Edgar & Sprout Social

A Comparison

Our fans tell us Edgar saves them hours a week – and doubles their traffic from social media. Naturally, we think you and Edgar would make a great match!

Here’s how Edgar stacks up to Sprout Social so you can see for yourself.

How is Edgar different from Sprout Social?

Like Sprout, Edgar allows you to schedule posts to be shared on social media (with support for Twitter, Facebook profiles and pages, and LinkedIn profiles and company pages). Edgar, however, has several major differences.

Simplicity

Edgar is all about simplicity – simplicity of design and simplicity of use. The user interface is clean and intuitive, making for a smooth and easy user experience, no matter your level of expertise.

MeetEdgar category-based content library

Edgar stores your updates online in a category-based library.

It’s easy to log in and immediately see what updates are set to be shared in the upcoming days. With Edgar, you can effortlessly manage which updates you’d like to share and re-share with as much (or as little!) customization as you need.

Edgar also has comprehensive Help Docs and a super-friendly support team readily available if you run into any questions.

Easy storage in an online content library

With Sprout, you can manually schedule your updates or you can put them in your Sprout Queue to be shared in the future based on sharing schedules you set up in advance. Once the updates have been posted on your social accounts, however, they’re gone from your publishing schedule. If you want to share them again, you have to either rewrite them and go through the scheduling process all over again, or manually select to share them again from your Sent Messages via your in-app Reports tab.

Edgar, on the other hand, automatically stores all of your updates online in a category-based library. Even after they’ve been posted on social media, your updates remain safe in Edgar’s library, where they can be used again and again – automatically.

MeetEdgar flexible account scheduleCategory-based sharing

Edgar allows you to not only decide when and where you share content, but also what KIND of content you share.

Within your content library, Edgar lets you create as many update categories as you’d like in order to organize your library of posts. You set up your sharing schedule for each social account based on these categories, allowing you to customize your schedule based on when you’d like to share certain types of content.

Sprout’s content and campaign “tagging” system allows you to categorize each post as you write it, but you still have to manually reshare tagged posts.

Why would you want to reshare posts, you ask?

It’s been estimated that the lifecycle of a social media update is short. VERY short in some cases: People spend just one minute a day on Twitter. And Facebook users see only a tiny fraction of the thousands of potential posts sorted by Facebook’s algorithm.

Resharing your best content, then, means it can reach as many fans as possible – while also ensuring that your evergreen content is shared more than once without requiring you to continually write and upload new updates every week.

MeetEdgar auto-filled queueAuto-filled queue

With Sprout, you can schedule content manually or fill up your Sprout Queue with updates you want Sprout to share later on your behalf. In both cases, though, you have to upload new content in order to schedule it, or manually select posts from “Sent Messages” in your Reports tab to be shared again. If you don’t log in for a while or forget to upload new content, your sharing queue runs dry and Sprout eventually stops sharing posts for you.

With Edgar, this is not a concern – if/when you run out of new updates in any of your scheduled categories, Edgar will automatically refill your queue with updates saved in your content library. This gives those updates the opportunity to be seen by a new segment of your audience while also ensuring that your queue never runs dry and your social accounts never go quiet.

MeetEdgar add post to content library

Should I use Sprout Social or Edgar?

So now that you know how Edgar is different from Sprout, which tool is right for you? Should you use Sprout Social or Edgar to manage your social media?

Sprout Social might be right for you if...

  • You have a large, complex social media team and need to be able to delegate different tasks to different users
  • You want to be able to interact with your social feeds right in the app
  • You have time to upload new content and manually refill your queue frequently

Edgar might be right for you if...

  • You want a better way to organize your sharable content
  • You want to get out of the never-ending cycle of writing new updates every day
  • You want to be able to easily use your best evergreen content more than once
  • You want a social media tool that is simple and easy to use – yet gets real results

Your Workflow on Edgar vs. Your Workflow on Sprout

You add your content to Edgar, categorizing it for your library.

You write a social media update and copy it into Sprout.

Edgar posts your update according to your category-based schedule.

Your update is posted on social media, then disappears from your sharing schedule unless you go back into Sprout and manually select that update to be shared again.

Your update gets stored in your library. When every other update in that category has been posted, Edgar will post this one again, so it can be seen by a wider audience while you carry on, worry-free.

You repeat the cycle over and over, forever and always.

Your Workflow on Edgar vs. Your Workflow on Sprout Social

You add your content to Edgar, categorizing it for your library.

Edgar posts your update according to your category-based schedule.

Your update gets stored in your library. When every other update in that category has been posted, Edgar will post this one again, so it can be seen by a wider audience while you carry on, worry-free.

You write a social media update and copy it into Sprout.

Your update is posted on social media, then disappears from your sharing schedule unless you go back into Sprout and manually select that update to be shared again.

You repeat the cycle over and over, forever and always.

How is Edgar different from the other social media scheduling apps out there?
We’ve put together this handy dandy chart to help explain.

Schedule posts on multiple social networks in advance

yes@2x
yes@2x

Attach photos and videos to your posts

yes@2x
yes@2x

Ability to create a customized, automatic posting schedule based on category

yes@2x
yes@2x

Automatically saves posts to a library of social updates where they’re available for future reuse

yes@2x
no@2x

An auto-refilling queue based on your saved content, so you never miss a scheduled timeslot again

yes@2x
no@2x

No hidden fees or tiered plans – every feature available to all users

yes@2x
no@2x

Browser extension for easy scheduling direct from the web

yes@2x
yes@2x

How is Edgar different from the other social media scheduling apps out there?
We’ve put together this handy dandy chart to help explain.

yes@2x

Schedule posts on multiple social networks in advance

yes@2x

Attach photos and videos to your posts

yes@2x

Ability to create a customized, automatic posting schedule based on category

yes@2x

Automatically saves posts to a library of social updates where they’re available for future reuse

yes@2x

An auto-refilling queue based on your saved content, so you never miss a scheduled timeslot again

yes@2x

No hidden fees or tiered plans – every feature available to all users

yes@2x

Browser extension for easy scheduling direct from the web

yes@2x

Schedule posts on multiple social networks in advance

yes@2x

Attach photos and videos to your posts

yes@2x

Ability to create a customized, automatic posting schedule based on category

no@2x

Automatically saves posts to a library of social updates where they’re available for future reuse

no@2x

An auto-refilling queue based on your saved content, so you never miss a scheduled timeslot again

no@2x

No hidden fees or tiered plans – every feature available to all users

yes@2x

Browser extension for easy scheduling direct from the web

Have more questions? Talk with a friendly customer experience team member!