Business and Strategy

July 19, 2017

Revealing the Hidden Inconsistencies in Your Customer Experience

Are you creating a consistent experience for your audience? Do you know? Because inconsistent experiences are disorienting and unpleasant. What would your friends think if you invited them over for book club, but greeted them at the door wearing a luchador mask with heavy metal blasting in the background? (We’ve […]
July 17, 2017

Want More Referrals? Asking For Them Doesn’t Have to Be Awkward

The idea of a referral-based business sounds way too good to be true. Honestly – a biz that gets a massive number of its customers from referrals and word-of-mouth alone? It has to be urban legend, right? Turns out, this urban legend is just like that one about the alligators […]
June 30, 2017

How to Put an End to Unproductive Meetings Once and For All

We’ve all experienced the mind-numbing, pointless monotony of meetings that monopolize the day, strip us of joy, and destroy every bone in our once motivated and productive bodies. (Or something like that.) Point is, we all know meetings shouldn’t be that way, but yet round and round we go, right? […]
June 28, 2017

Business Agility Explained: Your Cheat Sheet for Everyone’s New Favorite Strategy

“Agility” is a word you’re probably hearing a lot these days – but what the heck does it actually mean? Sure, the business world is always looking for ways to be faster and more productive, but that’s not exactly breaking news. And yet, agility is suddenly the word on everyone’s lips. So, where’s all […]
June 22, 2017

How to Market Your Business On a Serious Budget

If only money really did grow on trees. You’d finally buy that 40-foot yacht you’ve had your eye on. You’d definitely increase your charitable contributions, because you’re such a good person. And, of course, you’d market the heck out of your business. (Actually, if money grew on trees, would you need a business? Probably […]
June 20, 2017

What To Keep In Mind When You’re Looking For a Coworking Space

If you’ve worked from home for any period of time, you know there are pros and cons to the gig. (Here’s what our own team has to say about those.) And while working in your pajamas, having close access to the fridge, and the lack of a commute are all […]
June 19, 2017

Tips for Turning Social Media Into Your Own Personal PR Machine

Social media hasn’t just changed the way we think about marketing – it’s changed the way we think about PR, too. Gone are the days when a successful PR strategy required armfuls of press releases and attending corporate events – and that means it’s a lot easier to take it […]
May 19, 2017

How to Create Audience Personas That Are Actually Super Useful

Over the years, you’ve likely received (and, okay, given) gifts that aren’t quite right. Your brother’s girlfriend’s mom was sweet to puffy paint that reindeer sweatshirt for you, but it’s not quite your style. Turns out she had you all wrong – and she probably isn’t alone. Marketers constantly act […]
May 16, 2017

How to Score Share-worthy Testimonials for Your Business

Curious about whether you should work with a particular professional? Instead of asking a friend or family member to give us the scoop on them, these days, we usually just check with the interwebs. So when your potential client searches for reviews of your business, what will they find? Testimonials from clients delighted […]
May 5, 2017

Edgar’s Fave Five: What We’re Reading This Week (May 1-5)

Spring is definitely in the air, and great reads are on our laptops! (And phones, and tablets, and desktops – you know how it goes.) We’ve again gathered five stellar articles from across the web for you to peruse when you’re not picking daisies or picking out what to barbecue. These particular reads […]
April 28, 2017

How to Find the Right Kind of Writer for Your Business (and Actually Work With Them)

We’ve all heard the stereotypes of what it’s like to be a writer – the brooding poet, the caffeinated copywriter, the obsessive novelist. With so many types out there, how do you know what to expect? If you’re thinking of hiring a freelance writer for your business, how do you even begin the process […]
April 26, 2017

How to Hire the Right Kind of Product Designer for Your Company, Right Now

Nobody doubts that design is important or that your product is important. But when was the last time you sat down and thought about hiring a product designer? Thinking about product design happens eventually for most small business owners. The reasoning is different for different founders, but the “aha moment” […]
April 7, 2017

What Do You Need In Your Work-From-Home Survival Kit?

For a lot of people, working from home sounds like a dream. Getting paid in the comfort of your own space, enjoying a non-existent commute, and hanging out with your pets just sounds so…peaceful, right? Of course, working from home CAN be wonderful, but with every problem it solves – […]
April 6, 2017

Edgar’s Fave Five: What We’re Reading This Week #4

It can be tough to keep up with all the awesome blog posts out there on the interwebs, so as a little treat, we’ve again gathered five great reads from across the web for you to peruse at your leisure! Bookmark these long- and long-ish reads and check them out whenever you’ve got […]
March 31, 2017

Transforming Your Brand Into a Movement: How to Talk About What You Sell

We’ve talked about transforming your brand into a movement using some real life examples like TOMS, Airbnb and LittleMissMatched. When they’re most effective, brands that spark movements erase the line between the brand and customer entirely. You don’t just wear TOMS. You’re the kind of person who wears TOMS. How about […]
March 23, 2017

Edgar’s Fave Five: What We’re Reading This Week #3

It’s time again for Edgar’s Fave Five – our semi-regular, sometimes-weekly, always interesting roundup of five great reads from across the web. We recommend bookmarking these links for later – they’re the perfect length to check out over a leisurely lunch break. Or you can save them for the weekend when you’re […]
March 16, 2017

10 Talk-Worthy Topics to Jumpstart Social Media Engagement

Okay, solopreneurs and small business owners – we know you’re busy. Like, busy-busy. You’ve got inventory to manage, networking events to rock, and work to be done – 24/7/365. With everything you’ve got going on, it’s super easy for things to slip through the cracks. Even pretty important things – like your social […]
March 3, 2017

How to Create Your Own Social Media Style Guide

If you’ve ever tried to “dress for success” without a clear definition of what that means, chances are, you’ve made some questionable wardrobe choices. It could be true that stripes demonstrate boldness, sneakers paired with dresses or suits signal creativity, and black turtlenecks register seriousness. But if they aren’t you, […]
February 24, 2017

How to Become More Productive YOUR Way Through Mindfulness

We all want to be more productive with the time we have. (No matter how good at it you already are.) But choosing what methods to follow from all of the available books, articles, and courses about being more productive can feel like just another way of procrastinating! Fortunately, there’s a way to […]
February 17, 2017

Want to Fuel Innovation? Model Diversity

At the core of the entrepreneurial soul is a desire to break the rules, change the game, and bring new ideas to life despite every person who told you it was impossible. (Or maybe even to spite those people. No judgment.) While other kids casually sold lemonade for pocket change, […]