Create and Automate “Shareworthy” Social Media Content

Creating social media content sometimes feels like playing an endless game of Jenga (carefully stacking piece after piece, hoping it all comes together without collapsing).

After putting so much time and effort into crafting valuable content, it’s only natural to want it to reach your audience and make an impact, right?

It all starts with creating content that resonates, but it can feel overwhelming to figure out what your audience will connect with. You might have a collection of blog posts, inspiring quotes, and Canva graphics ready to go, but all that effort is wasted if the content doesn’t make its way into the world. To truly see the benefits of your hard work, your content needs to be shared consistently and strategically.

Let's dive into how to create content that your community will eagerly share with others.

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The Golden Rule: Solve Problems First

Here's the thing: if you can solve a problem for your readers, you're already ahead of the game. We're social creatures who love to help each other out. When your content genuinely helps someone, they're naturally inclined to share it with others who might benefit too.

Forget Promotion, Focus on Education

One of our core principles at MeetEdgar is this: forget about selling in most of your social posts. Instead:

• Focus on educating your readers with useful industry information
• Make your content about your community, not about you
• Ask questions to understand their pain points
• Create solutions to their actual problems

The Power of Niching Down

Here's a truth bomb: trying to appeal to everyone means you'll probably appeal to no one. Your content needs to:

• Have a clear goal
• Evoke specific feelings
• Offer a unique perspective
• Speak directly to your target audience

Fun fact: MeetEdgar itself was born from listening to our community's needs. Our founder Laura noticed small businesses struggling with social media management, and that observation led to creating a solution.

Why People Share (According to Research)

The New York Times did some fascinating research on sharing behavior:

• 94% share content they think will be useful to others
• 70% share to reinforce their own identity
• 78% share to stay connected with their network

Making Your Content More Shareable

1. Tap into Emotions
   • Use humor, curiosity, or nostalgia
   • Create emotional headlines
   • Tell compelling stories
2. Share Behind-the-Scenes Content
   • Business tips and tricks
   • Exclusive insights
   • "In-the-know" information
3. Focus on Quality and Structure
   • Use plenty of white space
   • Include relevant images
   • Make content scannable
   • Incorporate video content

The Power of Evergreen Content

With 6,000 tweets posted every second, timing is everything. Create content that stays relevant year-round and can be shared multiple times, including:

• Blog posts
• Tips and tricks
• Podcasts
• Standalone quotes
• Social media cross-promotion

Remember: Small is the New Big

Focus on engagement over audience size. Automation isn't about becoming a robot – it's about making time for real connections. Spend 15 minutes daily engaging genuinely with your community.