But social media can feel like a distraction from “real work.” The truth is that social media has never been more important to businesses – especially small businesses.
According to a recent survey from Manta, social media is actually the single most popular tactic on which small businesses spend their money.
In the same survey of marketing tactics, 51% of small business owners said they most rely on social media to grow their business – more than email marketing, display ads, and direct mail, and PR combined.
The reason why social media is so popular for small business owners is simple: Social media levels the playing field. It gives everyone a chance to get noticed on a global scale and to compete with the “big guys” for thought leadership. After all, going viral has little to do with your earnings and a lot to do with your message.
In other words: spending time on social media is totally worth it.
So! What’s the state of your social media?
One of the biggest reasons people give for not being more engaged on social media is that they feel like they can’t find interesting things to talk about.
“What do I share?”
“Who cares what I’m eating?”
“Who wants to hear my opinions?”
“Who honestly can’t believe it’s not butter?”
These are all good questions! And you definitely don’t want to churn out lackluster content – nor pushy, sales-y stuff that just sounds spammy. You want your social media posts to be interesting, helpful, real, and (importantly) shareable.
If you’re struggling to find the best topics to talk about, try these 10 share-worthy thought starters.
What to Say on Social Media:
10 Talk-Worthy Topics
1. Things you treasure. It doesn’t matter how big or small your business is, people love “insider” warm-fuzzies. Posting about what makes you smile introduces you (as a real live human being) to your brand or business.
So, what makes you smile? What keeps you going after a long day? Whether it’s spiritual and personal growth stuff, yummy foods that you make (or eat!), or funny things your kids say – chances are things that lift your spirits will lift the spirits of your fans, too!
2. Things that inspire you. Even a brand or a company can be inspirational – but, as with Topic #1 – it starts with you.
Where do you go to affirm your inner greatness? What sparks your creativity and pushes you (or your business) to innovate? Do you look to art? Music? A favorite author? Leaders in your space? Post about where you go to get motivated to make things happen!
3. Favorite tools you use to make your life easier. You know what everyone appreciates? Literally anything that makes ANY TASK THAT EVERYONE DOES BUT NOBODY REALLY LIKES TO DO easier. (Edgar was founded by an entrepreneur as a better way to save time on social media – making life easier is literally why we exist.)
So what are you using that make your every day extra nice? Astronaut pen? An ergonomic chair?
4. Bragging rights. This sort of ties back to Topic #2 – providing inspiration to your fans. But it’s you doing the inspiring yourself!
This can feel really uncomfortable at first, but the internet is a big place, and being modest is not a sustainable marketing strategy. So share your accomplishments! It shows your customers that youkinda rock and it shows your fans how to rock.
Did you help a client face her fear of asking for a raise? Tell people! Is your schedule booked for the next two months? Brag about it!
5. Other peoples’ stuff. That old saying about not reinventing the wheel? It’s basically social media’s unofficial motto. If someone you follow posts an amazing article or provides unique value to you – through insights, analysis, or just plain amazing products – share that goodness with your fans!
What newsletters do you always read? What blogs do you subscribe to? What events or products are your peers producing? What website offers great content for your community or industry?
6. You couldn’t stop laughing because… Everyone needs a good laugh pretty much every single day. Laughter is kind of amazing, because it’s one of those universal things that takes you out of your head and plants you firmly in the present. It lends perspective, it breaks up the day, and when it’s “contagious,” laughter really is the best medicine.
Funny stuff – that’s not at the expense of others, of course – is almost always a worthwhile share on social media. Search on YouTube for a funny video, or find a photo or GIF that cracks you up. Here’s a great example:
7. Ask questions. Get curious about your community and your industry! It doesn’t have to be about your work – focus on getting to know who you are connected with on your social media profiles.
What are their thoughts about current affairs? What are they doing this weekend? How do they manage family and work life? What books are on their nightstands or e-readers?
As an added bonus, asking questions can inspire many interesting topics to talk about in future posts!
8. Witty musings. You know those strange and lovely things that happen to us in life? Like that time that guy took up three seats on the train for his phone, briefcase, and shoes so unashamedly that you weren’t even mad. Or that time a butterfly landed perfectly on your window the moment you were thinking about something special. Or that morning the barista drew Cookie Monster’s face in your latte.
Moments like these show your human side, and give others a chance to connect with you through a common trait: being human.
9. Places or products you love. Where did you get your hair cut? What is your favorite “I’m not cooking tonight” restaurant? Did your insurance agent go above and beyond? Did your cell phone company correct an error they made? (Wait… does this actually happen?)
Sharing your interactions with other businesses is a simple and lovely way to build community and create fans from whole new audiences.
10. Promote your stuff! You don’t always have to search too far for cool things to talk about because you are doing very cool things in your business! Earning a profit from your business is important, so don’t be afraid to share your goods too!
Revive those old blog posts from last year, and share ’em again and again for new people to discover. Take quotes from your book. Tell people about your next event, or that you’re open for one more coaching client, or you’re speaking on a podcast as an expert in your field.
Share about the services you offer – but in balance with the other nine items on this list. The point is to nurture a connection with like-hearted people who will love following you and your business – all because of you!
It’s been a little while since we first published this post, and we’ve added a couple of new ideas to our list! Here are two more talk-worthy topics we’ve been having fun with lately:
11. Local or industry related events. What’s going on that your audience will be interested in? If you are a local business or brick and mortar business, sharing relevant upcoming events in your area such as parades, parties or fundraisers can be very valuable to your audience. Likewise, if you are a B2B business, then industry related events like conferences, tradeshows or trainings could be a topic that really engages your audience.
13. Pop culture or current events. Sometimes the best topics to talk about are the topics that everyone else is talking about. What’s happening in the world that everyone is talking about and can you apply it to your business? Maybe it’s a sporting event or an awards show but keep an eye on trending topics. Just be careful that you only hop on board it’s an event that relates to your business or your audience!