You already know that webinars are a great way to market your business, talk to your audience, and even sell your upcoming product or service while you’re live with your viewers.
(And if you didn’t know that – well, now you know!)
So let’s say you just finished hosting a webinar of your own.
You followed these tips to draw in an audience. Your preparations paid off, the conversation flowed, and your attendees all had an amazing time. (Wow. You’re good.)
But don’t put those feet up just yet!
Making the most of your webinar means putting in some extra effort after your webcam switches off.
But where do you start?
How do you get more mileage out of a webinar after it ends?
Depending on the software you used to host your webinar, your video and chat might automatically save for you to their platform.
Give it a quick check to make sure it all recorded without a hitch, because it’ll come in really handy. (Ideally, you’ll have tested this before your webinar, but you never know.)
If possible, see what you can download and save it to your own desktop or cloud storage right away, just so you have it. That way, you can reuse parts of the video, audio, or even the chat records down the road – more on that in a second!
The majority of the people who signed up for your webinar won’t actually be on the webinar live.
This is a disappointing fact for many first-time webinar hosts, but it’s how the whole “worldwide audience thing” pans out. Different time zones, different schedules – plus, people are just plain busy!
All that said, make sure you send a link to the replay as soon as possible after the live event. Some webinar systems will give you that link in advance, which you can use to write and schedule your email before your webinar even happens. (It’ll help you fast-forward to that whole “putting your feet up” part of the evening later on.)
As a wise and famous webinar host once said, “Ain’t no party like an after party ‘cause the after party don’t stop.”
And even though your after party might actually have to stop eventually, it’s a great way to take advantage of the momentum you built on your webinar! Hop on a short, informal Facebook Live stream, or keep the conversation going using your webinar’s hashtag in a Twitter chat.
That's a wrap! Big shoutout to everyone who joined us for our #LessMore webinar today – loved having you there and hearing your questions!
— MeetEdgar (@MeetEdgar) February 16, 2017
Use this time to answer additional questions, thank everyone who made it live, mention any bonuses or other offers you made during the webinar, and generally hype that replay we just mentioned!
Got an offer that you think your audience will be interested in? Let ’em know!
The people who signed up for your webinar are an active and engaged audience interested in the things you do – that’s why they signed up in the first place!
That in mind, don’t feel bad about making them an offer as a thank-you for signing up. (Maybe a free trial, download, or miniature course.)
Prepare a short email sequence to send out to your attendees making an offer, and kick it off sometime after sending out your webinar replay. (Tip: write the emails in advance of the webinar, just to get them out of the way.)
If somebody didn’t know about your webinar until it was too late to register, they’ve probably got a lot of FOMO.
(As in, fear of missing out.)
Now’s the time to use social media to share the replay and capture their interest, so you can send that follow up sequence we just talked about!
Give people who might not have signed up in time a chance to watch, and boom – no more FOMO.
You worked hard to create all that content, and you have a recording available – don’t let it go to waste! You could turn your slides into a Slideshare, edit down clips of the webinar to use as daily Facebook videos, or transcribe bits and pieces to turn into blog posts.
(You can do the same thing with your Facebook Live broadcasts, too!)
And as you go…
Practice makes perfect, and that’s true for webinars, too. Even if this was your first one and it felt a bit #awkward, go ahead and schedule your next webinar knowing you’ll be even more polished and ready-to-rock next time!
(Just make sure you think of a topic first. Kind of important.)
Take the time now to think through the questions that your viewers asked you. Could any of those topics become another webinar down the line? Jot down some notes about your next potential webinar, then block off time in your calendar so you have a little motivation to make it happen!
So, how do YOU wrap up your webinars?
Are you a seasoned pro with tons of tips to share?
Are you just getting started and finding this article helpful?
Share your takeaways in the comments below!
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