With over 2 billion monthly active users, Instagram marketing has become essential for creators, small businesses, and brands alike. It is a powerful platform for promoting your business or personal brand. However, to stand out amid the competition and keep your audience engaged, you need high-quality content.
Here’s the good news: Even if your budget is small, you’re a one-person team, or your resources are limited, there are plenty of Instagram tools available to help you grow your presence and find success on the platform. And with AI-powered tools for Instagram, you can tackle numerous time-consuming tasks and save a bunch of time. This means you’ll have more opportunities to engage with your audience, strategize, or work on other projects.
If you’re looking for tools to enhance the quality of your Instagram posts, streamline text production, and increase engagement with more creative approaches, you’ve come to the right place. Check out the top 11 Instagram Tools that will enhance your social media marketing efforts.
Table of Contents
Content Ideas
Alright, let’s dive into the first step of crafting content for Instagram: the idea. As someone who sails through social media, you know how important it is to find fresh and interesting content ideas. Feel free to explore some inspiration on my blog here, or here if you’re in search of ideas for Instagram stories. However, if you find yourself stuck in a creative block, utilizing AI to generate ideas can be incredibly helpful.
1. ChatGPT
This is not news to anyone: ChatGPT was the tool that revolutionized the AI tool market and remains powerful. The famous chatbot allows you, from prompts, to generate content ideas for your Instagram, including based on your audience. You can just type in a few words or phrases, and it will give you lots of ideas for your next post.
2. DinuAI
DinuAI’s Instagram tools use the power of artificial intelligence to generate ideas specifically tailored for Instagram formats. You can choose from Instagram Post Ideas, Instagram Story Ideas, or Instagram Reel Ideas.
Content Creation Tools
Instagram is a platform that thrives on visual storytelling. But even though it’s highly visual, you don’t need to be a design pro to create captivating content. There are TONS of apps available where you can create eye-catching content effortlessly. Here are two must-have content creation tools for Instagram in 2024:
3. Canva
Canva is an incredibly popular and versatile online design platform that offers a wide range of features for creating visually appealing Instagram posts, including many templates. The best part is that you don’t need to be a professional graphic designer to use Canva. Its interface makes it easy to bring your creative ideas to life.
Canva offers a free version with plenty of features, but they also have a Canva Pro subscription that unlocks additional premium templates, images, and advanced customization options.
Edgar has integration with Canva. That means you can easily connect your MeetEdgar and Canva accounts to upload your designs from Canva to the Edgar content composer with only a few clicks.
4. VSCO
VSCO is more than just a photo editing app: it’s a creative community that empowers users to capture and edit beautiful images (especially if you are a creator). With its extensive range of filters and editing tools, VSCO helps you enhance your photos to perfection before sharing them on Instagram.
VSCO offers both free and paid versions, with the latter providing access to additional filters and editing tools. You can even create your own filters (or recipes, as they’re called) in the app and share them with the community.
Caption Generator Tools
5. Copy.ai
Copy.ai is a writing tool that uses machine learning to generate various types of content, including blog headlines, emails, social media content, and more. When it comes to creating captivating Instagram captions, Copy.ai stands out as a powerful tool that leverages AI to generate engaging and on-brand content.
You have the option to use their free Instagram caption generator tool, or you can sign up and use the entire tool for a more robust and complete experience, including their templates. It comes with limited credits, which may require heavy users to purchase more.
6. Inky
Inky is Edgar’s latest AI tool for social media writing. It writes your copy and suggests hashtags for you right inside the content composer in Edgar. MeetEdgar users can streamline the content creation process effortlessly, benefiting from caption suggestions that not only solve writer’s block but also foster deeper connections with their audience.
- Generates captions in seconds
- Tailors captions for social media platforms
- Offers various tones to choose from
- Enhances brand consistency
- Automates hashtag generation
Hashtag Generator Tools
When it comes to Instagram marketing, using the right hashtags can significantly impact your reach and engagement. If you aim to ensure that your posts reach the right audience, hashtags are essential.
