LinkedIn Image and Video Size Guide 2026: Posts, Profiles, Pages, Ads & Videos

LinkedIn is one of the most important platforms for professional branding, B2B marketing, thought leadership, and lead generation. But even the best LinkedIn post can lose impact if the image is blurry, awkwardly cropped, or hard to read on mobile.

That’s why this LinkedIn image size guide covers the recommended 2026 dimensions for profile images, banners, Company Pages, posts, carousels, articles, videos, and LinkedIn ads. Use it as a quick reference before publishing your next post, designing a new banner, or building a full LinkedIn content calendar.

LinkedIn Image Size Guide 2026: Quick Reference

Using the right LinkedIn image sizes in 2026 is essential if you want your profile, company page, posts, and ads to look sharp across desktop and mobile. A poorly sized image can appear blurry, cropped, stretched, or unprofessional, which can hurt first impressions and reduce engagement.

Below is the updated LinkedIn image size guide for 2026, covering personal profiles, company pages, organic posts, carousels, and paid ads.

Why Does LinkedIn Post Size Matter?

LinkedIn post size matters because your creative is often the first thing people notice in the feed. A correctly sized image looks professional, loads clearly, and gives your content the best chance of being understood at a glance.

The right LinkedIn post size matters because it affects:

• How your image appears in the feed
• Whether your text is readable on mobile
• How your profile or company page looks to new visitors
• How much visual space your post takes up
• Whether your ads meet LinkedIn’s creative requirements
• How consistently your brand appears across formats

This matters even more if LinkedIn is part of your broader LinkedIn marketing strategy. The better your visuals look, the easier it is for your audience to recognize your content, stop scrolling, and engage.

Image dimensions are only one part of performance, though. Timing, consistency, and relevance matter too. Once your visuals are sized correctly, use MeetEdgar’s best time to post on LinkedIn guide to test when your audience is most active.

LinkedIn Profile Image Dimensions

Your personal LinkedIn profile has two major visual assets: your profile picture and your banner image. Together, they create the first visual impression people see when they visit your profile.

Profile picture

Recommended dimensions: 400 × 400 pixels
Aspect ratio: 1:1, square
Maximum file size: 8MB
Recommended file formats: JPG or PNG

Profile banner / cover image

Recommended dimensions: 1584 × 396 pixels
Aspect ratio: 4:1
Maximum file size: 8MB
Recommended file formats: JPG or PNG

LinkedIn Company Page Image Dimensions

LinkedIn Company Pages use similar image sizes from personal profiles. Your company logo and cover image should be designed specifically for your Page, not reused from your personal profile.

Company Page logo

Recommended dimensions: 400 × 400 pixels
Minimum dimensions: 268 × 268 pixels
Aspect ratio: 1:1, square
Maximum file size: 3MB
Recommended file formats: JPG or PNG

If your logo includes small text, consider using a simplified icon or brand mark instead. The goal is recognizability at a small size.

Company Page cover image / banner

Recommended dimensions: 4200 × 700 pixels
Aspect ratio: 6:1
Maximum file size: 3MB
Recommended file formats: JPG or PNG

LinkedIn Post Image Dimensions

LinkedIn post images can appear in several shapes depending on whether you upload an image directly, share a link, or create mobile-first content.

Square post

Recommended dimensions: 1080 × 1080 pixels
Aspect ratio: 1:1, square
Recommended file size: Keep under 5MB when possible
Recommended file formats: JPG or PNG

Portrait post

Recommended dimensions: 1080 × 1350 pixels
Aspect ratio: 4:5
Recommended file size: Keep under 5MB when possible
Recommended file formats: JPG or PNG

Landscape post

Recommended dimensions: 1200 × 627 pixels
Aspect ratio: 1.91:1
Recommended file size: Keep under 5MB when possible
Recommended file formats: JPG or PNG

Link preview image

Recommended dimensions: 1200 × 627 pixels
Aspect ratio: 1.91:1
Recommended file size: Keep under 5MB when possible
Recommended file formats: JPG or PNG

LinkedIn Carousel and Documents Post Dimensions

LinkedIn carousel posts are usually created as document posts. In practice, that means you design multiple pages, export them as a PDF, and upload the file to LinkedIn.

Square carousel PDF

Recommended dimensions: 1080 × 1080 pixels per slide
Aspect ratio: 1:1, square
Maximum file size: 100MB per document
Maximum page count: 300 pages
Recommended file format: PDF

Portrait carousel PDF

Recommended dimensions: 1080 × 1350 pixels per slide
Aspect ratio: 4:5
Maximum file size: 100MB per document
Maximum page count: 300 pages
Recommended file format: PDF

LinkedIn Article Image Dimensions

LinkedIn Articles are useful for longer-form thought leadership, industry commentary, and evergreen content. They can support your LinkedIn presence, but they should work alongside your owned blog rather than automatically replacing it.

