Facebook Marketing

May 25, 2017

Facebook’s Clickbait Filter Means Your Headlines Are More Important Than Ever

Know what might be one of the riskiest words to use on Facebook? It’s this. No, literally – it’s “this.” Because in May, Facebook tweaked its algorithm, and now it’s stricter than ever when judging your content’s quality. This algorithm update is a bigger and badder version of one they […]
May 18, 2017

Link Trust Is More Important Than Ever – Here’s How to Build Yours

Creating the best marketing content in the world won’t help your business if you can’t get anyone to read it. Problem is, to get people to read it, you need them to trust you. And let’s face it – there’s a lot of pretty bad content out there! (Raise your […]
April 11, 2017

What You Should Do As Soon As Your Facebook Live Broadcast Ends

Facebook has put a lot of muscle (and a lot of money) behind their live broadcasting feature – and it’s seriously paying off! How much, exactly? One out of every five Facebook videos is now a live broadcast, and the feature’s popularity is only growing. (Which means that even if you […]
April 4, 2017

Nail Your Next (or First!) Facebook Live Video Broadcast: Must-Know Tips

Jumping on the bandwagon isn’t always a good thing. However, in the case of Facebook Live, it might be worth a spin around the block. Facebook agrees with the watercooler talk: video is all the rage. Zuck and his crew even went on record back in March of 2016 saying […]
March 28, 2017

How Vin Diesel’s Facebook Page Won the Internet – and How You Can Follow His Example

You know that to stand out on social, you’ve gotta do your own thing and be your own brand. Still – it can be super useful to take a few cues from the best of the best. After all, if someone’s social media presence has helped them earn the adoration […]
March 21, 2017

Facebook Stories: Coming Soon to Your News Feed?

Facebook has been quietly rolling out a new feature, and you’re definitely going to know right away if you have it – because it lives right at the top of your News Feed! The network has been testing out a Stories feature for months, slowly rolling it out to more and more […]
March 8, 2017

How to Find Out If You Have Good Facebook Reach

When we first wrote this post in early 2015, the average Facebook reach was about 4.11% of total Page likes. Meaning for every 100 people who liked a Page, only four of them actually saw a post in their News Feed. In January 2017, the average reach was 8.92% – more than double! […]
February 22, 2017

Where Should You Spend Your Time on Social Media? 5 Tips to Maximize Your Reach

By now, you may have discovered there are tons of articles about how often you should post your social media updates, or even the ideal times to post. (Both are super useful things if you’re planning a social media automation queue.) But there’s not a lot about where you should post. […]
February 7, 2017

Facebook’s New Algorithm Change Is Actually Two Updates In One

You already know that Facebook uses algorithms to determine who sees your updates and when – and they adjust those algorithms all the time. (Which means that occasionally, you need to adjust your strategy, too.) Facebook’s latest update is actually TWO updates – a couple of changes to totally different parts of the […]
January 31, 2017

This Facebook Video Stat Just Got a Lot More Important

What’s really the best length for a Facebook video? A minute? Five minutes? Five hundred minutes? (Okay, it probably isn’t 500 minutes.) But this is one of those mysteries that Facebook doesn’t want to solve for you. In fact, they say that “video length is less important than telling a cohesive and concise story.” […]
January 17, 2017

Facebook’s New Update Just Made Live Broadcasting Way Easier

Facebook has been pushing live video pretty hard since early 2016 – and with a few recent changes to how it works and who can use it, this feature is right on the brink of looking a whole lot different. The short version is that you can now share live video from your […]
January 10, 2017

The New Facebook Video Feature That Might Seriously Increase Your Views

Facebook loves introducing new features just a little bit at a time – and that means sometimes, they slip under the radar! In October 2016, for example, they started offering a ridiculously cool new feature to a handful of Pages, and now that feature is becoming widely available. Hope you’re ready, because it’s a […]
January 4, 2017

Introducing Facebook’s Next Feature: A New Way to Broadcast Live

A few days before Christmas, Facebook announced a pretty snazzy new feature – did you notice? Soon, Facebook is piggybacking off the massive success of its live video feature by introducing live audio broadcasting. (Which is a lot cooler than it sounds.) Because that might sound kind of backwards at […]
December 20, 2016

Which is the Best Social Network for Live Video – Facebook, Twitter, or Instagram?

It’s official: live video is everywhere on social media. First Facebook, then Instagram, then Twitter – three of the biggest social networks on the planet now offer you fully-integrated options for broadcasting live! But which network should you be using for YOUR live broadcasts? All of them? None of them? […]
December 6, 2016

Actual Ways to Drive More Traffic From Your Facebook Page

How effective is Facebook at driving traffic to your website? Very? Kinda? Not really? Because a lot of small businesses don’t think it’s all that great! According to a recent study, about 25% of small and midsize business owners think that Facebook isn’t very effective at driving organic traffic to […]
November 29, 2016

Facebook Is Introducing New Options for Customizing Your Page

Ready for your Facebook page to look different? Because you might be able to give it a makeover pretty soon – in fact, you might be able to give it a makeover right now! Facebook has introduced different ways to customize your page in the past, so its latest rollout […]
November 15, 2016

Your Facebook Likes Could Be Disappearing

Got a Facebook page? Here’s a fun little 30-second experiment. Head over to your page and check many likes it has. You know where to look: They should be right there – but they might not be. In fact, they may be TOTALLY GONE. (Bum-bum-buuuuuuum.) Facebook has recently started experimenting […]
October 18, 2016

Five Big Brands’ Strategies for Recycling Social Media Updates

Doing something just because other people are doing it can get you in trouble. (Especially when it comes to your fashion choices.) Sometimes, though, you’ve gotta stop and consider why they’re doing what they’re doing. When you understand their reasons, it might turn out that their strategy makes a lot […]
September 27, 2016
Facebook's Mistake

Facebook’s Video Mistake – and How It’s Changing Your Stats

Has the popularity of Facebook video ever seemed just a little too good to be true? We know that Facebook has, in the past, given video posts preferential treatment. We know they do everything they can to get people watching – even if it means autoplaying videos in the News […]
August 30, 2016

What the Million Most-Shared Articles On Social Media Have In Common

Wonder what the million most-shared articles on social media have in common? They’re all doing something right, obviously – and if you know a little about what’s in their secret formula, then you can whip up some of your own! Recently, Fractl and BuzzSumo teamed up on a massive project: […]