Facebook Marketing

February 26, 2018

Facebook’s New Link Previews: What You Need to Know About Creating Your Own

Don’t you hate it when you try to post a link on Facebook, and the image in the preview ends up looking like this: B-o-o-o-o-ring. Where’s the image, right? It’s supposed to be there automatically! This all comes down to metadata. Which, admittedly, doesn’t sound like a very exciting topic. It affects […]
February 14, 2018

10 Reads to Get Up to Speed on Facebook Strategy: Live Broadcasts, Groups, Headlines, and More

We’ll be the first to admit it: Facebook is complicated. Like, putting-together-an-IKEA-grandfather-clock-without-instructions complicated. Even we get overwhelmed by how much there is to pay attention to, and thinking about Facebook is kind of our job. So where do you start? With all the different tools to learn, menus to navigate, and smiley-face buttons […]
January 30, 2018

Facebook Has Announced Three Big Algorithm Changes in Three Weeks

Did you catch that big Facebook announcement recently? No, the other one. No, the other other one. Facebook spent the first month of 2018 sharing not one, not two, but three changes to how it determines what people will see in the News Feed. If you have a Facebook Page, you’re […]
January 16, 2018

Just How Scary IS Facebook’s Latest Algorithm Change?

Facebook kicked off 2018 by announcing some changes to how it determines what to show in the News Feed. According to a lot of places, this was literally the scariest thing imaginable. “Dropping the guillotine!” “Organic reach on Facebook is dead!” “Nail in the coffin for organic posts!” Is this really […]
December 19, 2017

The Five Types of “Engagement Bait” That Will Make Facebook Downrank Your Posts and Demote Your Page

In the final weeks of 2017, Facebook made a no-nonsense announcement that every single social media marketer should take to heart: They know people are gaming the system, and they’re not going to take it anymore. Facebook has been pretty forthcoming in the past about explaining the major factors that […]
December 12, 2017

The Facebook Video Tweak That Could Seriously Increase Your Views

More than 500 million people use Facebook to watch videos every single day. (And the majority of social media marketers already use video for their marketing!) With so many people watching and creating, you might wonder sometimes: What can you do to make people want to watch YOUR Facebook videos? If […]
November 7, 2017

How to Hook (And Keep!) New Members For Your Facebook Group

How many Facebook Groups do you belong to? And how many do you actually, actively participate in? Because as of 2017, more than a billion people per month use Facebook Groups – and that means a lot of Groups have really figured out how to make themselves worthwhile! Let’s say you want […]
October 30, 2017

How Often You (Yes, YOU) Should Actually Post On Social Media

Everybody wants to know how often they should post on social media. (We bet you’ve wondered once or twice.) And why wouldn’t you? Of course everyone wants to know exactly how many times per day they’re supposed to post – the objective, universal solution to getting the absolute best results. It would […]
October 20, 2017

Screen Sharing on Facebook Live: How It Works, and How You Can Use It

Wanna show more than just your mug on Facebook Live? (Not that there’s anything wrong with your mug – it’s just nice to have options!) As of October, Facebook Live users can now share their screens during a broadcast. (You could technically do it in the past with a DIY, […]
October 17, 2017

What to Remember to Get Facebook Photo Tagging Right

Facebook privacy is a tricky thing. On the one hand, you want to make yourself as accessible as possible, so that new friends and followers can find you, and you can expand your network. On the other hand, though, you don’t necessarily want to give up all your privacy – and as useful […]
August 17, 2017

Inside Museum Hack’s Time-Saving Strategy for Scoring Big on Social Media

When it comes to content marketing, how you share on social media can be every bit as important as what you share. Just ask the team at Museum Hack! They’ve revolutionized the way we think about going to the museum, providing audience development and team workshops, consulting, and even their own group […]
August 10, 2017

Think Fast – This Facebook Algorithm Change Judges Your Site On Speed

How quickly does your website load on mobile? (Do you know?) Because it’s getting a whole lot more important! In August 2017, Facebook announced an update to its algorithm that will favor sites with speedy load times on mobile. According to their announcement, even a three-second load time can be […]
June 13, 2017

Beyond Status Updates: A Week’s Worth of Ways to Market Yourself on Social Media

A quick Google search for “how to succeed at business” will give you thousands of results. (Well, more like 14,400,000, but who’s counting.) Skimming through most of the top results will leave you with a few lasting impressions at what you need to succeed: a clear position on your product or […]
June 13, 2017

How Facebook Messenger Bots Work (And If They’re Right For You)

Remember back in the ’80s, when we all thought that by the year 2000, we’d own flying cars and have legit robot maids like the Jetsons did? It felt like the future was just around the corner! Fast forward to today – Siri, Cortana, and Alexa have showed up in our phones and […]
May 25, 2017

Facebook’s Clickbait Filter Means Your Headlines Are More Important Than Ever

Know what might be one of the riskiest words to use on Facebook? It’s this. No, literally – it’s “this.” Because in May, Facebook tweaked its algorithm, and now it’s stricter than ever when judging your content’s quality. This algorithm update is a bigger and badder version of one they […]
May 18, 2017

Link Trust Is More Important Than Ever – Here’s How to Build Yours

Creating the best marketing content in the world won’t help your business if you can’t get anyone to read it. Problem is, to get people to read it, you need them to trust you. And let’s face it – there’s a lot of pretty bad content out there! (Raise your […]
April 11, 2017

What You Should Do As Soon As Your Facebook Live Broadcast Ends

Facebook has put a lot of muscle (and a lot of money) behind their live broadcasting feature – and it’s seriously paying off! How much, exactly? One out of every five Facebook videos is now a live broadcast, and the feature’s popularity is only growing. (Which means that even if you […]
April 4, 2017

Nail Your Next (or First!) Facebook Live Video Broadcast: Must-Know Tips

Jumping on the bandwagon isn’t always a good thing. However, in the case of Facebook Live, it might be worth a spin around the block. Facebook agrees with the watercooler talk: video is all the rage. Zuck and his crew even went on record back in March of 2016 saying […]
March 28, 2017

5 Lessons You Can Learn From Vin Diesel’s Facebook Page

You know that to stand out on social, you’ve gotta do your own thing and be your own brand. Still – it can be super useful to take a few cues from the best of the best. After all, if someone’s social media presence has helped them earn the adoration […]
March 21, 2017

Facebook Stories: Coming Soon to Your News Feed?

Facebook has been quietly rolling out a new feature, and you’re definitely going to know right away if you have it – because it lives right at the top of your News Feed! The network has been testing out a Stories feature for months, slowly rolling it out to more and more […]