Preparing Your 2024 Social Media Strategy

Ready to amp up your social media strategy in 2024? 

Planning is really all about getting ahead of the game. It’s about spotting upcoming opportunities, seeing potential risks coming your way, and getting ready for both.

In the ever-changing world of digital marketing, this means keeping up with the latest trends, really getting to know your audience, and being ready to roll with the punches as the market shifts.

I’m here to walk (or swim!) you through some easy-peasy tips and strategies to get your online presence on point. Let’s jump right in and make this year your best one yet!


Start with what worked in 2023

Before diving into your digital marketing plan for 2024, take a moment to look back at what hit the mark in 2023. Think about it: What were your top campaigns? What kind of content really hit it off with your audience? What type of content is your audience most engaged with? 

To figure out what worked, you can check out metrics like website traffic, conversion rates, and how much buzz you stirred up on social media. Listening to your audience is key – think about their feedback, sift through comments, and maybe even run a survey or two to get the full picture. Spot your most popular content and let those insights guide your digital marketing strategy for 2024.

Doing this not only boosts your digital marketing strategy but also strengthens your bond with your audience.


The planning session

When it comes to hitting your brand goals, having a solid social media strategy is key.

So, what should you focus on in your social media plan? Here’s a quick rundown:

  • Start with setting some clear goals.
  • Know who you’re talking to – that’s audience targeting for you.
  • Pick the right channels where your peeps hang out.
  • Create content that your audience will find super interesting.
  • Plan out when you’re going to post – hello, content calendar!
  • Keep an eye on your campaigns to see how they’re doing.


1) Set achievable goals

So, here we go…first step: define your goals. What’s on your wish list for 2024? More engagement, a bigger community, brand awareness?

It’s a good idea to make your goals super specific, measurable, achievable, relevant, and time-bound (yup, that’s the SMART criteria)1.

So, instead of just saying “I want more followers,” you should set a goal like, “Boost my Instagram followers by 20% by the end of Q3 in 2024.”

 You can also use our editable Canva template by clicking on this image below: 


2) Get to know your audience

Knowing who you’re communicating with is crucial. It’s essential to understand your ideal customers and their needs to effectively target your marketing and advertising strategies. Keep your personas updated with the latest data and market trends.

Ask yourself: Who are they? What interests them? What type of content will catch their attention? Creating detailed personas allows you to tailor your campaigns and messages to each group’s unique needs. This approach will enhance the effectiveness of your marketing strategies and increase your chances of precisely reaching your target audience.

Our pal Neil Patel has an amazing article that can guide you through this process!


3) Selecting the right platforms

There’s no one-size-fits-all marketing channel that works for every business. It’s crucial to research which social platform resonates most with your target audience and focus your efforts there. 

For instance, if you’re targeting a younger demographic, platforms like TikTok and Instagram might be your best bet. However, for a more professional audience, LinkedIn could be the go-to.


4) Content Planning

Content planning involves more than just identifying key dates and holidays relevant to your industry and creating a social media posting schedule. It’s also about deeply understanding your target audience and developing content that really resonates with them.

A piece of advice: it’s more important to post consistently and with quality than to post frequently. A great idea is to organize all your ideas in a content calendar.

If you can only produce one reel per week, that’s fine. But it’s crucial to maintain this posting frequency as consistently as possible to avoid disappointing your followers.

The same principle applies to other types of content, like static posts, blog entries, and longer YouTube videos.

You can set up a weekly, bi-weekly, or monthly schedule. Even a minimal amount of planning can make a significant difference.

You can also use social media scheduling tools, like Edgar, to plan your posts. This helps keep your content consistent and gives you more time to focus on creating even cooler stuff. Plus, it’s a great way to keep your work-life balance in check.


5) Data for decision-make

Before taking any significant step, dive deep into data analysis. This means delving into user engagement metrics, analyzing the performance of past posts, monitoring trending topics, and keeping an eye on your competitors’ social media activities.

This data not only guides the creation of more impactful content but also helps in determining the best times to post and which platforms to focus on.

In today’s digital world, where social media trends and algorithms change rapidly, staying informed and agile through continuous data analysis is key. It ensures that your social media moves are not just shots in the dark but well-informed decisions that enhance engagement, grow your following, and strengthen your online presence.


6) Automation

Automation is a game-changer in boosting our efficiency and saving time. There are some fantastic tools out there to streamline your social media marketing strategy. Not only can you use scheduling tools to save time, but you can also tap into resources like ChatGPT for generating ideas, Canva Magic for creating images, or Jasper for copywriting.

But here’s a key thing to remember: stay authentic! While AI tools are super helpful, it’s important to remember that people connect with people. Building closeness and empathy creates bonds with your audience that go beyond just consumer needs.


7) Keep up with trends

Your social media plan for 2024 needs to align with the current realities of the online world. You can focus on emerging trends that are key in attracting and retaining followers while enhancing your online presence and cementing your brand’s image in the minds of your audience.

It might be a good idea to check out some marketers’ predictions for 2024 in this article made by Social Media Today. 

Take a moment to evaluate your past social media efforts and be open to embracing new and innovative strategies. This could involve refreshing your visual identity to make your website, social media platforms, and communication messages more appealing and relevant.

You can stay ahead of the curve by incorporating cutting-edge practices like influencer collaborations, leveraging AI for personalized experiences, or focusing on interactive and inclusive content. These tools can serve as pathways to a more engaged and loyal customer base in the ever-evolving digital landscape.


Wrapping It All Up 

In 2024, a smart social media strategy is key. Reflect on what worked in 2023, using those insights to shape future plans. Set specific, measurable goals and choose platforms where your audience is most active. Focus on creating consistent, quality content and use tools like Edgar for efficiency.

Here’s to making a big splash in the digital world this year! Try Edgar for free


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