Business and Strategy

February 21, 2018

Our Email Open Rates Were Busted – Here’s How We Gave Them a Huge Boost

Around Autumn 2017, we realized something weird about our email open rates: They weren’t that great. They weren’t BAD, but they were pretty consistently below the industry average – and if we’re being honest, that didn’t feel too amazing. With a few little tweaks, though, we got a HUGE boost […]
February 8, 2018

Why Managing Social Media Isn’t Working for Your Business

Ever feel like social media marketing just isn’t working for your business? That’s the position that the team from Gripped, a UK-based marketing agency, found themselves in. Gripped took a hard look at their social media strategy, and used what they learned to turn their social into a traffic-driving, lead generation […]
February 2, 2018

How Edgar Helps Staylisted Stay Lean While Boosting Their Visibility

When a small company keeps a large client base, their limited resources go to delivering consistent results for their clients. Happy clients mean more word-of-mouth referrals and more business overall. There doesn’t always have to be a split between making clients happy and creating an inviting social presence. Staylisted’s 50-person […]
October 3, 2017

How to Tame Your Daily Schedule by Creating a Model Calendar

See if this feels familiar: Every Sunday night, you sit down with a drink in one hand and your phone in the other. You open up your calendar. And you scroll through the week ahead of you with dread. “How did I get so busy,” you ask your dog/roommate/houseplant. If […]
September 26, 2017

Are You Limiting Yourself With Your Language? What We Learned From Changing Ours

Language is full of synonyms that can make choosing the right words hard – and your choice of vocabulary often has unintended consequences for your productivity, mindset, and growth. As we’ve worked this year to knock down some internal roadblocks here at MeetEdgar, it’s been easy to grow complacent in […]
August 17, 2017

Inside Museum Hack’s Time-Saving Strategy for Scoring Big on Social Media

When it comes to content marketing, how you share on social media can be every bit as important as what you share. Just ask the team at Museum Hack! They’ve revolutionized the way we think about going to the museum, providing audience development and team workshops, consulting, and even their own group […]
August 15, 2017

3 Valuable Lessons On Keeping It Real From Expert Affiliate Marketers

The ethics of affiliate marketing can be a pretty controversial topic. (Like, “what color was that dress from a few years back” controversial.) After all, how do you trust that someone’s recommendations are authentic when you know that they’ll get paid if you take them? And when you’re the one […]
July 27, 2017

Improving Your Email Open Rates Starts With the Spam Filter

Here’s a scary thought: How many emails do you think you get every single day? You’ve got your coworkers. Your friends. Your great uncle Frank with his forwarded political conspiracy theories. (Chill out, Frank!) Point is, email is overwhelming these days – and most people’s inboxes are so full that they tend […]
July 25, 2017

Yes, You Can Take Time Off as a Solo Entrepreneur

Your eye’s on the prize: that week-long trip with your favorite person and/or bingeworthy Netflix show. You’re ready to relax, put your feet up, and stop thinking about work for a few days. And then you panic. Because with no one looking after your business, you’re pretty certain you will: […]
July 19, 2017

Revealing the Hidden Inconsistencies in Your Customer Experience

Are you creating a consistent experience for your audience? Do you know? Because inconsistent experiences are disorienting and unpleasant. What would your friends think if you invited them over for book club, but greeted them at the door wearing a luchador mask with heavy metal blasting in the background? (We’ve […]
July 17, 2017

Want More Referrals? Asking For Them Doesn’t Have to Be Awkward

The idea of a referral-based business sounds way too good to be true. Honestly – a biz that gets a massive number of its customers from referrals and word-of-mouth alone? It has to be urban legend, right? Turns out, this urban legend is just like that one about the alligators […]
June 30, 2017

How to Put an End to Unproductive Meetings Once and For All

We’ve all experienced the mind-numbing, pointless monotony of meetings that monopolize the day, strip us of joy, and destroy every bone in our once motivated and productive bodies. (Or something like that.) Point is, we all know meetings shouldn’t be that way, but yet round and round we go, right? […]
June 28, 2017

Business Agility Explained: Your Cheat Sheet for Everyone’s New Favorite Strategy

“Agility” is a word you’re probably hearing a lot these days – but what the heck does it actually mean? Sure, the business world is always looking for ways to be faster and more productive, but that’s not exactly breaking news. And yet, agility is suddenly the word on everyone’s lips. So, where’s all […]
June 22, 2017

How to Market Your Business On a Serious Budget

If only money really did grow on trees. You’d finally buy that 40-foot yacht you’ve had your eye on. You’d definitely increase your charitable contributions, because you’re such a good person. And, of course, you’d market the heck out of your business. (Actually, if money grew on trees, would you need a business? Probably […]
June 20, 2017

What To Keep In Mind When You’re Looking For a Coworking Space

If you’ve worked from home for any period of time, you know there are pros and cons to the gig. (Here’s what our own team has to say about those.) And while working in your pajamas, having close access to the fridge, and the lack of a commute are all […]
June 19, 2017

Tips for Turning Social Media Into Your Own Personal PR Machine

Social media hasn’t just changed the way we think about marketing – it’s changed the way we think about PR, too. Gone are the days when a successful PR strategy required armfuls of press releases and attending corporate events – and that means it’s a lot easier to take it […]
May 19, 2017

How to Create Audience Personas That Are Actually Super Useful

Over the years, you’ve likely received (and, okay, given) gifts that aren’t quite right. Your brother’s girlfriend’s mom was sweet to puffy paint that reindeer sweatshirt for you, but it’s not quite your style. Turns out she had you all wrong – and she probably isn’t alone. Marketers constantly act […]
May 16, 2017

How to Score Share-worthy Testimonials for Your Business

Curious about whether you should work with a particular professional? Instead of asking a friend or family member to give us the scoop on them, these days, we usually just check with the interwebs. So when your potential client searches for reviews of your business, what will they find? Testimonials from clients delighted […]
May 5, 2017

Edgar’s Fave Five: What We’re Reading This Week (May 1-5)

Spring is definitely in the air, and great reads are on our laptops! (And phones, and tablets, and desktops – you know how it goes.) We’ve again gathered five stellar articles from across the web for you to peruse when you’re not picking daisies or picking out what to barbecue. These particular reads […]
April 28, 2017

How to Find the Right Kind of Writer for Your Business (and Actually Work With Them)

We’ve all heard the stereotypes of what it’s like to be a writer – the brooding poet, the caffeinated copywriter, the obsessive novelist. With so many types out there, how do you know what to expect? If you’re thinking of hiring a freelance writer for your business, how do you even begin the process […]