Article featured image

Recommended dimensions: 1200 × 644 pixels
Aspect ratio: 1.86:1
Recommended file size: Keep under 5MB when possible
Recommended file formats: JPG or PNG

Article inline image

Recommended dimensions: 1200 pixels wide
Aspect ratio: Flexible
Recommended file size: Keep under 5MB when possible
Recommended file formats: JPG or PNG

Inline images can help break up longer LinkedIn Articles. Use them for charts, screenshots, examples, diagrams, or supporting visuals.

LinkedIn Video Dimensions

LinkedIn video can be used for organic posts and paid campaigns. The best format depends on whether your audience is more likely to watch on desktop, mobile, or both.

For LinkedIn Video Ads, LinkedIn supports 4:5, 9:16, 16:9, and 1:1 ratios. LinkedIn also lists MP4 as the recommended video file type, with ad video file sizes from 75KB to 500MB and durations from 3 seconds to 30 minutes.

Landscape video

Recommended dimensions: 1920 × 1080 pixels
Aspect ratio: 16:9
Recommended file format: MP4
Best for: Webinars, interviews, presentations, product demos, desktop-friendly content

Square video

Recommended dimensions: 1080 × 1080 pixels
Aspect ratio: 1:1
Recommended file format: MP4
Best for: Feed-friendly videos, repurposed clips, short educational videos

Portrait video

Recommended dimensions: 1080 × 1350 pixels
Aspect ratio: 4:5
Recommended file format: MP4
Best for: Mobile-first feed videos, short tips, thought leadership clips

Vertical video

Recommended dimensions: 1080 × 1920 pixels
Aspect ratio: 9:16
Recommended file format: MP4
Best for: Short-form mobile video, vertical-first clips, repurposed Reels or Shorts

LinkedIn Ads Dimensions

LinkedIn ads have stricter creative specs than organic posts. Always check the requirements for the exact campaign format you are using before launching.

Single Image Ad — landscape

Recommended dimensions: 1200 × 628 pixels
Aspect ratio: 1.91:1
Maximum file size: 5MB
Recommended file formats: JPG, PNG, or GIF

Single Image Ad — square

Recommended dimensions: 1200 × 1200 pixels
Aspect ratio: 1:1
Maximum file size: 5MB
Recommended file formats: JPG, PNG, or GIF

Single Image Ad — vertical

Recommended dimensions: 720 × 900 pixels
Aspect ratio: 4:5
Maximum file size: 5MB
Recommended file formats: JPG, PNG, or GIF

Carousel Ad card

Recommended dimensions: At least 1080 × 1080 pixels per card
Aspect ratio: 1:1
Maximum file size: 10MB per card
Recommended file formats: JPG or PNG
Number of cards: 2 to 10 cards

Post Size Best Practices

Getting the dimensions right gives your LinkedIn content a stronger foundation. These best practices will help your images, carousels, videos, and ads look better once they are published.

Design for mobile first

Many LinkedIn users scroll from their phones, so your visuals need to be readable at a small size. Use large type, simple compositions, and clear contrast.

Keep one main idea per visual

A strong LinkedIn image usually communicates one idea, not five. Use one stat, one quote, one takeaway, or one visual framework.

For carousels, spread the story across multiple slides instead of cramming everything into the first one.

Keep important details away from edges

Banners, covers, videos, and link previews can display differently across devices. Keep text, logos, and faces away from the edges to reduce the risk of cropping.

Use consistent branding

Use the same colors, fonts, layout patterns, and logo placement across your LinkedIn visuals. Consistency makes your content easier to recognize in the feed.

Match the format to the goal

Use square images for simple posts, portrait images for mobile-first content, carousels for educational sequences, videos for demos or personality-driven content, and link previews when the goal is traffic.

Add captions to videos

Many people watch LinkedIn videos without sound. Captions make your video more accessible and easier to understand in silent-scroll environments.

Test different formats

Compare square posts, portrait posts, videos, carousels, and link previews in LinkedIn analytics. You may find that different formats support different goals, such as comments, saves, clicks, or profile visits.

For a more organized workflow, MeetEdgar’s social media scheduling tips can help you turn LinkedIn posting into a repeatable process.

FAQ

What is the best LinkedIn post size in 2026?

The best all-purpose LinkedIn post size is 1080 × 1080 pixels. This square format works well across desktop and mobile and is easy to reuse in templates.

What is the LinkedIn profile picture size?

The recommended LinkedIn profile picture size is 400 × 400 pixels. Upload a square image and keep your face or subject centered because LinkedIn displays it as a circle.

What is the best LinkedIn carousel size?

The best LinkedIn carousel size is usually 1080 × 1080 pixels per slide for a square carousel or 1080 × 1350 pixels per slide for a portrait carousel.

What file type should I use for LinkedIn carousels?

Use PDF for LinkedIn carousel-style document posts. LinkedIn document posts can support other document formats, but PDF is the safest and most common choice.

What is the best LinkedIn video size?

For LinkedIn video, use 1920 × 1080 pixels for landscape, 1080 × 1080 pixels for square, 1080 × 1350 pixels for portrait, or 1080 × 1920 pixels for full vertical video.