Twitter Marketing

May 26, 2017

How to Actually Find Real, Live Followers for a New (or New-ish) Twitter Profile

Gone are the days when Grandma would plop you on her knee and whisper wise old sayings in your ear. “Quality over quantity,” she’d hum as you annihilated a fresh batch of her famous cookies. “Quality goes for Twitter followers too,” she’d add knowingly. Okay, fine, she didn’t say the […]
May 18, 2017

Link Trust Is More Important Than Ever – Here’s How to Build Yours

Creating the best marketing content in the world won’t help your business if you can’t get anyone to read it. Problem is, to get people to read it, you need them to trust you. And let’s face it – there’s a lot of pretty bad content out there! (Raise your […]
April 14, 2017

Writing for Twitter: How to Squeeze the Most Value Out of 140 Characters

Lists of social media tips are full of ideas of HOW to tweet – what days, what times, what topics. But what about writing the actual tweets? How do you make people smile or laugh, build a relationship, ask them to buy something, or create something they’ll want to share – […]
April 12, 2017

This Is Why Nobody Sees Your Tweets (Explained By Math!)

We first posted about “Twitter invisibility” in 2015, and since then, a lot of interesting new statistics have been released – and Twitter has become a LOT more secretive about others! One thing is likely to remain consistent, however: Nobody is seeing your Tweets. What does this mean for you […]
February 21, 2017

Cheat Sheet: Twitter’s New Limits on Visibility

What are you allowed to share on Twitter these days – and what are you not allowed to share? Are you sure? Because Twitter has been making a lot of changes lately, and some of them could affect your visibility in the Timeline and seriously limit the number of people who can hear what […]
February 14, 2017

Twitter Is Taking Action Against “Low-Quality Tweets” – Here’s What That Means

In the past, Facebook and Twitter have had very different ideas about which updates to show their users. Facebook decides for you using algorithms, so you don’t see every update that gets shared and you don’t see updates in a chronological order. Twitter, on the other hand, shows you everything, and they show […]
December 20, 2016

Which is the Best Social Network for Live Video – Facebook, Twitter, or Instagram?

It’s official: live video is everywhere on social media. First Facebook, then Instagram, then Twitter – three of the biggest social networks on the planet now offer you fully-integrated options for broadcasting live! But which network should you be using for YOUR live broadcasts? All of them? None of them? […]
November 1, 2016

Rumor Roundup: The Next Big Changes Coming to Twitter

In case you haven’t heard, Twitter’s going through a bit of a rough patch. From laying off hundreds of employees to killing off the much-loved Vine, the network is in a bit of a “This Is Fine” sort of stage. According to sources both inside and outside of Twitter, though, […]
October 18, 2016

Five Big Brands’ Strategies for Recycling Social Media Updates

Doing something just because other people are doing it can get you in trouble. (Especially when it comes to your fashion choices.) Sometimes, though, you’ve gotta stop and consider why they’re doing what they’re doing. When you understand their reasons, it might turn out that their strategy makes a lot […]
October 11, 2016

These Twitter Stats Show Just How Much a Response Is Actually Worth

When you log in to Twitter, one of the first things you check is your notifications. But just how important is it to actually respond to all of them? After all, they DO add up. You might not feel like responding every single time someone mentions, tags, or replies to you! […]
October 4, 2016

You Can Finally Make Your Own Twitter Moments – Here’s How

Want full access to a Twitter feature that’s been available to only a select few since making its debut? Now’s your chance – because Twitter Moments is finally available to any and all users! For almost a year after launching in 2015, only Twitter employees and an exclusive list of […]
August 30, 2016

What the Million Most-Shared Articles On Social Media Have In Common

Wonder what the million most-shared articles on social media have in common? They’re all doing something right, obviously – and if you know a little about what’s in their secret formula, then you can whip up some of your own! Recently, Fractl and BuzzSumo teamed up on a massive project: […]
August 23, 2016

What Twitter’s New “Quality Filter” Actually Does

Twitter recently announced some big changes to how it works – and the types of content you should expect to see! (Dun-dun-duuuun!) One of those changes? A little something they’re calling the “quality filter” – which promises to limit the visibility of different types of tweets, including “content that appears […]
July 12, 2016

Driving Traffic From Twitter to Your Website, According to Math

Why aren’t you getting more traffic from Twitter? It feels like no matter how many followers you get on there, it doesn’t translate to nearly as many clicks as it should, right? So…why? Why can it feel like you’re just kind of talking to yourself? It’s not your fault – […]
June 2, 2016

Schedule Social Media Posts Like a Pro, with Categories

Welcome to Edgar Learn, where we share the strategies that helped us find success! This is Part Two of our series on Social Media Scheduling, where we’ll look at how to schedule social media posts using categories. Click here to read Part One! Today we’re going to take a close look at using categories […]
May 31, 2016

How Twitter’s New Features and Changes Actually Work

You might have heard the recent news that Twitter is changing the way it counts characters in your tweets – and you might also have been kind of confused by it. (Don’t feel bad – even The New York Times had a hard time deciphering the announcement.) Nobody’s perfect, @Twitter, […]
May 19, 2016
Blogging schedule

How to Schedule & Promote Blog Posts

You already know how important your blog is to your business, and how you can use it to build up the all-important values of Know, Like, and Trust with your customers. (And if you don’t know either of those things, you should definitely click those links before reading any further – because […]
May 17, 2016

How Handheld Names are Redefining Influence for Social Media Marketers

Most people have probably wondered what it would do for their business if they suddenly scored a major endorsement – and if you haven’t, you definitely should. Not just for the reasons you already know, either! Because obviously, brands have been trying to score recommendations from influential tastemakers since always. […]
May 10, 2016

The Most Popular Marketing Goal for Brands on Social Media

Ever stop to ask yourself what exactly you’re trying to accomplish on social media? Seriously, think about it. What are your top goals? What would have to happen for you to say you’re successful? More followers? More traffic to your website? More likes on your latest selfie? (Okay, that last […]
April 19, 2016

These Three Challenges Are Plaguing Marketers All Over the World

Quick question: What are your top three challenges when it comes to marketing? Are they…knowing what to blog about? Keeping up with Facebook algorithm changes? Not getting distracted by adorable dancing baby animals? And an even bigger question: Are you alone? Turns out, not really – in fact, probably a […]