Want to Know How to Get Traffic From Twitter? Try These 7 Strategies
If you want to learn how to get traffic from Twitter, we got you covered.
Why arenât you getting more traffic from Twitter? It feels like no matter how many followers you get on there, it doesnât translate to nearly as many clicks as it should, right? So...why?
Why can it feel like youâre just kind of talking to yourself?
Itâs not your fault - but you can still do something about it.
âSo, whatâs the math say? What makes Twitter such a numbers game - and how do you make it easier to win?
Twitter users actually donât check Twitter that much
Twitter has about 300 million monthly active users.
How many of those users check their timeline even once per day?60 percent?50 percent?
Actually, fewer than half - only about 44% of Twitter users check the site on a daily basis.
So, say you have 1000 followers on Twitter. When you share something, your audience for that tweet on that day is more like 440 people - which is kind of a lot smaller!
âAnd you have no idea when that one time per day is going to be. When you tweet something, it gets pushed down the timeline pretty fast! (After all, about 6000 tweets are posted every second of the day.)
The odds that someone is going to log on at just the right moment to see your tweet aren't amazing.
So what about the people who check more than once per day? It makes your odds a little better if someone checks Twitter more than once, right?
âOnly about 27% of Twitter users check the site more than once per day. (Again, not a particularly inspiring number.)And while Twitter has started experimenting with algorithms that influence what users see in their timelines, itâs still predominantly a live feed that shows you things in the order in which they were shared. (Unlike Facebook, which has a more complicated method.)
âDonât believe it? Hereâs how to see for yourself inside your own Twitter account.
âHead over to your Twitter analytics dashboard and click âTweetsâ in the top menu. Itâll show you your most recent updates - along with how many people saw them.
Hereâs one of ours:
This tweet scored 277 impressions and 10 engagements, for an engagement rate of 3.6 percent.[/caption]On the day we posted that, we had 5,110 Twitter followers - so this update was seen by about 5.4% of them.(Note: Twitter counts impressions by non-followers, as well - if a tweet is retweeted and seen by people who donât follow you, they still count. This example tweet was never retweeted, but itâs possible that a few non-followers wandered into the MeetEdgar Twitter profile while looking for the profile for American rock legend Meat Loaf. Probably.)
âPoint is, most of your followers donât see any given tweet.
âAnd what about the ones that do - why arenât they clicking?
The link in that tweet above was only clicked by five out of 277 people. What gives? Well, hereâs the thing about thatâŚTwitter users donât really click links that often
âNot as much as youâd hope, anyway. But donât fear, there are strategies you can use to get people clicking those links.
How to get traffic from Twitter
Does the reluctant link clicking from Twitter users mean that sharing links is a big olâ waste of time, though?!Absolutely not - you have to keep the numbers in mind when you do it! Try these strategies to boost traffic to your website:
1. Share better links
First, make people curious.
âA little curiosity gap goes a long way when youâre trying to get clicks! (Emphasis on alittle. Click-bait isnât the answer.)Make sure that your tweets are piquing interesting - not telling the whole story.
Hereâs an example of how Career Contessa has mastered the art of the curiosity gap:
Makes you want to learn more, right?
When you write a promotional tweet, give people a clear idea of what to expect - but leave âem wanting a little more, too.
2. Donât be afraid to share something more than once
The likely audience for any given tweet on any given day is teeny-tiny. You share something, and fewer than half your followers are even going to log on to Twitter that day - and who knows if itâll be at the exact moment you tweet.On the one hand, thatâs a little frustrating - but on the other hand, it means you have the freedom to share something more than once, so more people can see it! Everyone does this - even big businesses with professional social media teams.
Hereâs an example from the MTV News Twitter account, which shared the same tweet three times in one day:
See what happened? People kept on liking and retweeting this story every time it was shared - because every time it was shared, different people saw it.
If you want to improve a tweetâs odds of being seen, donât settle for sharing it once. If you do, youâre limiting yourself to a tiny slice of your audience!Â
3. Use relevant hashtags
Want the right people to notice your tweets and click on your links? Make it easy for them to find you. Using hashtags relevant to what you are tweeting about is an easy way to do this. Sharing a blog about a trending topic? Use the hashtags others are using when you share your tweet. Donât overdo it with the hashtags, though. Thereâs nothing worse than a tweet that contains more hashtags than words!Â
4. Pin your Tweets
Have a blog post you want people who visit your profile to read? Pin it on your profile.
That way, it will stay at the top of your profile, and visitors will recognize it as an important piece of content.Ensure the link to your website is in your bio, too, so new visitors can find out more about what you do when they visit your profile.Â
5. Write strong calls to action
So you have a link you want your followers to click on. Then tell them! It may sound like a simple solution but if you want retweets, tell your followers; if you want more traffic to your website, ask for it.
You can do this without sounding needy! Keep it cool; make it clear what you want. Here is a good example:
The tweet wants you to check out the article but doesnât specifically say so. It is also clear that you will learn something useful from reading this piece of content.Â
6. Know when your audience is online
Use Twitter analytics to check when your audience is online. That way, you can schedule your content to go out when they are most active and likely to see what you share.Â
7. Use threads to tease your content
A trending way to share content on Twitter right now is by using threads. You write a short tweet and then use the thread to share further info.Â
This is a great way to create excitement about a piece of research you have completed. You can put some of the findings in the thread but encourage people to visit your site for the full article. If you tease just enough, you will make people click through to your website to find out more. Here's a great example of this tactic being utilized:Â
Â
And rememberâŚ
Strategy makes a big difference on Twitter - but no matter how good you are at promoting yourself in 280 characters, you should never rely solely on one channel for driving traffic!
Want to learn more about how Facebook algorithms work, so you can get your posts seen more over there? Check out this behind-the-scenes breakdown.
Want to see all the ingredients of an effective newsletter, which you can use to drive huge traffic numbers? Boom - hereâs a guide. Every aspect of your content strategy deserves equal attention!
In the meantime, whatâs your experience with Twitter traffic been like? Hard to get people from the timeline to your website? Think youâve got a good handle on this whole thing?
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