How to Schedule Facebook Stories - Quick Guide

Facebook Stories may disappear after 24 hours, but the results of consistent visibility don’t.

With over one billion Stories shared every day across the Facebook family of apps, and more than 500 million people using them daily, it’s clear that Stories are a powerful tool for entrepreneurs and brands to reach and connect with their audience.

The problem is: posting frequently (let alone daily) takes time,  and most entrepreneurs and small business owners simply don’t have the bandwidth to create fresh content and show up consistently. That’s when the panic, missed posts, and content overwhelm start to creep in.

But what if you could plan out weeks of Stories in a single sitting? That’s where scheduling comes in. And it’s easier than you might think!

Let’s walk through how to schedule Facebook Stories in two simple ways: using Meta Business Suite and MeetEdgar. A small shift in workflow can lead to a big shift in results.

Why Schedule Facebook Stories?

If you’re not leveraging Facebook Stories as part of your social media strategy, you’re missing out on one of the most powerful, immersive ways to connect with your audience.

Why? Because Stories are immersive, authentic, and easy to consume. According to Meta:

• 73% of people in the U.S. say Stories help them experience new things outside their everyday lives.
• 62% plan to use Stories even more in the future than they do today.

This format is not just popular, it’s also perfectly designed for the way we use our phones. People hold their phones vertically 90% of the time, and Stories are built for a full-screen, vertical view that feels natural and engaging.

For businesses and creators, Facebook Stories offer a unique opportunity build visibility, share time-sensitive content, boost engagement and build stronger connections with your audience.

But showing up consistently with fresh Story content can be time-consuming, especially if you're posting manually. Just like scheduling facebook posts, scheduling Stories in advance helps you:

• Stay consistent
• Save time
• Post at the best times
• Align with your content strategy

It’s a simple shift that leads to stronger results and we’ll show you how to do it using Meta and MeetEdgar

1. Scheduling Facebook Stories via Meta

If you manage a Facebook Page for your business or brand, Meta Business Suite is your go-to native tool for scheduling. It's free, built right into Facebook, and offers a straightforward way to plan your content.

Here is how it works:

1. Access Meta Business Suite: Log into your Facebook account and navigate to your Meta Business Suite.
2. Create a Story: Look for the "Create Story" option. This will usually involve uploading your image or video. Remember, Stories are best in a 9:16 aspect ratio (vertical) for optimal viewing on mobile devices.
3. Add Your Elements: While native scheduling might have some limitations compared to creating a Story directly on the Facebook app (e.g., fewer stickers or interactive elements), you can still add text and basic edits.
4. Schedule It: Instead of clicking "Publish Now," you'll find an option to "Schedule." Choose your desired date and time. Meta Business Suite often provides insights into your audience's "Active Times," which can help you pick the best moment for maximum engagement.
5. Confirm: Once you've set your schedule, confirm, and your Story will go live automatically!

Pro Tip: Meta Business Suite is designed for Facebook Pages. Personal profiles currently don't have a direct native scheduling option for Stories.

2. Scheduling Facebook Stories via Social Media Schedulers

For social media managers, businesses with multiple accounts, or anyone looking to automate their content more strategically, a dedicated social media scheduling tool is invaluable. These platforms often offer more advanced features, analytics, and the ability to manage content across various platforms from one dashboard. Adding a tool like MeetEdgar to your Facebook strategy can significantly streamline your workflow.

How to Schedule Facebook Stories with MeetEdgar

1. Connect Facebook to MeetEdgar

In Edgar, go to Social Accounts > Add Account > choose your Facebook Page

2. Upload Your Story Content

‍Click Add New Content button on top left to start creating your Facebook story

→ Select your Facebook page and choose Story as your content option

3. Upload Your Story Content

‍Upload your photo/video or import directly from Canva

‍
P.S. You don't need to add a caption for a FB Story! Any message should be added in the image or video you are uploading. ‍

4. Schedule Your Date/Time

‍Pick your preferred time slot and click Schedule send and save

Done! Edgar posts it automatically

‍Your Story is saved to your library and goes live in your chosen date and time

That's it! Your story will post on time even if you’re out enjoying life (or plotting your next product launch 😉).

‍Why Use MeetEdgar Over Meta’s Native Tools?

While Meta Business Suite works, Edgar simplifies everything:

Recycle Evergreen Stories

‍Auto-reshare your top-performing Stories when you’re out of new content. This is perfect for Stories that aren't hyper-time-sensitive but still offer value.

Centralize All Scheduling

‍Schedule Stories + posts for FB, Instagram, LinkedIn, etc. in one place. What sets MeetEdgar apart from Meta Business Suite is the ability to manage not just one post at a time, but a full-fledged content engine.

‍Category-Based Libraries & Automation

‍Store Stories in categories (e.g., “Promos,” “Tips,” “Testimonials”) for easy reuse. Instead of scheduling individual posts, you set up a "weekly schedule" with time slots for each content category. For example, you might set a slot for a "Behind-the-Scenes" Story every Tuesday morning.

Frequently Asked Questions About Scheduling Facebook Stories

• ‍Can I schedule Facebook Stories directly within the Facebook app?
  No, the native Facebook app doesn't support scheduling Stories. To schedule Stories, you need to use Meta Business Suite on desktop or mobile, or third-party tools like MeetEdgar, which allow you to plan and automate your Story content in advance
• How long do Facebook Stories last?
  ‍Facebook Stories are visible for 24 hours after posting. Photos display for 5 seconds, while videos can be up to 20 seconds long.
• Can I schedule the same Story to multiple Facebook Pages?
  ‍Yes, using a social media scheduling tool like MeetEdgar, you can schedule the same Story across multiple Facebook Pages simultaneously.
• Can I edit or reschedule a Story after it's been scheduled?
  ‍Yes, both Meta Business Suite and facebook schedulers like MeetEdgar allow you to edit or reschedule Stories before they are published. Simply navigate to your scheduled content, make the necessary changes, and save.
• What are the recommended specifications for Facebook Stories?
  You can upload images in JPEG or PNG format and videos in MP4 or MOV format. The recommended aspect ratio is 9:16. Videos should be between 1 and 120 seconds long.