Ten Social Media Tips in Ten Minutes

If you're short on time but big on goals, this one's for you. We know your day is packed: creating content, building your brand, engaging with your audience. That’s why we put together this rapid-fire list of ten actionable tips you can implement today.

Originally delivered as part of our MeetEdgar Live Webinars series, this guide is a quick-hit version of our best time-saving strategies.

Want to watch the original session instead? Here’s the video:‍

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1. Build Trust First

Social media is an amazing space to build trust through authenticity. It's where you can let your personality shine and connect human-to-human, not just brand-to-follower.

Think about one personal thing you can share today. Maybe it's a lesson learned early on, or a little peek into your life like how you spent a day away from the screen. These stories help people relate to you, and when people relate, they remember. Even if someone isn’t ready to buy now, they might tell a friend about you later because they trust what you represent.

2. Categorize Your Updates

Organizing your content by category helps you repurpose it without overwhelming your feed. One blog post can turn into multiple updates (a direct link, a quote, a tip, a question) spread out over time.

This structure gives your audience variety. Instead of seeing five similar posts in a row, they’ll see something fresh: maybe a blog, then a quote, then a video. Custom categories also help you balance educational, fun, and promotional content without burning out on ideas.

3. Stick to a Posting Schedule

You’ve heard it before: If you fail to plan, you plan to fail. And that’s especially true with social media.

Avoid treating it as a “when there’s time” task. Use analytics from platforms like Facebook and Twitter to post when your audience is most active, not just when you’re available. Tools can help you schedule and batch updates in advance—giving you space to focus on everything else you’ve got going on.

4. Make It Personal

In a crowded feed, personalization stands out. Go beyond just sharing content—engage. Ask questions. Thank people for sharing your content. Respond to comments. Build in moments where you’re actually showing up for your followers.

Create brand guidelines that reflect your tone and personality so your team (or VA) can confidently engage in your voice. That one-on-one interaction is what builds long-term relationships.

5. Collaborate With Influencers

You don’t need millions of followers to use influencer marketing. Tap into voices within your community and industry who already have trust. Collaborate on blog posts, cross-promotions, or guest appearances.

It’s not about the hard sell, it’s about building relationships and reaching new audiences through shared value.

6. Use Live and Visual Content

Video is one of the most powerful ways to connect, especially when it’s authentic and personal. Whether it’s live streaming or quick how-tos, let people see the face behind the brand.

Visual content increases engagement—and live video adds even more authenticity. Just remember: 70% of videos are watched on mute, so add captions to make them accessible and impactful.

7. Get Your Team Involved

Your team is part of your brand’s voice. Empower them to contribute to content creation, share updates, or appear in videos or blog posts. When they feel ownership, they’re more likely to share content, and you’ll tap into a broader audience in the process.

Highlight different perspectives: customer support, product, marketing. All have something valuable to say and unique audiences to reach.

8. Listen and Adjust

Pay attention to what your followers are engaging with. Every post you share should offer something meaningful education, entertainment, or inspiration. But how do you know what’s working? Listen.

Pay attention to link clicks, comments, and shares. Use shorteners like Bitly, Rebrandly, or ed.gr to track performance. Look at what people respond to and double down on that.

9. Curate and Add Value

Not all content has to be your own. Share trending articles or industry updates with a bit of your commentary. That added voice is what makes it valuable. It also positions you as someone engaged and active in your space, even if you’re still building up your own library of content.

10. Ask, Don’t Sell

Social media is about connection. People don’t log on to be sold to, they come to be entertained, informed, inspired. Social media isn’t the place for aggressive sales pitches. Instead, frame your promotions as invitations. Ask questions like, “What would help you right now?” and understand how you ca help your audience. Give them a way to self-select into your product or service based on their needs.

Let your content do the heavy lifting! When the value is clear, the right people will convert.

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