We’ve been sharing everything you need to know about using Pinterest for business for a while now. Pinterest isn’t your normal social media platform. It’s a visual discovery app and is the perfect place to get more traffic to your website. So let’s talk about how to get traffic from Pinterest to your blog.
Pinterest is one of the best platforms for driving consistent traffic to your blog, especially if you have an evergreen content strategy. Pinterest is not just another social media platform. It acts more like a search engine, which means people on Pinterest are actively looking for content and you’re missing out on potential website traffic, followers and customers by not putting your content on Pinterest. There are over 2 billion searches on Pinterest every month. That is a lot of opportunities for your Pins to show up in a search and drive traffic back to your website! So how can you get a piece of that Pinterest pie?
(Just getting started on Pinterest? Check out this post for the Beginner’s Guide to Pinterest)
How to get traffic from Pinterest in 6 simple steps
1. Create a Pinterest Board for your blog posts and different Pins for your each of your posts
Eye-catching Pins with memorable captions are sitting at the top of the list of important Pinterest factors. To make it easy to share blog posts, create a blog board where you can Pin all of your blog posts.
You might already know that here at MeetEdgar, we highly recommend sharing content more than once on your social media. If you want to drive traffic with Pinterest follow the same rules: we recommend creating 3-5 different Pins for each blog post. That means creating:
- 3-5 different images
- 3-5 different descriptions
- 3-5 different titles
You don’t want to Pin the same Pin over and over because Pinterest will flag you as spam but you can mix up images with different descriptions and titles to create multiple Pins for the same link that are not repetitive. Edgar has a built-in variation tool that allows you to easily create multiple Pins and schedule them at the perfect time.
2. Use Keywords
Since Pinterest operates as a search engine, keywords need to play a major role in your strategy. Try to include keywords in both your Pin titles and captions and we recommend using a mix of long-tail and broad keywords.
Long-tail keywords are more niche and specific than broad keywords. A broad keyword would be “social media” and a long-tail keyword would be “social media post ideas.” Broad keywords usually have a larger reach while long-tail keywords attract a more targeted audience since they’re searching for something more specific.
You can find long-tail keywords using the Pinterest search tool. If you type in a broad search term, Pinterest will provide you with long-tail keyword ideas in both the search bar and on the search results page for the broad keyword. Don’t forget to always write for people before search tools. If you just write a bunch of keywords, Pinterest might flag your Pin as spam!
(Pssst! We have a Pinterest SEO Checklist inside of our Pinterest Starter Pack! Download it for free 👉 here)
3. Pin Consistently
The number one rule for how to use Pinterest for your blog is to Pin every day and aim for consistency. There’s no magic number to how many Pins you should Pin a day but Pinterest is clear that consistency matters more than the quantity.
According to Pinterest’s Best Practices, you should focus on adding “new Pins over time rather than uploading a bunch at once. This helps you reach a wider audience.”
It’s also important to Pin other people’s Pins and not just your own content. You want your Pinterest boards to be valuable to your audience and provide them with all the strategies and tools they need to succeed in your niche. By curating content and saving other people’s Pins, you’re providing a more valuable experience for your followers.
And luckily you don’t have to spend every second of your days creating Pins for Pinterest. Enter Edgar! He now works with Pinterest so you can use Edgar to automate your Pinterest strategy. In Edgar, you can set your Pinterest schedule so that you are saving Pins every single day and are able to maintain that consistency.
4. Use Group Boards
A group board is just like a regular board but it allows the board creator to invite other collaborators to Pin onto that board and they are a fantastic way to get more traffic from Pinterest.
The power of group boards has wavered over the last few years. In 2018, Pinterest announced that they were going to reduce the importance of group boards. This made some Pinners believe there’s no point in spending any time on group boards.
But fear, not group boards can still help you reach new Pinners. You just have to find the right boards. So you might have to do some digging to find the right group boards. Use Pinterest’s search tool, set it to search for “boards” and type in a long-tail keyword to get your search started. You’ll know you’ve found a group board because they’ll be a circle icon with profile photos of group collaborators in the lower-left corner of the board cover.
Remember, whether or not you are accepted as a contributor, keep engaging with the board. Follow it, save Pins, and follow other collaborators. Even if you don’t get accepted as a contributor, you can still use the board as a place to find great content and connect with new accounts.
5. Add the “Pin It” Widget to Your Site
This step is low-hanging fruit but don’t skip it! Pinterest has a handy widget builder that allows you to build widgets to add to your website so website visitors can see your boards, follow your account or Pin images directly from your blog onto their Pinterest page. If you write a super valuable blog post that people will want to refer back to or keep handy, then you want to make it really easy for them to do so! And since you’re probably putting 100% into every last one of your blog posts so they are going to be worth saving for future reference. Remember the more people Pinning your Pins increases the chances you’ll get more traffic from Pinterest.
6. Be Patient
Finally, the last thing you need to always keep in mind about how to use Pinterest to drive traffic to your blog is to BE PATIENT! Things rarely happen overnight so you might not see instant traffic. But you need to keep saving and creating Pins and using Pinterest analytics to measure what’s working and what’s not.
Pinterest’s built-in analytics will show you everything you need to know to master your Pinterest strategy, including which of your Pins are driving the most traffic, engagement, and saves, what days you see the most impressions, saves or engagements and much, more.
Start scheduling your Pins
Did you know Edgar is an official Pinterest Marketing Partner which means you can unlock the power of Pinterest with MeetEdgar!
Pin this for future reference 👇