What are KPIs?

Key Performance Indicators (KPIs) are measurable metrics that help track the success of your business or marketing efforts. They tell you how well you're doing in relation to your goals.

For example, if your goal is to increase brand awareness, your KPIs might include impressions, reach, or follower growth. If you want more sales, you’ll track clicks, conversions, or ROI.

Common Social Media KPIs

Effective social media strategies typically track several categories of KPIs:

Awareness KPIs:

Reach
Impressions
Follower growth rate
Share of voice (compared to competitors)

Engagement KPIs:

‍Engagement rate (likes, comments, shares relative to reach)
Average engagement per post
Amplification rate (shares/retweets per post)
Comment sentiment analysis

Conversion KPIs:

‍Click-through rate
Conversion rate from social traffic
Cost per acquisition from social campaigns
Social commerce revenue

Community KPIs:

Response rate and time
User-generated content volume
Community growth
Customer satisfaction scores

Why KPIs Matter

Without KPIs, it’s hard to know if your strategy is working. KPIs turn vague goals like “do better on Instagram” into concrete, trackable benchmarks. Whether you're a solo creator or running a business, tracking the right KPIs helps you make informed decisions and grow strategically.