Whether you’re an influencer, e-commerce shop, or small business, social media can help you build brand awareness and generate leads. In particular, Instagram is an excellent platform for visually appealing brands and products.
Therefore, Instagram launched business accounts that include advanced features designed to help you understand your customers and bring people to your website.
So, what’s the difference between a personal account and an Instagram business account?
Keep reading to learn:
- How Instagram business accounts are different from personal accounts
- What benefits you get with an Instagram business account
- How to create an Instagram business account
Instagram Accounts: Personal vs. Business
Compared to personal accounts, business accounts come with two main advantages — lead generation tools and audience insights.
If you’re using Instagram primarily to find inspiration and connect with friends and family, you only need a personal profile.
A basic account lets you post content and view other Instagram profiles. Furthermore, you can set a personal Instagram profile to be a private account, which means only your followers can see your content.
On the other hand, business profiles are public profiles that anyone on Instagram can see.
Advantages of an Instagram Business Account
If you’re using Instagram as part of a marketing strategy, then an Instagram business profile also offers premium features to help you grow.
Here are some of the key features that separate business accounts from personal accounts on Instagram.
Analytics tools are an essential part of any digital marketing strategy. If you want to improve your performance on Instagram, you need to be able to measure it.
In addition to contact information, Instagram Insights is one of the main perks of having a business account.
Instagram business accounts provide analytics about your posts’ performance and audience. You can view your insights right on the Instagram app (desktop or mobile).
Instagram analytics include metrics such as:
- Reach and impressions
- Content interactions
- Total followers
- Audience demographic information
Ability To Boost Posts
If you want more engagement with your content, you can boost business posts to increase your reach.
When you boost your post with Instagram ads, you can select a target audience and set a budget.
Instagram then promotes your post and includes the results of your ad spend in your Insights tab.
With a business account, you can add your contact information to your Instagram profile. Current and potential customers can visit your profile and use this button to reach you.
When you create your profile, there’s a “Public Business Information” section that allows you to include a phone number or email address. If you have a brick-and-mortar store, you can even include your business’s physical address.
Instagram also offers online shops and shoppable posts, perfect for e-commerce websites and retailers.
Instagram users with business accounts can activate the Shop tab on their profile and leverage Instagram as a mobile storefront. They can also create shoppable Instagram posts for users to buy products or even save them for later.
Who Needs an Instagram Business Account
Anyone using an Instagram marketing strategy should consider a business account, even if you’re only trying to improve your organic reach.
In particular, retailers and service providers will benefit from upgrading to a business profile.
Influencers, freelancers, and artists might consider using a Creator account, depending on their needs.
Instagram Business Account vs. Instagram Creator Account
In addition to personal and business accounts, Instagram has one more profile type — creator. The creator profile falls somewhere between the personal account and the Instagram business profile.
Here are the primary benefits of a creator profile:
- Audience insights (past seven days only)
- Streamlined inbox (separate personal from general)
- Optional contact information button
Business accounts offer more analytics, but the creator account has more flexible profile options.
You can set up a creator profile to include a contact button and creator type, or you can remove this information, so your profile looks like a personal account.
The added flexibility makes the creator account attractive to some influencers and public figures.
If you’re already using Instagram as part of a monetization strategy, you should use a business profile. However, if you want audience insights without the business contact options, use a creator profile.
How To Create an Instagram Business Account
If you already have an Instagram account and want to change it to a business profile, it’s free and easy.
Follow these steps to set up your business account.
- Log in to the Instagram app
- Select the Main Menu in the top right corner of your profile
- Tap Settings
- Select Account
- Tap Switch to Professional Account
- Select Business
- (Optional) Connect to your Facebook Business Page
- Enter the contact information for your business
- Tap Done
Tips for Creating an Amazing Instagram Business Profile
Changing your account type to a business profile is simple. But creating a compelling business profile requires thought and effort.
Don’t Ignore Your Bio
Your Instagram bio tells users who you are and what your business has to offer. Think about your target audience when crafting your bio. It should be:
- Written in the style and tone of your brand
Use a High-Quality Profile Image
Like your bio, your profile should represent your brand. Most businesses use their logo or some variation of it. Remember, profile images are small on Instagram. Choose a high-resolution image that allows you to zoom in on your logo without getting blurry.
Create a Style Guide for Your Brand
The best business accounts have a coherent look and feel to the entire profile. Create a style guide for your account so your brand shines through at first glance.
Your brand’s style guide should include:
- A color palette
- Rules for fonts
- Post templates
You’ll get the most out of your Instagram Insights if you post consistently. Choose a cadence that works for your team and stick to it. If you’re genuinely trying to grow your Instagram presence, we recommend finding a social media scheduling tool to help manage your content calendar.
Final Thoughts: How To Choose the Best Instagram Profile Type for You
With three profile types, Instagram has flexible options for every kind of user. Choosing the right account depends primarily on your Instagram goals.
Instagram business profiles maximize growth potential for businesses, retailers, and service providers. With premium features, you can turn Instagram into a powerhouse marketing channel.
To learn more about social media management software that empowers your digital marketing strategy, explore MeetEdgar’s features today.