Whether you’re an influencer, e-commerce shop, or small business, social media can help you build brand awareness and generate leads. In particular, Instagram is an excellent platform for visually appealing brands and products.
Instagram business accounts were launched for this reason. An Instagram business account includes advanced features designed to help you understand your customers and bring people to your website.
So, what’s the difference between an Instagram business account vs personal account?
Keep reading to learn:
- The difference between an Instagram business and personal account
- The main Instagram business account features
- How to set up an Instagram business account
What is a Professional Account on Instagram?
An instagram account for business enables brands to track their engagement and interactions. Instagram business profiles offer more analytical tools than a personal account. These tools can help you better understand your customer and improve your business’ reach.
Instagram Business Account vs Personal Account
Compared to personal accounts, business accounts come with two main advantages — lead generation tools and audience insights.
If you’re using Instagram primarily to find inspiration and connect with friends and family, you only need a personal profile.
A basic account lets you post content and view other Instagram profiles. Furthermore, you can set a personal Instagram profile to be a private account, which means only your followers can see your content.
On the other hand, an Instagram business profile is public and anyone on Instagram can see it. This is great news when it comes to reaching new audiences and expanding your brand’s exposure.
Advantages of a Professional Instagram Account
If you’re using Instagram as part of a marketing strategy, then an Instagram business page also offers premium features to help your business grow.
Here are some of the key features that separate an Instagram personal vs business account.
1. Instagram Insights
Analytics tools are an essential part of any digital marketing strategy. If you want to improve your performance on Instagram, you need to be able to measure it.
In addition to contact information, Instagram Insights is one of the main perks of having a business account.
Instagram business accounts provide analytics about your posts’ performance and audience. You can view your insights right on the Instagram app (desktop or mobile).
Instagram analytics include metrics such as:
- Reach and impressions
- Content interactions
- Total followers
- Audience demographic information
2. Ability To Boost Posts
If you want more engagement with your content, you can boost business posts to increase your reach.
When you boost your post with Instagram ads, you can select a target audience and set a budget.
Instagram then promotes your post and includes the results of your ad spend in your Insights tab.
3. Contact Button and Quick Reply
With an Instagram proffesional account, you can add your contact information to your Instagram profile. Current and potential customers can visit your profile and use this button to reach you.
When you create your ig business account, there’s a “Public Business Information” section that allows you to include a phone number or email address. If you have a brick-and-mortar store, you can even include your business’s physical address.
If you don’t have the time to answer every single DM, creating a business Instagram gives you the convenient option of setting up quick replies. These are pre-written replies to common questions that you can send to customers. In your account settings, you should see an option for ‘Quick Replies.’
Your business account also gives you the option to categorize your inbox, which is great for keeping track of your most important leads. You can filter messages between different tabs.
4. Instagram Shopping
Instagram also offers online shops and shoppable posts, perfect for e-commerce websites and retailers.
Instagram users with business accounts can activate the Shop tab on their profile and leverage Instagram as a mobile storefront. They can also create shoppable Instagram posts for users to buy products or even save them for later.
5. Auto-Publish Content
One of the other benefits of Instagram business vs personal is that you can schedule content to auto-publish. With a business profile, you can
schedule your posts using Meet Edgar, and they will automatically post at the time you want them to. You just need to connect your Facebook account to get this up and running.
If you are posting for a personal profile, you need to post your content manually. You can schedule it in advance, and the Meet Edgar app will send you a push notification to remind you when it’s time to post.
6. Swipe Up Links On Instagram Stories
Another perk of the business ig account is that you can include links in your Instagram stories. Great news if you want to include visiting your website as your call to action. You need more than 10k followers for this feature to be activated.
Who Needs a Business Instagram Account?
Anyone using an Instagram marketing strategy should consider a business account, even if you’re only trying to improve your organic reach.
In particular, retailers and service providers will benefit from creating an Instagram business account.
Influencers, freelancers, and artists might consider using a Creator account, depending on their needs. Wait, what? There are more types of Instagram accounts?
Instagram Business Account vs. Instagram Creator Account
In addition to personal and business accounts, Instagram has one more profile type — creator. The creator profile falls somewhere between the personal account and the Instagram business profile.
The primary benefits of a creator profile are:
- Audience insights (past seven days only)
- Streamlined inbox (separate personal from general)
- Optional contact information button
Business accounts offer more analytics, but the creator account has more flexible profile options.
You can set up a creator profile to include a contact button and creator type, or you can remove this information so your profile looks like a personal account.
The added flexibility makes the creator account attractive to some influencers and public figures.
If you’re already using Instagram as part of a monetization strategy, you should use a business profile. However, if you want audience insights without the business contact options, use a creator profile.
How To Create an Instagram Business Account
Want to know how to switch to business account on Instagram? If you already have an Instagram account and want to change it to a business profile, it’s free and easy.
Follow these steps to set up your business account.
- Log in to the Instagram app
- Select the Main Menu in the top right corner of your profile
- Tap Settings
- Select Account
- Tap Switch to Professional Account
- Select Business
- (Optional) Connect to your Facebook Business Page
- Enter the contact information for your business
- Tap Done
But how to change Instagram to business account on desktop? Don’t worry; it’s the same process as above. Just bear in mind that Instagram is a mobile app, so the desktop experience may not be as smooth.
You may be wondering how to get rid of a business account on Instagram. If you decide the business account isn’t working for you and you preferred a personal account, you can always switch back. How to switch to personal account on Instagram? Follow the same process as above except when you click ‘switch account type’ choose ‘personal account.’
There is also an option to delete your account permanently, should you prefer.
Tips for Creating an Amazing Instagram Business Profile
Changing your account type to a business profile is simple. But creating a compelling business profile requires thought and effort.
Don’t Ignore Your Bio
Your Instagram bio tells users who you are and what your business has to offer. Think about your target audience when crafting your bio. It should be:
- Written in the style and tone of your brand
Use a High-Quality Profile Image
Like your bio, your profile should represent your brand. Most businesses use their logo or some variation of it. Remember, profile images are small on Instagram. Choose a high-resolution image that allows you to zoom in on your logo without getting blurry.
Create a Style Guide for Your Brand
The best business accounts have a coherent look and feel to the entire profile. Create a style guide for your account so your brand shines through at first glance.
Your brand’s style guide should include:
- A color palette
- Rules for fonts
- Post templates
You’ll get the most out of your Instagram Insights if you post consistently. Choose a cadence that works for your team and stick to it. If you’re genuinely trying to grow your Instagram presence, we recommend finding a social media scheduling tool to help manage your content calendar.
Final Thoughts: How To Choose the Best Instagram Profile Type for You
With three profile types, Instagram has flexible options for every kind of user. Choosing the right account depends primarily on your Instagram goals.
Instagram business profiles maximize growth potential for businesses, retailers, and service providers. With premium features, you can turn Instagram into a powerhouse marketing channel.
To learn more about social media management software that empowers your digital marketing strategy, explore MeetEdgar’s features today.