Facebook Marketing

August 17, 2017

Inside Museum Hack’s Time-Saving Strategy for Scoring Big on Social Media

When it comes to content marketing, how you share on social media can be every bit as important as what you share. Just ask the team at Museum Hack! They’ve revolutionized the way we think about going to the museum, providing audience development and team workshops, consulting, and even their own group […]
August 10, 2017

Think Fast – This Facebook Algorithm Change Judges Your Site On Speed

How quickly does your website load on mobile? (Do you know?) Because it’s getting a whole lot more important! In August 2017, Facebook announced an update to its algorithm that will favor sites with speedy load times on mobile. According to their announcement, even a three-second load time can be […]
July 6, 2017

Facebook’s New Link Previews: What You Need to Know About Creating Your Own

“Open Graph meta tags” doesn’t sound like a very exciting topic. We get it. They affect everyone, though – including you! And if you want your Facebook links to look as good as possible, you’ve gotta know how they work. We’re gonna cut through all the technical details and give […]
June 13, 2017

Beyond Status Updates: A Week’s Worth of Ways to Market Yourself on Social Media

A quick Google search for “how to succeed at business” will give you thousands of results. (Well, more like 14,400,000, but who’s counting.) Skimming through most of the top results will leave you with a few lasting impressions at what you need to succeed: a clear position on your product or […]
June 13, 2017

How Facebook Messenger Bots Work (And If They’re Right For You)

Remember back in the ’80s, when we all thought that by the year 2000, we’d own flying cars and have legit robot maids like the Jetsons did? It felt like the future was just around the corner! Fast forward to today – Siri, Cortana, and Alexa have showed up in our phones and […]
May 25, 2017

Facebook’s Clickbait Filter Means Your Headlines Are More Important Than Ever

Know what might be one of the riskiest words to use on Facebook? It’s this. No, literally – it’s “this.” Because in May, Facebook tweaked its algorithm, and now it’s stricter than ever when judging your content’s quality. This algorithm update is a bigger and badder version of one they […]
May 18, 2017

Link Trust Is More Important Than Ever – Here’s How to Build Yours

Creating the best marketing content in the world won’t help your business if you can’t get anyone to read it. Problem is, to get people to read it, you need them to trust you. And let’s face it – there’s a lot of pretty bad content out there! (Raise your […]
April 11, 2017

What You Should Do As Soon As Your Facebook Live Broadcast Ends

Facebook has put a lot of muscle (and a lot of money) behind their live broadcasting feature – and it’s seriously paying off! How much, exactly? One out of every five Facebook videos is now a live broadcast, and the feature’s popularity is only growing. (Which means that even if you […]
April 4, 2017

Nail Your Next (or First!) Facebook Live Video Broadcast: Must-Know Tips

Jumping on the bandwagon isn’t always a good thing. However, in the case of Facebook Live, it might be worth a spin around the block. Facebook agrees with the watercooler talk: video is all the rage. Zuck and his crew even went on record back in March of 2016 saying […]
March 28, 2017

5 Lessons You Can Learn From Vin Diesel’s Facebook Page

You know that to stand out on social, you’ve gotta do your own thing and be your own brand. Still – it can be super useful to take a few cues from the best of the best. After all, if someone’s social media presence has helped them earn the adoration […]
March 21, 2017

Facebook Stories: Coming Soon to Your News Feed?

Facebook has been quietly rolling out a new feature, and you’re definitely going to know right away if you have it – because it lives right at the top of your News Feed! The network has been testing out a Stories feature for months, slowly rolling it out to more and more […]
March 8, 2017

A Step-By-Step Guide to Determine Your Facebook Reach

When we first wrote this post in early 2015, the average Facebook reach was about 4.11% of total Page likes. Meaning for every 100 people who liked a Page, only four of them actually saw a post in their News Feed. In January 2017, the average reach was 8.92% – more than double! […]
March 7, 2017

Facebook Reactions Are More Valuable Than Likes – How You Can Get More

Remember in early 2016, when Facebook introduced reactions? You know, these things: They said at the time that reactions would end up influencing their algorithm – and now, they finally are. As you probably know, Facebook assigns values to the actions users take in the News Feed, and adds up those […]
February 22, 2017

Where Should You Spend Your Time on Social Media? 5 Tips to Maximize Your Reach

By now, you may have discovered there are tons of articles about how often you should post your social media updates, or even the ideal times to post. (Both are super useful things if you’re planning a social media automation queue.) But there’s not a lot about where you should post. […]
February 7, 2017

Facebook’s New Algorithm Change Is Actually Two Updates In One

You already know that Facebook uses algorithms to determine who sees your updates and when – and they adjust those algorithms all the time. (Which means that occasionally, you need to adjust your strategy, too.) Facebook’s latest update is actually TWO updates – a couple of changes to totally different parts of the […]
January 31, 2017

This Facebook Video Stat Just Got a Lot More Important

What’s really the best length for a Facebook video? A minute? Five minutes? Five hundred minutes? (Okay, it probably isn’t 500 minutes.) But this is one of those mysteries that Facebook doesn’t want to solve for you. In fact, they say that “video length is less important than telling a cohesive and concise story.” […]
January 17, 2017

Facebook’s New Update Just Made Live Broadcasting Way Easier

Facebook has been pushing live video pretty hard since early 2016 – and with a few recent changes to how it works and who can use it, this feature is right on the brink of looking a whole lot different. The short version is that you can now share live video from your […]
January 10, 2017

Facebook’s New Video Tool Could Seriously Increase Views

Facebook loves introducing new features just a little bit at a time – and that means sometimes, they slip under the radar! In October 2016, for example, they started offering a ridiculously cool new feature to a handful of Pages, and now that feature is becoming widely available. Hope you’re ready, because it’s a […]
January 4, 2017

Introducing Facebook’s Next Feature: A New Way to Broadcast Live

A few days before Christmas, Facebook announced a pretty snazzy new feature – did you notice? Soon, Facebook is piggybacking off the massive success of its live video feature by introducing live audio broadcasting. (Which is a lot cooler than it sounds.) Because that might sound kind of backwards at […]
December 20, 2016

Which is the Best Social Network for Live Video – Facebook, Twitter, or Instagram?

It’s official: live video is everywhere on social media. First Facebook, then Instagram, then Twitter – three of the biggest social networks on the planet now offer you fully-integrated options for broadcasting live! But which network should you be using for YOUR live broadcasts? All of them? None of them? […]