Over 2 billion people use Facebook every month, making it the most popular social media platform in the world.
The average Facebook user spends one hour a day on the site. Which seems like a ton of time to grab someone’s attention.
If you have any friends or fans, you’re automatically fighting to stand out from the thousands of posts an average Facebook user could see. On top of that, Facebook assigns mysterious “ranks” to every single post, so Facebook users see only a few specific posts at a time in their News Feed.
On top of even THAT, Facebook continues to nudge business Pages towards paid content and paid advertising as the primary means to get seen.
As an entrepreneur, you may be asking yourself: Can I still use Facebook to bring in leads, opportunities, and sales for my small business?
And it doesn’t matter what type of small business–B2B, bootstrapped SaaS, and others alike. While Facebook’s focus on targeted, paid advertising and paid content is the real deal, thankfully it’s not the only way to get your posts seen by your audience!
For a start, Facebook continues to offer free tools to help you accomplish your marketing goals without resorting to ad spending – like access to your detailed analytics and straight-from-the-horse’s-mouth marketing tactics from their small business blog. But the best way to make the most of your marketing time on Facebook is the same as it’s always been: through fresh, relevant, helpful content. (And resharing it to boost your organic reach!)
This guide will address the following most common questions Edgar’s social media experts get about Facebook content marketing:
- What should I post and when?
- How can I optimize my content?
- What can I do to grab the attention of the average Facebook user?
- Should I ever use paid ads?
Keep reading for answers to these and other beyond-the-basics Facebook marketing questions and tactics to optimize your Facebook reach!