Online Marketing

May 26, 2017

How to Actually Find Real, Live Followers for a New (or New-ish) Twitter Profile

Gone are the days when Grandma would plop you on her knee and whisper wise old sayings in your ear. “Quality over quantity,” she’d hum as you annihilated a fresh batch of her famous cookies. “Quality goes for Twitter followers too,” she’d add knowingly. Okay, fine, she didn’t say the […]
May 25, 2017

Facebook’s Clickbait Filter Means Your Headlines Are More Important Than Ever

Know what might be one of the riskiest words to use on Facebook? It’s this. No, literally – it’s “this.” Because in May, Facebook tweaked its algorithm, and now it’s stricter than ever when judging your content’s quality. This algorithm update is a bigger and badder version of one they […]
May 23, 2017

Wanna Host a Webinar? Here’s How You Find People to Watch It

The tunes are pumping, the pizza is ordered, and the beverages are chilling. The party is ready to go. Except, wait! Is anyone actually going to show up? We all know the feeling – that gut-wrenching onset of anxiety that boils up right before a party, synchronized swimming competition, or knighting ceremony. […]
May 19, 2017

How to Create Audience Personas That Are Actually Super Useful

Over the years, you’ve likely received (and, okay, given) gifts that aren’t quite right. Your brother’s girlfriend’s mom was sweet to puffy paint that reindeer sweatshirt for you, but it’s not quite your style. Turns out she had you all wrong – and she probably isn’t alone. Marketers constantly act […]
May 18, 2017

Link Trust Is More Important Than Ever – Here’s How to Build Yours

Creating the best marketing content in the world won’t help your business if you can’t get anyone to read it. Problem is, to get people to read it, you need them to trust you. And let’s face it – there’s a lot of pretty bad content out there! (Raise your […]
May 9, 2017

Easy-to-Miss LinkedIn Strategies That Can Give You That Extra Edge

Let’s say you’re invited to a mixer-party-networking-event thingy (or whatever the hip kids call ‘em these days). All the movers and shakers in your industry are in attendance. Sounds like a must-go, must-look-good, must-rock-it kind of situation. Right? For sure, but chances are this is not a cheap ticket. However, […]
May 2, 2017

How to Turn a Single Blog Post Into 10 Fresh Pieces of Content (Or More!)

Your brain is foggy. Judging by the volume of cat videos you consumed this morning, it’s fair to say you’re distracted. Maybe even a tad irritable. And it’s all because of a very real condition: You have a bad case of CMF (Content Marketing Fatigue). It happens to the best […]
April 25, 2017

Getting Started With Guest Posters: What to Know Before You Begin

Keeping your blog consistently interesting and engaging for your readers over time can be challenging. When you first start, creating valuable, traffic-driving content might feel easy – the ideas just keep on flowing! But as time goes on and your audience expects something fantastic and new on a regular basis, the pressure makes […]
April 20, 2017

How to Keep SEO in Mind When You’re Blogging (Without It Being Super Annoying)

You’ve got the writing chops. Just this morning you caught yourself aggressively nodding in self-admiration at your latest blog post. Forwarding a particularly witty piece to your mom for praise is not beyond you. It feels good. But as a writer in the digital age, you’re also responsible for producing […]
April 18, 2017

Are You Accidentally Ignoring Your Mobile Audience?

How big is your audience on mobile? (Do you know?) It’s okay if you don’t! It’s not something most of us actually think about that often, to be honest. And that’s exactly why it’s so important that you think about it NOW. Because on the one hand, mobile browsing isn’t exactly news […]
April 14, 2017

Writing for Twitter: How to Squeeze the Most Value Out of 140 Characters

Lists of social media tips are full of ideas of HOW to tweet – what days, what times, what topics. But what about writing the actual tweets? How do you make people smile or laugh, build a relationship, ask them to buy something, or create something they’ll want to share – […]
April 11, 2017

What You Should Do As Soon As Your Facebook Live Broadcast Ends

Facebook has put a lot of muscle (and a lot of money) behind their live broadcasting feature – and it’s seriously paying off! How much, exactly? One out of every five Facebook videos is now a live broadcast, and the feature’s popularity is only growing. (Which means that even if you […]
March 31, 2017

Transforming Your Brand Into a Movement: How to Talk About What You Sell

We’ve talked about transforming your brand into a movement using some real life examples like TOMS, Airbnb and LittleMissMatched. When they’re most effective, brands that spark movements erase the line between the brand and customer entirely. You don’t just wear TOMS. You’re the kind of person who wears TOMS. How about […]
March 28, 2017

How Vin Diesel’s Facebook Page Won the Internet – and How You Can Follow His Example

You know that to stand out on social, you’ve gotta do your own thing and be your own brand. Still – it can be super useful to take a few cues from the best of the best. After all, if someone’s social media presence has helped them earn the adoration […]
March 21, 2017

Facebook Stories: Coming Soon to Your News Feed?

Facebook has been quietly rolling out a new feature, and you’re definitely going to know right away if you have it – because it lives right at the top of your News Feed! The network has been testing out a Stories feature for months, slowly rolling it out to more and more […]
March 16, 2017

What to Say on Social Media: 10 Talk-Worthy Topics

Okay, solopreneurs and small business owners – we know you’re busy. Like, busy-busy. You’ve got inventory to manage, networking events to rock, and work to be done – 24/7/365. With everything you’ve got going on, it’s super easy for things to slip through the cracks. Even pretty important things – like your social […]
March 3, 2017

How to Create Your Own Social Media Style Guide

If you’ve ever tried to “dress for success” without a clear definition of what that means, chances are, you’ve made some questionable wardrobe choices. It could be true that stripes demonstrate boldness, sneakers paired with dresses or suits signal creativity, and black turtlenecks register seriousness. But if they aren’t you, […]
March 1, 2017

LinkedIn’s Newest Features Will Make You Actually Want to Use It

When LinkedIn revamped its “Who’s viewed my profile” feature in 2014, it was one of their biggest updates since the platform became essential to networking and job hunting. (Seriously, can you imagine LinkedIn without it now?) A lot has changed at LinkedIn since we originally published this post – like a […]
February 28, 2017

How 12 Big Brands Are Using Instagram’s New Carousel Feature

Have you noticed all the carousels on Instagram lately? Not the kind with the horses and the cool organ music – the kind you can scroll through! Instagram now has a feature that allows you to upload 10 photos and/or videos at a time in a slideshow format. Here’s an […]
February 22, 2017

Where Should You Spend Your Time on Social Media? 5 Tips to Maximize Your Reach

By now, you may have discovered there are tons of articles about how often you should post your social media updates, or even the ideal times to post. (Both are super useful things if you’re planning a social media automation queue.) But there’s not a lot about where you should post. […]