Meet Edgar: the only app that stops social media updates from going to waste.

Most social updates are seen by only a
teensy fraction of your audience.

Time of day, social network algorithms, and a wide range of unpredictable factors limit
the number of people who see any given update. It’s sad, but true:

Social Stats

As updates are seen by fewer and fewer people, social media marketers have to update more frequently than ever to stay engaged with their audiences. The result? Social marketing has become a burden, and one that promises ever-diminishing returns.

Edgar believes in a more dignified solution.

Get Your Invitation

Get more mileage out of every update.

Edgar is a social media scheduling tool like no other. Instead of publishing your updates just once and throwing them away like yesterday’s rubbish, he carefully catalogues them in a limitless library that you build over time.

All of your updates are sorted into categories that you create and published on a schedule that you choose, so Edgar publishes what you want, when you want it. No manual scheduling, no busywork, and no hassle - just the peace of mind that only Edgar can provide.

After Edgar publishes every update in a category, he simply pulls more from your library. You never run out of messages in your queue, and your handcrafted updates get the chance to be seen, shared, and loved by brand new people.

Brittany Hodak

Edgar takes the guesswork out of social updating and helps us reach more of our fans. When you put so much love and effort into your posts, why wouldn't you want to increase the number of fans those posts are reaching?

Brittany Hodak, named Inc Magazine 35 under 35


How Edgar works

  • Create categories for your social updates
  • Design your posting schedule for each social network
  • Add social updates to your library - Edgar takes care of the rest

Schedule Smarter.

With Edgar in charge of the tedious busywork, you can finally break the never-ending cycle of writing and posting new updates, and spend more of your time on social interacting directly with your audience in real time.

  • You write a social media update and upload it to Edgar, categorizing it for your library.
  • Edgar posts it according to your category-based schedule.
  • The update gets stored in your library. When every other update in that category has been posted, Edgar will post this one again, so it can be seen by a lovely new audience while you carry on worry-free.
Other Scheduling Tools
  • You write a social media update and upload it to your scheduling tool.
  • Your update is selected at random and posted at the scheduled time. It disappears, never to be seen again.
  • You repeat the cycle every day, forever and always.
Donna Moritz

I'm saving hours on Twitter and can now spend time where it really matters - engaging with others. And I'm already seeing a huge increase in retweets, mentions, and meaningful conversations!

Donna Moritz, winner of the Best Business Blog in Australia, 2014

Categories allow you to use analytics in exciting new ways.

Edgar’s sophisticated system of categorizing status updates allows you to post what you want, when you want, making it easier than ever to increase engagement and achieve consistent results.

By customizing your schedule, you can:

  • Ask questions at the times when you get the most replies
  • Promote your site at the times when you get the most shares
  • Share links at the times when you get the most clickthroughs

With a friend like Edgar on your side, you can do more than just analyze your social performance - you can use that data to your advantage and make every update count.

Jennifer Gresham

My social media performance has definitely gotten stronger since using Edgar. My engagement has shot way up, and I'm seeing my follower counts grow as well.

Jennifer Gresham


Don’t leave your social media up to chance. See which Edgar is right for you.

Edgar is a versatile fellow with the perfect plan for practically anyone, from individuals and small businesses to major marketing agencies. Big or small, short or tall, there’s an Edgar designed just for you:

  • Connect up to 10 social media accounts
  • Connect up to 25 social media accounts
  • Priority service
  • Dedicated account representative
  • Connect up to 100 social media accounts
  • Onboarding program
  • Priority service
  • Dedicated account representative


Works with: Facebook profiles, Facebook fan pages, Twitter, LinkedIn | No software, downloads, or plugins required | Compatible with Firefox, Chrome, and Safari


Request an invitation to work with Edgar today.

Every day, more people like you are getting cozy with Edgar and making their social marketing efforts go further than ever before. Find out for yourself how much easier social media management can be.

Get Your Invitation
Belinda Jackson

My social media presence has strengthened since getting on board with Edgar. I'm seeing a great boost in interaction and leads, and the beautiful thing is, it happens automatically.

Belinda Jackson

Frequently Asked Questions

How many categories can I create?

You can create as many different categories as you wish for sorting your social updates.

Can I schedule updates that I don’t want to repeat?

Yes. Edgar comes with a built-in “Use Once” category that you can use for scheduling updates you don’t wish to repeat - perfect for special occasions and one-time announcements.

Does every update I add to the library get published on every social network?

No. When you add an update to your library, you select which social networks it should be published on (you can edit this later). Edgar maintains separate libraries for each of your social networks.

How do I know if Edgar is repeating an update too frequently?

Edgar always defers to recently-added updates when populating your queue. This allows you to add updates on a rolling basis, preventing him from reusing the same updates more often that you’d like.

Which social networks is Edgar compatible with?

Ever the social butterfly, Edgar is equipped to manage Facebook profiles, Facebook fan pages, Twitter accounts and LinkedIn profiles.

How many status updates can Edgar store in my library?

Edgar doesn’t put limits on his friends. You can store as many status updates as you can write - your storage space is virtually unlimited.

Can I schedule an update to be posted at a specific date and time?


How do I know what Edgar is going to post and when?

Edgar displays a queue of every upcoming post for the next two weeks, so you can see which updates are scheduled for what times. He also gives you the power to shuffle, delete, or otherwise rearrange them if you wish.

Can I post photo updates?

Yes - Edgar has a deep and longstanding appreciation for the visual arts, selfies included.

Does Edgar require any software or downloads?

No - Edgar works in your web browser without the use of plugins, downloads, or software.

Which web browsers is Edgar compatible with?

Edgar is designed to work in Firefox, Chrome, and Safari.