10 Tips Series: 10 Social Media Tips for Success

Social media is a dynamic and ever-changing landscape, and staying ahead requires strategy, experimentation, and a customer-focused mindset. These 10 social media tips for 2019 will help you build authentic connections, boost engagement, and create a thriving presence for your brand. Let’s dive in!

If you'd like to watch our webinar, it was originally created for 2019, but all 10 tips are still relevant and highly useful today. Check it out here:

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1. Be More Social, Less Media

Authenticity is the key to building connections. People buy from people, not businesses. Share your personality through platforms like Instagram Stories or live chats, just like MeetEdgar’s founder, Laura, who uses “founder chats” to interact with the community.

Pro Tip: Ask your audience for questions or feedback before going live. Use this input to create authentic, relatable content that resonates with your audience and builds brand affinity.

2. More Listening, Less Broadcasting

Stop shouting into the void—social media is about two-way communication. Take the time to:

• Engage with followers by replying to comments and messages.
• Use tools like Google Alerts to monitor your brand mentions and industry trends.
• Create opportunities for interaction, such as hashtags or contests, like Red Lighter’s #momsdayoff campaign.

Listening to your audience shows you value their input and helps you create content that truly resonates.

3. More Video, Less Text

Video content is king in 2019. Whether it’s live streams or pre-recorded videos, they consistently outperform text-based posts in engagement.

Tips for Video Success:

• Use live videos to share exclusive content or behind-the-scenes looks.
• Promote live events in advance to boost attendance.
• Brainstorm multiple headlines for each video to find the most engaging option.

4. More New Experiences, Less Status Quo

The social media landscape is always changing, and staying stagnant isn’t an option. Experiment with:

• Emerging platforms like Pinterest or Instagram.
• A/B testing headlines, visuals, and formats to see what resonates best.
• New features and trends to keep your content fresh.

5. More Content Creation, Less Analytics Overload

While analytics are important, don’t let them consume all your time. Instead:

• Set aside specific times to review data weekly, not daily.
• Focus on actionable insights that drive results.
• Spend more time creating valuable content for your audience.

6. More Education and Emotion, Less Selling

Sales will naturally follow if you focus on adding value to your audience’s lives. Use your posts to:

• Teach followers how to use your product or service.
• Share nostalgic or emotional stories to spark engagement.
• Celebrate milestones or give your audience a “high five” for their hard work.

7. More Values, Less Guessing

Align every piece of content with your brand’s core values. Consistency builds trust and helps your followers connect with your mission.

Example: Lululemon used the hashtag #worth100 for International Women’s Day to promote their values of empowerment and equality.

8. More Customer Heroes, Less Product Heroes

Make your customers the stars of your stories. Highlight how your product helps them overcome challenges and achieve success.

Pro Tip: Encourage user-generated content by asking customers to share their success stories. Repost and celebrate their wins to build community and trust.

9. More Answers, Less Questions

Use social listening tools and feedback from customer service to identify frequently asked questions. Answer these in creative ways through your social media posts.

Bonus Tip: Host regular Q&A sessions on Instagram Stories or Facebook Live to directly address your audience’s concerns.

10. More Traffic, Less Work

Work smarter, not harder. Systemize your social media strategy with tools like MeetEdgar to:

• Schedule posts efficiently.
• Maintain a variety of content types.
• Focus on traffic-driving strategies.

Challenge: Create a clear social media plan for next year and stick to it.

Social media is a powerful tool for building connections and growing your business. By focusing on authenticity, engagement, and value, you’ll set yourself up for success for the future.

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