What You Should Do As Soon As Your Facebook Live Broadcast Ends

Facebook has put a lot of muscle (and a lot of money) behind their live broadcasting feature – and it’s seriously paying off!

How much, exactly?

One out of every five Facebook videos is now a live broadcast, and the feature’s popularity is only growing.

(Which means that even if you haven’t tried it out yet, it’s not super unlikely that you will in the future.)

The thing about Facebook Live, though, is that your work isn’t done when the broadcast ends.

Sure, you can breathe a sigh of relief and finally scratch that itchy spot on your nose that was bugging you the entire time, but there’s a lot more you can do to squeeze some extra mileage out of your video after the camera turns off.

What can you do to make your live broadcasts as valuable as possible after they end?

Add a few finishing touches

Some of the most valuable things you can add to a live video aren’t even available until after the broadcast ends – so make sure you revisit it to make some edits!

Facebook automatically saves your live broadcasts after they end – they’ll remain on your Timeline and in your Videos section. That’s where you’ll go to make edits.

First, make sure you add a title and description.

A title and description will make it easier for users to find your video in search, so be detailed and think in terms of the words and phrases people interested in your video’s subject might use when searching.

(The description is especially important, because it will appear alongside the video in your Timeline, and any time the video shows up in someone’s News Feed. It works retroactively, too – if you edit your description, it will change even in existing updates.)

You also have the option to add captions – and you should take advantage of it.

Depending on the length of your video, this might seem like a daunting task, but consider this: 85% of all Facebook video is watched on mute. If your video doesn’t offer captions, it’s significantly less likely to reach its full potential – or even to be watched at all.

Share, share again

Going live on Facebook can sound a little intimidating at first – especially because it seems like such a high-risk, low-reward sort of thing.

What if nobody watches, and I’m broadcasting live with no audience? Isn’t that embarrassing? Isn’t it a waste of time?

That’s a fair concern! After all, why put a ton of effort into something that you can’t guarantee will find an audience right then and there?

But here’s the dirty little secret about Facebook Live:

The majority of your viewers will be people who DON’T watch while you’re actually live.

Because really, what are the odds that that many people will be on Facebook, see your broadcast, want to watch, and actually be able to watch between the time you start and the time you finish?

(They’ve got lives, you know.)

Even the most popular live broadcasts tend to find their audiences after they end – and not by a small margin, either!

So don’t stress about the “live” part – and make sure that you’re doing as much to promote your video after the broadcast ends as you did before it started.

Your live video has an embed code – don’t be afraid to use it!

Don’t take for granted that your blog’s readers already follow you on Facebook – or that they see everything you post there.

Adding an embed of your video to a blog post can help it score more a lot more views, and can also direct readers to your Facebook Page, too.

You can also direct people to your video by including it in a newsletter or an email blast (because if email isn’t part of your overall marketing strategy, you’re missing a huge opportunity to get more eyes on your work).

Side tip: try using a tool like GIPHY Capture to turn the best moments of your broadcast into shareable images!

Want even MORE mileage out of your broadcast? Bust out your digital scalpel and start slicing and dicing.

This is perfect for longer videos, or ones that had a few key moments of especially shareworthy brilliance.

Facebook allows you to download your videos, and they come in a handy-dandy MP4 format that’s easy to edit, even if you’re a beginner. (You can do it right in Quicktime.)

Think of your original live broadcast as the raw materials you can use to create more and more content. Chop up a video into shorter segments, then upload those as their own videos – not just on Facebook, but on networks like Twitter and YouTube, too!

Study your tape

If you’re the type to cringe when listening to your own outgoing voicemail message, this is going to be painful.

(It’s okay. We’re here for you.)

You’ve gotta watch your own broadcast after it ends.

Because while studying your metrics is ridiculously useful (more on that here), you’ve also gotta look at what’s actually on the screen, and find places you can improve there.

How’s your camerawork? Your lighting? Do you need a tripod, or a microphone? Does it look or sound unpracticed? Does it feel too long, too short, or just right?

