Over 500 million people post on Instagram stories every single day! According to Instagram, 62% of users surveyed said they became more interested in a brand or product after watching stories on Instagram.
And 1 in 3 of the most viewed stories are from business accounts. Instagram stories are a huge opportunity for every brand. They’re fun, engaging and you don’t have to worry too much about a picture-perfect image! But what should you post on Instagram stories? Here are 20 Instagram story ideas to use when you feel stuck!
We like to schedule Instagram stories in advance so we stay consistent with them and continuously engage with our audience and we highly recommend you do the same. You’re busy, you probably don’t have time to be scrambling to post an Instagram story every day.
Now you might be thinking, “Great, this is even more content I have to think up, batch and schedule? What the heck am I supposed to be posting?” You don’t need to sweat the content brainstorming part. Your good friends at Team Edgar have you covered. Next time you feel stuck for things to post on your story, try one of the 20 Instagram story ideas below!
What is an Instagram Story?
Before we get started, you may be wondering what exactly an Instagram story is. It is a photo or video you post on Instagram that your followers can view for 24 hours. Then it disappears. Interactive Instagram stories are great for audience engagement.
Viewers don’t need to go to your profile to see your story, they are visible on their homepage. You can save your stories to ‘highlights’ on your profile.
How to post a story on Instagram?
You’ll be happy to know, it’s easy to post an ig story! Once you are logged into your Instagram account swipe to the right on your home page, you will be taken to the create page. If you swipe up you can choose an image or video from your camera roll to post on your story.
20 Instagram Story Ideas for When You Feel Stuck
1. Promote your latest blog post or podcast episode
If you release content on a regular basis, then use your insta story to promote it! You can create a custom “New Post” or “New Episode” graphic and use it for every post. Simply type the right title on top of the graphic to keep them fresh and up to date.
2. Promote your latest Instagram post
So many people are checking stories these days so why not try to drive them back to your Instagram page to increase your reach a bit? You can share your latest Instagram post on your Instagram stories. If you want people going to your post to view and like it in your feed, then you can use a sticker or the marker tool to cover up the actual post to increase curiosity so your followers click to see what the actual post in your feed.
3. Answer FAQs
Do you hear frequently asked questions about your product or service? Be proactive and answer them in your ig stories. You can do this in a video or by creating graphics with those FAQs and answers. Since your audience will always have different questions about your product or service, this is a category of stories that you can use on a regular basis.
4. Share tips
Be an expert and show off that expertise a little! Share valuable tips or how-to’s with your audience on a regular basis. #TipTuesday sounds good, doesn’t it?
5. Ask questions
Instagram introduced the question sticker in 2018 and it makes it easy and fun to interact with your audience. You can ask your audience a question and then share their answers on your stories. This is perfect if you want to learn more about your audience and collect some customer research.
6. Do an AMA
You can also use the questions sticker to encourage users to ask you questions! Then you can use your Instagram stories to answer those questions.
7. Do a tutorial
Instead of posting one or two static stories with a tip, you can do a longer video showing your audience how you do something. Whether you’re chatting into the camera explaining how you pitch yourself to podcasts or walking your audience through how you cook dinner, a tutorial is a fantastic way to showcase your expertise.
8. Product demo
You can also demo products on your stories. You don’t have to be a product-based business to show off a product either! If you have a product that you use on a daily basis that helps your business run, let your audience see what it is and how you use it. This is a specific type of behind the scenes content that’s engaging and valuable to your audience.
9. Have Instagram quizzes
Want to know how to make an Instagram story with off-the-scale engagement?
Welcome Instagram’s quiz stickers. They are such a fun feature because there are many different uses for it! You can have a quiz on your industry or niche, as Digital Marketer does. Or you can use the Instagram quiz sticker to highlight popular services, upcoming sales or your brand’s story.
10. Share questionnaires (and encourage followers to do the same!)
If you want audience engagement, customer feedback, and expanded reach, then share questionnaires with your audience. You can create customer questionnaires in Canva or your favorite graphics tool. We also included some questionnaire templates in our Instagram Story Template pack. Then, encourage your audience to screenshot the post, share it in their stories with their answers and tag you in it.
11. Spotlight clients or team members
People connect with other people. If you want people to connect to your brand, then you need to show them the people involved with your brand! Spotlight your employees and share a little bit about who they are and what they love. Or if you’re a solopreneur, then showcase your clients.
12. Shout out other accounts
You also don’t have to limit your shares to individuals who you personally know. You can shout out accounts you love, influencers or other leaders in your industry. Let people know you admire them, introduces your audience to new thought leaders and it can help build a relationship with that influencer.
13. Share reviews or testimonials
Are people singing your praises and gushing their love for you all over the internet? Don’t be shy! Share that love with your audience! An easy way to do this is to simply screenshot the review or testimonials and share it directly into your story. Stories disappear in 24 hours so you don’t have to stress about designing something feed-worthy.
14. Share inspirational quotes
Who doesn’t love a little inspiration? Give your followers a little bit of motivation with the help of your favorite quotes. If you also want easy posting, edit the background color of your story to fit your brand and type or copy and paste your quote over it! Then spice it up with some stickers or GIFs.
15. Upcycle parts of your email newsletter
If you’re trying to grow your email subscribers, then this trick is for you! Share a piece of your newsletter with your audience. That might be a juicy one-liner, a funny GIF or an exciting headline. Use your story to pique your follower’s interests and be sure to include a link to sign up in your bio.
Instagram’s poll questions are one of their most useful story features! You can poll your audience on just about anything! You can use it for user research, like deciding your next podcast episode topic or you can use it just for fun, like polling if your audience a team member should save, like Leadpages did.
17. Share UGC
Why create it yourself when someone else does it for you? We kid, we kid but we are serious about using UGC, otherwise known as user-generated content for your Instagram stories. In fact, you should use User Generated Content as much as possible! Instagram makes this easy for you. If your customers have a public profile and they tag you in a story, you can quickly share their story to yours with the click of a button!
Sing it with us now, “These are a few of my favorite things!” You don’t have to serenade your audience but showing your current favorites is a fantastic story topic. We know you have your favorite apps and tools but you don’t have to limit these to work-related favorites too. You can share the coffee flavor that you just can’t get enough or the comfy socks that you never want to take off. The point is to share something personal that your audience might find valuable.
19. Icebreaker games & Instagram story questions
If you’ve ever been at a networking event then you might be familiar with icebreakers, such as Two Truths & a Lie or Would You Rather. You can do these same icebreakers or ask the same icebreaker questions to get to know your audience on Instagram as you would in person! You can do these on your own and you can encourage your audience to share their answers in their stories. Remind them to tag you in the story!
20. Give yourself a prompt
Just like icebreakers give you a jumping-off point, question prompts can do the same! Think of questions you’d ask when first meeting someone or while interviewing a job candidate. The question should inspire a story answer. (Get it? Tell a story in a story? ) Here are just a few:
- Tell us about a time you learned from a mistake?
- Who inspires you and why?
- Who are your dream dinner party guests?
- What do you love about your work?
- What is something you’ve accomplished in the last year that you’re really proud of?
This is the tip of the iceberg when it comes to Instagram story ideas. The best part about stories is that you can be as creative as you want with them. But whatever you do, keep sharing them!
What are your favorite Instagram stories to watch? Let us know below!