Online Marketing

July 11, 2018

Pros and Cons of Writing Articles on LinkedIn Instead of Your Blog

When you pop on over to your LinkedIn Feed, you probably see this enticing lil’ button right at the top: Question is, do you ever use it? Should you? LinkedIn’s on-site publishing platform is convenient, but when you also operate a blog for your business, it can feel a little redundant. […]
July 2, 2018

5X Your Lead Gen: Why 98% of Your Visitors Never Convert (And How To Change That)

It’s one thing to attract website visitors. It’s another to convince them to convert. That’s why so many business owners and marketers look at their stats – such as web traffic versus converted leads – and shake their heads over the disparity. If your traffic isn’t converting, you have to […]
June 26, 2018

How 17 Big Brands Are Using Instagram’s Carousel Feature

In early 2017, Instagram introduced the ability to include up to 10 images and videos in a single post – and since then, the feature has become HUGE for sharing content. (And for when you can’t choose just one selfie. It’s all in the angles!) Here’s an example from Entertainment […]
June 19, 2018

How to Create Super Shareable Content Exclusively for Social Media

You probably already know about the importance of sharing links to your own content on social media. (That’s part of the whole point of social media marketing, you know?) But not all of the stuff you post on social necessarily has to be a traffic-driver – in fact, some of […]
June 5, 2018

Need a Break From Writing Blog Posts? Create These Types of Content Instead

A lot of content marketing advices hinges on blogging. Write blog posts, use those to drive traffic to your site, repeat – you know the drill. But what if you don’t like writing blog posts? What if you HATE writing blog posts? Are there no other options? (Okay. Deep breaths.) There […]
May 29, 2018

How Categorizing Your Blog Posts (and more) Simplifies Your Social Media Scheduling

You know that feeling where you just had tacos for lunch, and then tacos for dinner, and then the next day someone suggests tacos for breakfast, and it’s like, “Gregory, please, this is way too many tacos in a row.” That’s how your social media followers feel when you don’t maintain […]
May 22, 2018

How to Properly Size Your Images for Facebook, Twitter, and LinkedIn

So – you want to make sure the images you share on social media are all the right sizes, so they don’t show up looking all wonky with busted cropping and whatnot. Who wouldn’t? The thing is, finding where different networks list their recommended image sizes is super annoying. That’s […]
May 15, 2018

Do Those Opt-Ins You See Everywhere Actually Work, Or Are They Just Annoying?

Raise your hand if this ever happens to you. (Or don’t. We can’t really tell either way.) You’re cruising around the web, catching up on your favorite blogs, and suddenly, one of these appears: Whether or not you EVER actually click on “Allow Notifications,” you may wonder from time to […]
May 8, 2018

Why It Might Be Time to Rethink Your Email Newsletter Strategy

Want more people to visit your site and read your blog posts? (That’s a rhetorical question. We kind of assume that you do.) Sure, creating great content is your priority numero uno. Sharing it on social media should be an integral part of every content marketing strategy, too. But one […]
May 1, 2018

5 Easy Ways to Whip Up Quick Variations On Your Tweets

Twitter caused a real stir when they announced that as of late March 2018, it would be very against the rules to recycle your Tweets and use the same exact updates more than once. In the past, this sort of thing was generally only problematic in clear cases of spamming, but […]
April 24, 2018

Our Blog Views Just Jumped by 35% – Here’s Why

The following is a guest post from Worldwide101 founder and CEO Sandra Lewis: Many of the hundreds of solopreneurs we work with used to suffer from a common affliction known as “Prioritization Overload,” or “PO.” Okay, we made up that term. But the struggle it represents is real. PO sounds […]
April 3, 2018

29 Online Business Tools Perfect for Beginners, Experts, and Everyone In-between

No matter the size of your business, you need a reliable arsenal of tools that’ll help you keep it running. (We’re pretty sure we heard the eight-year-olds who run the neighborhood lemonade stand debating the best way to organize their QuickBooks.) Everyone on Team Edgar, from development to writing to […]
March 27, 2018

7 of the Best E-commerce Social Media Campaigns We’ve Ever Seen (and What You Can Learn from Them)

Let’s face it: Social media is a noisy marketplace. With millions of images, articles, and videos published every day, it’s challenging for new businesses to get noticed. And it’s only getting harder. Today, there are currently 2.62 billion social media users around the globe. That means there’s a lot of […]
March 20, 2018

What We’ve Learned from Six Months of Testing Email Subject Lines

How much of a difference can changing a single word in your email subject line REALLY make? You might be surprised! (It still surprises us, sometimes.) Every week, we send our newsletter to 125,ooo+ subscribers – and every week, we send it with two different subject lines. (Before we keep going, here’s […]
February 26, 2018

Facebook’s New Link Previews: What You Need to Know About Creating Your Own

Don’t you hate it when you try to post a link on Facebook, and the image in the preview ends up looking like this: B-o-o-o-o-ring. Where’s the image, right? It’s supposed to be there automatically! This all comes down to metadata. Which, admittedly, doesn’t sound like a very exciting topic. It affects […]
February 21, 2018

Our Email Open Rates Were Busted – Here’s How We Gave Them a Huge Boost

Around Autumn 2017, we realized something weird about our email open rates: They weren’t that great. They weren’t BAD, but they were pretty consistently below the industry average – and if we’re being honest, that didn’t feel too amazing. With a few little tweaks, though, we got a HUGE boost […]
February 6, 2018

You Can Write the Internet’s Best Article on Any Subject – Here’s How

Want to know what’s intimidating? Trying to write the Internet’s best article on a given subject — an article that is way better than anything online. That’s not just intimidating. It sounds pretentious, right? Is it not the height of arrogance to assume that you can unleash an article that […]
January 30, 2018

Facebook Has Announced Three Big Algorithm Changes in Three Weeks

Did you catch that big Facebook announcement recently? No, the other one. No, the other other one. Facebook spent the first month of 2018 sharing not one, not two, but three changes to how it determines what people will see in the News Feed. If you have a Facebook Page, you’re […]
January 23, 2018

The 10-Minute Guide to Creating a Perfectly Professional Editorial Calendar

Ever wish you could skip that part of blogging where you’re staring at the screen and struggling to figure out what to write? (Don’t worry – this isn’t going to be one of those “how to generate ideas for blog posts” blog posts. If you want brainstorming tips, you can […]
January 2, 2018

We Analyzed a Year’s Worth of User Data – See How Your Social Media Marketing Compares

Edgar posted about 22.6 million social media updates in 2017. (Which sounds like kind of a lot.) But how exactly are people like you using Edgar on a regular basis? What’s going on behind the scenes? We took a close-up look at our data – and we’re giving you a peek. […]