How to Find the Best Time to Post on Facebook Using Insights

Timing is everything, and getting your posts out there at the right moment can really amp up how they perform. So, what if you decided that this was the year you stopped making guesses about what works for Facebook marketing?

Today, you’re going to figure out what is the best time to post on Facebook to maximize the reach and engagement of your posts, as well as clicks through to your site.

Back in the day, you could get data totally unique to your specific Facebook fans – no averages, no guesses, all straight from Facebook Insights. Now, you can still find valuable information in the Page Insights section of your Facebook page, but unfortunately, the data about times when your followers are most active aren't available anymore (I know, it's a bummer).

Facebook Insights might not be the go-to anymore, but we still have options. We've got research on our side.

Ready to dive in? This guide is going to walk you through the best times to post on Facebook for each day of the week. Good ol' (but updated, of course) research data comes to the rescue!

What the data says?

Monday:

Monday marks a pivotal point for Facebook engagement, with the best posting times between 8 a.m. to 1 p.m. This window captures users checking their feeds at the start of their workday and during breaks, offering an opportunity to engage them with compelling content that sets a positive tone for their week.

Tuesday:

On Tuesdays, optimal posting shifts to early afternoon, specifically from 8 a.m. to 2 p.m. During this period, users have settled into their week and may have more time to engage with content, making it a strategic time to capture their attention.

Wednesday:

Wednesday shows a shift in user behavior, with the best time to post being from 8 a.m. to 1 p.m. As users navigate the middle of their week, they are likely looking for content that provides a break from work or adds value to their day.

Thursday:

On Thursdays, user activity on Facebook peaks between 8 a.m. to noon. This time frame is key as users begin planning for the upcoming weekend, making it an opportune moment to post content that aligns with weekend planning or leisure activities.

Friday:

As the workweek winds down, Friday afternoons, particularly from 1 pm to 3 pm, become prime times for posting. Users are preparing for the weekend, and there's a higher likelihood of them engaging with content that sets a positive tone for their leisure time.

Saturday:

The weekend begins, and Saturday mornings, specifically from 10 am to 12 pm, emerge as effective times for posting. People are generally more relaxed and open to engaging with content that enhances their weekend experience.

Sunday:

On Sundays, the best time to post is in the evening, from 7 pm to 9 pm. This timeframe sees users reflecting on their weekends and planning for the week ahead, providing an opportunity for content that resonates with this mindset.
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Keep testing and improving

Several factors influence the best times to post on Facebook, including audience demographics, content type, and major holidays or significant events. Tailoring your posting schedule to these factors can significantly enhance engagement.

While these guidelines provide a starting point, remember that each audience is unique. Continuous testing and analysis are necessary to determine the best posting times for your specific audience.
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References

1. Influencer Marketing Hub. (2024). What are the Best Times to Post on Facebook in 2024? Retrieved from https://www.influencermarketinghub.com
2. Search Engine Journal. (2024). The Best Times To Post On Social Media In 2024. Retrieved from https://www.searchenginejournal.com
3. Wordstream.com. (2024). The Best Time to Post on Facebook in 2024. Retrieved from https://www.wordstream.com
4. Hopperhq.com. (2024). The Best Time to Post on Facebook for 2024. Retrieved from https://www.hopperhq.com
5. Pagetraffic.com. (2024). Best Time To Post on Facebook in 2024. Retrieved from https://www.pagetraffic.com