7. All Hashtags
All Hashtags is a powerful tool designed to simplify the process of finding the perfect hashtags for your Instagram posts. It provides a user-friendly interface that allows you to search for hashtags based on keywords or phrases relevant to your content.
The best part? It’s free to use!
8. Hootsuite Instagram Hashtag Generator
The Hootsuite Instagram Hashtag Generator is a powerful tool for expanding reach and discoverability on Instagram. Powered by GPT 3.5, It’s simple to use and even allows users to upload a photo, making hashtag creation seamless.
Bonus: Inky
Here is Inky again on this list! Inky also offers a hashtag generator powered by AI. When the user generates the caption, they can choose whether to include hashtags or not. 
The best part is that the hashtags are generated along with the caption, so no extra work is needed. And since everything is done inside Edgar’s content composer in a user-friendly process, you can do everything you need to create, schedule, and share your post in one place.
Scheduling Tools
To effectively manage your Instagram account, you need the right scheduling tools. These tools help you plan and organize your content in advance and ensure that your posts are shared at the best times for maximum engagement. Here are two great Instagram scheduling tools for 2024: MeetEdgar and Buffer.
9. MeetEdgar
MeetEdgar is your go-to social media management tool, offering fast, easy, and affordable solutions to streamline your content creation, scheduling, sharing, and automation tasks. With Edgar, you can save countless hours in your content routine. You’ll have the ability to schedule Instagram images, videos, and reels, along with access to an unlimited content library to effortlessly automate your Instagram strategy.
10. Buffer
Buffer is a content management tool that simplifies the process of scheduling posts. It allows users to plan and organize their content, ensuring a consistent and well-managed approach to social media scheduling. Buffer also provides advanced analytics to track social media performance and see weekly or monthly results.
Repurposing Tool
Repurposing content is a great way to save time and grow your social media presence.
One of the most important parts of a solid content strategy is creating content that can last. Content that isn’t necessarily tied to a specific fad or trend, and that will be as meaningful if someone reads it in a year as when they read it today.
We call that “evergreen content”.
What is Evergreen Content?
Evergreen content refers to the type of content that remains relevant and valuable to your audience over time.
It’s an extremely powerful tool for bringing to your Instagram strategy.
MeetEdgar
MeetEdgar is a versatile tool that not only helps in scheduling and automation but also excels in repurposing content, making it an essential addition to your Instagram toolkit.
Edgar has a very simple flow where you just need to load evergreen content to the platform and it will do the rest. It is automated based on a weekly schedule that you set up.
Rather than scheduling posts for specific days and times, you add them to “categories,” then add those categories to time slots on a weekly recurring schedule. Edgar will then share your content each week at that time following a rotating queue from your content library. You can even set expiration dates on posts. It allows you to easily reshare older Instagram posts that new followers might not have seen yet.
Analytics Tools
After all the effort put into creating amazing content for your followers, you’ll want to know if it’s working, right? Here comes analytics! Analytics provide valuable insights into your audience’s demographics, behavior, and engagement with your content. Instagram has a built-in analytics platform, available only for business or creator accounts. External tools often offer more detailed insights into your Instagram performance than the built-in analytics.
11. Iconosquare:
Iconosquare is an Instagram analytics tool that provides a wealth of information to help marketers gain valuable insights into their Instagram performance. With Iconosquare, you have access to detailed insights into key metrics such as engagement rate, likes, comments, and shares for each of your posts.
What is the best Instagram tool for me?
Well, there’s no one-size-fits-all answer to this question. It will depend on your niche, team size, specific needs, goals, and, of course, budget. Fortunately, there are several tools available, catering to various budgets. When choosing, consider options that align with your preferences, save time, are user-friendly, and provide maximum benefits tailored to your goals. Consider the unique features each tool offers, ensuring it complements your Instagram strategy effectively. Don’t hesitate to test and experiment to find the perfect fit for your Instagram needs.
Remember, the Instagram landscape is always changing, so having the right tools at your disposal can make all the difference.
Now it’s time to schedule those Instagram posts. You can try Edgar for free today!
