Business and Strategy

May 19, 2017

How to Create Audience Personas That Are Actually Super Useful

Over the years, you’ve likely received (and, okay, given) gifts that aren’t quite right. Your brother’s girlfriend’s mom was sweet to puffy paint that reindeer sweatshirt for you, but it’s not quite your style. Turns out she had you all wrong – and she probably isn’t alone. Marketers constantly act […]
May 16, 2017

How to Score Share-worthy Testimonials for Your Business

Curious about whether you should work with a particular professional? Instead of asking a friend or family member to give us the scoop on them, these days, we usually just check with the interwebs. So when your potential client searches for reviews of your business, what will they find? Testimonials from clients delighted […]
May 5, 2017

Edgar’s Fave Five: What We’re Reading This Week (May 1-5)

Spring is definitely in the air, and great reads are on our laptops! (And phones, and tablets, and desktops – you know how it goes.) We’ve again gathered five stellar articles from across the web for you to peruse when you’re not picking daisies or picking out what to barbecue. These particular reads […]
April 28, 2017

How to Find the Right Kind of Writer for Your Business (and Actually Work With Them)

We’ve all heard the stereotypes of what it’s like to be a writer – the brooding poet, the caffeinated copywriter, the obsessive novelist. With so many types out there, how do you know what to expect? If you’re thinking of hiring a freelance writer for your business, how do you even begin the process […]
April 26, 2017

How to Hire the Right Kind of Product Designer for Your Company, Right Now

Nobody doubts that design is important or that your product is important. But when was the last time you sat down and thought about hiring a product designer? Thinking about product design happens eventually for most small business owners. The reasoning is different for different founders, but the “aha moment” […]
April 7, 2017

What Do You Need In Your Work-From-Home Survival Kit?

For a lot of people, working from home sounds like a dream. Getting paid in the comfort of your own space, enjoying a non-existent commute, and hanging out with your pets just sounds so…peaceful, right? Of course, working from home CAN be wonderful, but with every problem it solves – […]
April 6, 2017

Edgar’s Fave Five: What We’re Reading This Week #4

It can be tough to keep up with all the awesome blog posts out there on the interwebs, so as a little treat, we’ve again gathered five great reads from across the web for you to peruse at your leisure! Bookmark these long- and long-ish reads and check them out whenever you’ve got […]
March 31, 2017

Transforming Your Brand Into a Movement: How to Talk About What You Sell

We’ve talked about transforming your brand into a movement using some real life examples like TOMS, Airbnb and LittleMissMatched. When they’re most effective, brands that spark movements erase the line between the brand and customer entirely. You don’t just wear TOMS. You’re the kind of person who wears TOMS. How about […]
March 23, 2017

Edgar’s Fave Five: What We’re Reading This Week #3

It’s time again for Edgar’s Fave Five – our semi-regular, sometimes-weekly, always interesting roundup of five great reads from across the web. We recommend bookmarking these links for later – they’re the perfect length to check out over a leisurely lunch break. Or you can save them for the weekend when you’re […]
March 16, 2017

What to Say on Social Media: 10 Talk-Worthy Topics

Okay, solopreneurs and small business owners – we know you’re busy. Like, busy-busy. You’ve got inventory to manage, networking events to rock, and work to be done – 24/7/365. With everything you’ve got going on, it’s super easy for things to slip through the cracks. Even pretty important things – like your social […]
March 3, 2017

How to Create Your Own Social Media Style Guide

If you’ve ever tried to “dress for success” without a clear definition of what that means, chances are, you’ve made some questionable wardrobe choices. It could be true that stripes demonstrate boldness, sneakers paired with dresses or suits signal creativity, and black turtlenecks register seriousness. But if they aren’t you, […]
February 24, 2017

How to Become More Productive YOUR Way Through Mindfulness

We all want to be more productive with the time we have. (No matter how good at it you already are.) But choosing what methods to follow from all of the available books, articles, and courses about being more productive can feel like just another way of procrastinating! Fortunately, there’s a way to […]
February 17, 2017

Want to Fuel Innovation? Model Diversity

At the core of the entrepreneurial soul is a desire to break the rules, change the game, and bring new ideas to life despite every person who told you it was impossible. (Or maybe even to spite those people. No judgment.) While other kids casually sold lemonade for pocket change, […]
February 9, 2017

Creating Your Custom Roadmap for Online (and IRL) Networking

Close your eyes and imagine you’ve just stepped out of civilization and into a vast wilderness. You’ve arrived here to explore, do things your own way, and build something unique. (You don’t have to literally close your eyes. That might make it hard to keep reading.) If you climb the […]
February 1, 2017

Get a free download of our first eBook: MeetEdgar’s Secret Blogging Formula

Lately we’ve been wondering: if we were just starting to blog – or if we were looking for a blogging “refresh” – what would we do? What would we need? Where would we look for help? Well… the secret’s out! We tapped into our collective blogging brains (and drew from some […]
January 27, 2017

The Most Underrated (and Overrated!) Things About Working From Home

Working from home sounds like a pretty sweet gig – which is probably why so many people want to do it! (Around 80-90% of the US workforce says they’d like to telecommute, whereas only about 2.8% of the workforce actually spends at least half their working hours doing so.) At MeetEdgar, our […]
September 8, 2016

Beat Writer’s Block with a Better Writing Process

In our last Edgar Learn post, we looked at brainstorming techniques to help come up with ideas for your blog – particularly when it comes to creating that valuable evergreen content. Today’s post is all about turning those ideas into great posts and beating writer’s block with a tried-and-true writing process. Writing […]
August 11, 2016
SEO Strategy at work

How Bad SEO Strategies Lead to Bad Content, and What You Can Do About It

Quality content is one of the most sought-after resources on the internet. At the same time, there’s a general misunderstanding about what “quality” actually means in this context. A lot of people think that the quality of a post is measured by the amount of traffic it drives to a […]
July 21, 2016
How to Promote Your Blog KLT

How to Promote Your Blog with Podcasts

We’re big believers in the power of blogging for your business – our blog is one of our biggest sources of web traffic, and your blog should be too! Having a successful blog relies just as much on promoting your posts as it does on creating great content. Our last Edgar Learn post showed […]
July 7, 2016
Promote a blog with email

How to Promote a Blog Through Email

Welcome to Edgar Learn, where we share the strategies that helped us find success! This is Part Two of our series on Email Marketing, where we’ll talk about how to promote a blog or website using your email list. To read Part One, click here! We’re big believers in the power of a good […]