Approach your video from a viewer’s perspective – you can even solicit opinions from people you trust.

Learning from your mistakes (and from your successes!) is how you make sure that every broadcast is better than the last – and while it isn’t always fun studying your own work, it’ll pay off in both results and confidence.

What have you learned from YOUR live broadcasts?

A live broadcast is still plenty useful after it ends – so what have you learned about your own?

Do you score a lot more views after the fact?

Have you experimented with different lengths, or with editing your old broadcasts?

If you haven’t tried going live, why not?

Let us know what you think in the comments below!

What You Should Do As Soon As Your Facebook Live Broadcast Ends
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What You Should Do As Soon As Your Facebook Live Broadcast Ends
Want more mileage out of your live broadcasts? Here's what you can do once they're over to help them reach their full potential.
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  • This is great! Love using Facebook live to engage our coaching students.

  • Michelle

    Wow thank you so much! I would love to know more about the captions feature, do I have to actually type in the content of the whole video? Or does it happen automatically? I tried it for one video already and nothing came up.

    Thanks for a whole lot of info as I post FBLive weekly!
    Michelle @myempoweredbliss.com

  • Amy M Jones

    I do Facebook Live chats 3x a week and would love to be able to get more mileage from them using Edgar (I currently caption everything, use Titles, descriptions, CTAs back to my blog or Typeforms, embedding and repurposing to YouTube and Soundcloud using a rad tool called Repurpose.io). What I noticed is that when I use the actual video URL (example: https://www.facebook.com/mapyourprogress/videos/1321395994621356/) in a post uploaded to Edgar, it doesn’t quite deliver the user experience I’d like. When the post is scheduled and posted on my page, particularly in the mobile view, a user clicks on it and doesn’t get a great live experience. It takes them out of the timeline. Not sure if this is something that you have any control over (heyyyyy Facebook), but it’s stopped me from uploading the FB video URLs to Edgar. I’ve been repurposing my FBL videos to YouTube and using those links in Edgar. Which is too bad, because it makes it that much harder to direct people back to the FBL video that has all the views and comments. Wish there were a better solution to send people back to the original FBL vid. If there’s something I’m missing, I’d LOVE to know!

    • Tom VanBuren

      Sounds like you’re really raising the bar with your live chats!

      As for the way that linking to a video works, that’s a Facebook thing – and it isn’t specific to video, but that’s certainly one of the times when it’s most conspicuous. Whenever you link to a particular update in the Timeline, whether it’s a video post, a status update, or someone’s message that they wrote on your wall, that update is going to open outside the Timeline for anyone who clicks on it.

      Your YouTube workaround is a good call – and probably would be no matter what, because it really opens up the possibilities for new people to discover you! In the meantime, it’s always possible that Facebook will rework things so that linking to a video (or other type of update) will make it open in someone’s Timeline rather than outside of it – but who knows!

      • Amy M Jones

        Thanks, Tom–fingers crossed that FB provides a more native experience in the rewatch, but for now, I’m still plugging away with my YT workaround. I’ve also started using Rev.com for transcription, which is making my life easier. It’s a bit more of an investment financially, but well worth the time I save. Cheers!

        • Tom VanBuren

          Thanks for the rec!

    • jess

      Wish I understood quite what you’re saying, I’m certain it would be useful info if I did 🙂

      • Amy M Jones

        Jess, my good friend Molly is my go-to Facebook Live expert. She’s also one of the most generous and helpful people I know; you can check out her site, with some free gifts and join her Facebook Group: http://www.thepreparedperformer.com/

  • This is awesome thanks for the words of wisdom!!

    • Tom VanBuren

      Thanks so much – really glad you liked this, Julie!

  • jess

    Thank you, very helpful, though still need to psyche myself up to risk a live video, the recorded ones were traumatic enough to watch back even after editing them!

    • Tom VanBuren

      Ha! Well remember, one of the best ways to make them less scary is to just do them – and your harshest critic is always going to be yourself!

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