Facebook Marketing

July 19, 2018

Try This Formula for Writing Quick Variations on Your Social Media Updates

In case you missed it, Edgar has a new feature that makes it easier than ever to keep your social feeds looking fresh with the perfect spread of content! You can learn more about how it works here, but the short version is that every time you add a new […]
July 17, 2018

You Might Be Sitting on a Blogging Goldmine – Here’s How to Make Sure It Doesn’t Go to Waste

Imagine, for a minute, a world without reruns. No DVRs, no streaming, nothing – a TV show airs exactly once, and whether you missed it by an hour or by ten years, you’ll never get a chance to see it after that. (Have mercy! Spare us from this vision of […]
July 13, 2018

How to View (and Learn From) Other Brands’ Ads on Facebook and Twitter

Need a little inspiration for your Facebook ads? How about your promoted Tweets? If you’ve ever Googled something like “best Facebook ads,” then you’re going to want to know about this. In 2018, both Facebook and Twitter have taken steps to improve transparency on their networks – especially when it […]
June 19, 2018

How to Create Super Shareable Content Exclusively for Social Media

You probably already know about the importance of sharing links to your own content on social media. (That’s part of the whole point of social media marketing, you know?) But not all of the stuff you post on social necessarily has to be a traffic-driver – in fact, some of […]
May 29, 2018

How Categorizing Your Blog Posts (and more) Simplifies Your Social Media Scheduling

You know that feeling where you just had tacos for lunch, and then tacos for dinner, and then the next day someone suggests tacos for breakfast, and it’s like, “Gregory, please, this is way too many tacos in a row.” That’s how your social media followers feel when you don’t maintain […]
May 22, 2018

How to Properly Size Your Images for Facebook, Twitter, and LinkedIn

So – you want to make sure the images you share on social media are all the right sizes, so they don’t show up looking all wonky with busted cropping and whatnot. Who wouldn’t? The thing is, finding where different networks list their recommended image sizes is super annoying. That’s […]
April 17, 2018

Three Quick Tweaks for Getting Way More Value Out of Facebook Promoted Posts

Paying to boost a Facebook post can feel a lot like pulling the lever on a slot machine. On the one hand, it’s exciting! You feel like this could be the one that really scores big for you – and it might not even cost that much. On the other […]
April 10, 2018

What We Learned from Three Months of Facebook Live (and How You Can Get the Most Out of It)

The last thing anyone needs is another blog post telling them how valuable it can be to post live video on Facebook. (Because it is. But you already know that.) The real question is, what might happen when you try it? What should you actually EXPECT from using Facebook live? […]
April 3, 2018

29 Online Business Tools Perfect for Beginners, Experts, and Everyone In-between

No matter the size of your business, you need a reliable arsenal of tools that’ll help you keep it running. (We’re pretty sure we heard the eight-year-olds who run the neighborhood lemonade stand debating the best way to organize their QuickBooks.) Everyone on Team Edgar, from development to writing to […]
March 27, 2018

7 of the Best E-commerce Social Media Campaigns We’ve Ever Seen (and What You Can Learn from Them)

Let’s face it: Social media is a noisy marketplace. With millions of images, articles, and videos published every day, it’s challenging for new businesses to get noticed. And it’s only getting harder. Today, there are currently 2.62 billion social media users around the globe. That means there’s a lot of […]
February 26, 2018

Facebook’s New Link Previews: What You Need to Know About Creating Your Own

Don’t you hate it when you try to post a link on Facebook, and the image in the preview ends up looking like this: B-o-o-o-o-ring. Where’s the image, right? It’s supposed to be there automatically! This all comes down to metadata. Which, admittedly, doesn’t sound like a very exciting topic. It affects […]
February 14, 2018

10 Reads to Get Up to Speed on Facebook Strategy: Live Broadcasts, Groups, Headlines, and More

We’ll be the first to admit it: Facebook is complicated. Like, putting-together-an-IKEA-grandfather-clock-without-instructions complicated. Even we get overwhelmed by how much there is to pay attention to, and thinking about Facebook is kind of our job. So where do you start? With all the different tools to learn, menus to navigate, and smiley-face buttons […]
January 30, 2018

Facebook Has Announced Three Big Algorithm Changes in Three Weeks

Did you catch that big Facebook announcement recently? No, the other one. No, the other other one. Facebook spent the first month of 2018 sharing not one, not two, but three changes to how it determines what people will see in the News Feed. If you have a Facebook Page, you’re […]
January 16, 2018

Just How Scary IS Facebook’s Latest Algorithm Change?

Facebook kicked off 2018 by announcing some changes to how it determines what to show in the News Feed. According to a lot of places, this was literally the scariest thing imaginable. “Dropping the guillotine!” “Organic reach on Facebook is dead!” “Nail in the coffin for organic posts!” Is this really […]
December 19, 2017

The Five Types of “Engagement Bait” That Will Make Facebook Downrank Your Posts and Demote Your Page

In the final weeks of 2017, Facebook made a no-nonsense announcement that every single social media marketer should take to heart: They know people are gaming the system, and they’re not going to take it anymore. Facebook has been pretty forthcoming in the past about explaining the major factors that […]
December 12, 2017

The Facebook Video Tweak That Could Seriously Increase Your Views

More than 500 million people use Facebook to watch videos every single day. (And the majority of social media marketers already use video for their marketing!) With so many people watching and creating, you might wonder sometimes: What can you do to make people want to watch YOUR Facebook videos? If […]
November 7, 2017

How to Hook (And Keep!) New Members For Your Facebook Group

How many Facebook Groups do you belong to? And how many do you actually, actively participate in? Because as of 2017, more than a billion people per month use Facebook Groups – and that means a lot of Groups have really figured out how to make themselves worthwhile! Let’s say you want […]
October 30, 2017

How Often You (Yes, YOU) Should Actually Post On Social Media

Everybody wants to know how often they should post on social media. (We bet you’ve wondered once or twice.) And why wouldn’t you? Of course everyone wants to know exactly how many times per day they’re supposed to post – the objective, universal solution to getting the absolute best results. It would […]
October 20, 2017

Screen Sharing on Facebook Live: How It Works, and How You Can Use It

Wanna show more than just your mug on Facebook Live? (Not that there’s anything wrong with your mug – it’s just nice to have options!) As of October, Facebook Live users can now share their screens during a broadcast. (You could technically do it in the past with a DIY, […]
October 17, 2017

What to Remember to Get Facebook Photo Tagging Right

Facebook privacy is a tricky thing. On the one hand, you want to make yourself as accessible as possible, so that new friends and followers can find you, and you can expand your network. On the other hand, though, you don’t necessarily want to give up all your privacy – and as useful […]