Online Marketing

February 21, 2018

Our Email Open Rates Were Busted – Here’s How We Gave Them a Huge Boost

Around Autumn 2017, we realized something weird about our email open rates: They weren’t that great. They weren’t BAD, but they were pretty consistently below the industry average – and if we’re being honest, that didn’t feel too amazing. With a few little tweaks, though, we got a HUGE boost […]
February 6, 2018

You Can Write the Internet’s Best Article on Any Subject – Here’s How

Want to know what’s intimidating? Trying to write the Internet’s best article on a given subject — an article that is way better than anything online. That’s not just intimidating. It sounds pretentious, right? Is it not the height of arrogance to assume that you can unleash an article that […]
January 30, 2018

Facebook Has Announced Three Big Algorithm Changes in Three Weeks

Did you catch that big Facebook announcement recently? No, the other one. No, the other other one. Facebook spent the first month of 2018 sharing not one, not two, but three changes to how it determines what people will see in the News Feed. If you have a Facebook Page, you’re […]
January 23, 2018

The 10-Minute Guide to Creating a Perfectly Professional Editorial Calendar

Ever wish you could skip that part of blogging where you’re staring at the screen and struggling to figure out what to write? (Don’t worry – this isn’t going to be one of those “how to generate ideas for blog posts” blog posts. If you want brainstorming tips, you can […]
January 2, 2018

We Analyzed a Year’s Worth of User Data – See How Your Social Media Marketing Compares

Edgar posted about 22.6 million social media updates in 2017. (Which sounds like kind of a lot.) But how exactly are people like you using Edgar on a regular basis? What’s going on behind the scenes? We took a close-up look at our data – and we’re giving you a peek. […]
December 21, 2017

All the Social Media Stuff You Might Have Missed in 2017 – Our Year in Review

2017 is drawing to a close – and even though time is a construct and all, we can’t resist the urge to look back on all the excitement of the past year. What were some of this year’s biggest highlights and changes in the social media marketing world? Catch up […]
December 19, 2017

The Five Types of “Engagement Bait” That Will Make Facebook Downrank Your Posts and Demote Your Page

In the final weeks of 2017, Facebook made a no-nonsense announcement that every single social media marketer should take to heart: They know people are gaming the system, and they’re not going to take it anymore. Facebook has been pretty forthcoming in the past about explaining the major factors that […]
December 12, 2017

The Facebook Video Tweak That Could Seriously Increase Your Views

More than 500 million people use Facebook to watch videos every single day. (And the majority of social media marketers already use video for their marketing!) With so many people watching and creating, you might wonder sometimes: What can you do to make people want to watch YOUR Facebook videos? If […]
November 28, 2017

How to Drive Instagram Traffic to Your Blog Posts (Without Spending a Dollar on Ads)

With almost one billion monthly active users, Instagram is officially the second most popular social network behind Facebook (excluding YouTube). And with so many users, it’s no wonder that so many companies are finding great success at building brands and driving engagement on this network. All too often, though, it seems like […]
November 7, 2017

How to Hook (And Keep!) New Members For Your Facebook Group

How many Facebook Groups do you belong to? And how many do you actually, actively participate in? Because as of 2017, more than a billion people per month use Facebook Groups – and that means a lot of Groups have really figured out how to make themselves worthwhile! Let’s say you want […]
October 30, 2017

How Often You (Yes, YOU) Should Actually Post On Social Media

Everybody wants to know how often they should post on social media. (We bet you’ve wondered once or twice.) And why wouldn’t you? Of course everyone wants to know exactly how many times per day they’re supposed to post – the objective, universal solution to getting the absolute best results. It would […]
October 11, 2017

10 Steal-Worthy Sales Page Strategies for Turning Visitors Into Customers

Some products are just so universally appealing, they practically sell themselves – like a case for your phone, or a blanket with sleeves. Everybody wants it! Everybody needs it. Not everybody has it so easy, though. Some stuff is actually kind of hard to sell online – not because it’s not super […]
September 6, 2017

9 Ways to Beat Writer’s Block (By Walking Away From Your Computer)

Blank pages are scary. Like, evil clown riding a giant spider scary. So when you know that you have to get a new blog post written, and you’re staring down that blank page and that blinking cursor feeling 100% stuck, you’re not necessarily setting yourself up for success. In fact, sitting at […]
August 30, 2017

Dos and Don’ts for Pitching, Writing, and Following Up On a Guest Post

We’ve all seen it. For every blog post out there saying that guest posting is a great use of your time, there’s another that says it doesn’t really pay off. Thanks, Internet! Really, though, the truth is somewhere in between. Writing guest posts for other sites can be a great […]
August 29, 2017

Literally Just 12 Great Ways to Make Your Brand Stand Out With Instagram Stories

If you’re on Instagram, it’s pretty impossible to avoid seeing Instagram Stories. (Literally. They are right at the top of your feed, after all.) And while you might have played around with Stories on your personal account, Instagram Stories for your business might not be your first thought when it comes […]
August 23, 2017

The Writing Rules You Should Break When You’re Blogging

Do you remember writing your very first book report back in school? You stayed up late poring over that book, making notes as you went, carefully consulting your English teacher’s guidelines and sweating over commas versus semicolons (which, to be fair, still stumps a lot of adults). When it comes […]
August 15, 2017

3 Valuable Lessons On Keeping It Real From Expert Affiliate Marketers

The ethics of affiliate marketing can be a pretty controversial topic. (Like, “what color was that dress from a few years back” controversial.) After all, how do you trust that someone’s recommendations are authentic when you know that they’ll get paid if you take them? And when you’re the one […]
August 15, 2017

6 Free, Simple Blogging Tools You’ll Want to Actually Use

Did you hear that? It’s the sound of yet another new app being developed and launched for the first time. Oh, there’s another one! And another! Get sucked into trying ’em out as they appear, and all those tools that are supposed to save you time can end up taking up […]
August 7, 2017

Getting Your Fans From One Social Network to Follow You On Another

Whether you’re finally launching a company Instagram account or resurrecting your neglected Facebook page, one thing always rings true: You need followers. Fortunately, this probably isn’t your first rodeo – and odds are, you have at least one social platform with legit followers. (Way to go, you!) So how do […]
August 1, 2017

The Anatomy of Popular Types of Blog Posts – and Why They Convert

You already know that blogging is an important cornerstone of any content marketing strategy. Like, you literally don’t need us to tell you that at all. When it comes down to the types of blog posts you write, though, you want to get the most bang for your buck – […]