressions at what you need to succeed: a clear position on your product or […]