Edgar & HootSuite

A Comparison

Our fans tell us Edgar saves them hours a week – and doubles their traffic from social media. Naturally, we think you and Edgar would make a great match!

If you’re curious to see how Edgar really stacks up to Hootsuite, read on!

How is Edgar different from Hootsuite?

Like Hootsuite, Edgar allows you to schedule posts to be shared on social media (with support for Twitter, Facebook profiles and pages, and LinkedIn profiles and company pages). Edgar, however, has several major differences from Hootsuite.

Category-based content library

When Hootsuite posts one of your updates to social media, it is hidden from your list of uploaded posts – eventually, your queue will run dry and Hootsuite will stop posting to your accounts until you manually reschedule.

Edgar, on the other hand, stores all of your updates online in a category-based library, where they remain even after they’ve been posted once.

Edgar allows you to create as many update categories as you’d like in order to organize your library of posts, allowing you to customize your schedule based on when you’d like to share different types of content.

MeetEdgar category-based content library

Edgar stores your updates online in a category-based library.

Scheduling flexibility

Both Hootsuite and Edgar allow you to upload new content and manually schedule it to go out to one or multiple social accounts at a specific time. In Hootsuite, you also have the option of using the Auto Scheduler, which gives the app control of your posting schedule, so it decides for you when it will post your content.
But what if you want certain updates to go out on certain networks at different times – times other than what Hootsuite’s Auto Scheduler decides for you?

Here’s where Edgar is different.

Edgar also allows you to upload your updates into a queue, but you have complete control over your schedule on each social network you connect. You simply tell Edgar what type of content to post at which times, and then he’ll send out what you want, when and where you want it.

(Edgar also has comprehensive Help Docs and a super-friendly support team readily available if you run into any questions.)

MeetEdgar flexible account scheduleAuto-filled queue

In Hootsuite, you can use the Scheduler to view your scheduled messages, and even choose to view and manually repost selected archived updates.

With Edgar, this all happens automatically – if/when you run out of new updates in any of your scheduled categories, Edgar will automatically refill your queue using previously-published updates saved in your online library.

This gives those updates the opportunity to be seen by a new segment of your audience while also ensuring that your queue never runs dry and your social accounts never go quiet. And the best part is that you don’t have to remember to do it manually.

Why would you want to reshare posts, you ask?

It’s been estimated that the lifecycle of a social media update is short. VERY short in some cases: People spend just one minute a day on Twitter. And Facebook users see only a tiny fraction of the thousands of potential posts sorted by Facebook’s algorithm.
Resharing your best content, then, means it can reach as many fans as possible – while also ensuring that your evergreen content is shared more than once without requiring you to continually write and upload new updates every week.

MeetEdgar auto-filled queueSimplicity

Edgar is all about simplicity – simplicity of design and simplicity of use. The user interface is clean and simple, making for a smooth and easy user experience, no matter your level of expertise.
This simplicity extends to Edgar’s pricing, too. Whereas Hootsuite’s pricing plans are a bit complex (you’ll pay different prices depending on what features you’re using, how many updates you’re uploading, etc.), Edgar’s were created to be simple. You get ALL of Edgar’s features for one price; there are no add-ons or hidden fees involved.

MeetEdgar add post content to library

Should I use Hootsuite or Edgar?

So now that you know how Edgar is different from Hootsuite, which tool is right for you? Should you use Hootsuite or Edgar to manage your social media?

Hootsuite might be right for you if...

  • You prefer to have all of your social media accounts on your screen at the same time
  • You want to be able to interact with your social feeds right in the app
  • You have time to upload new content/refill your queue frequently
  • You have a large team and need to be able to assign different tasks to different users

Edgar might be right for you if...

  • You want complete control all the time over when you share specific types of posts
  • You want to get out of the never-ending cycle of writing new updates every day
  • You want to be able to easily repeat your best evergreen content
  • You want a social media tool that is simple and easy to use – yet gets real results

Your Workflow on Edgar vs. Your Workflow on Hootsuite

You add your content to Edgar, categorizing it for your library.

You write a social media update in Hootsuite.

Edgar posts your update according to your category-based schedule.

Your update is posted once, then disappears from your list of uploaded posts, never to be seen again – unless you go hunting for it. If you use their AutoSchedule feature, you won’t get to choose exactly when your post will be sent. (Womp, womp.)

Your update gets stored in your library. When every other update in that category has been posted, Edgar will post this one again, so it can be seen by a wider audience while you carry on, worry-free.

You repeat the cycle every day, hunting for updates to reshare, forever and always.

Your Workflow on Edgar vs. Your Workflow on Hootsuite

You add your content to Edgar, categorizing it for your library.

Edgar posts your update according to your category-based schedule.

Your update gets stored in your library. When every other update in that category has been posted, Edgar will post this one again, so it can be seen by a wider audience while you carry on, worry-free.

You write a social media update in Hootsuite.

You repeat the cycle every day, hunting for updates to reshare, forever and always.

Your update is posted once, then disappears from your list of uploaded posts, never to be seen again – unless you go hunting for it. If you use their AutoSchedule feature, you won’t get to choose exactly when your post will be sent. (Womp, womp.)

How is Edgar different from the other social media scheduling apps out there?
We’ve put together this handy dandy chart to help explain.

Schedule posts on multiple social networks in advance

yes@2x
yes@2x

Attach photos and videos to your posts

yes@2x
yes@2x

Ability to create a customized, automatic posting schedule based on category

yes@2x
no@2x

Automatically saves posts to a library of social updates where they’re available for future reuse

yes@2x
no@2x

An auto-refilling queue based on your saved content, so you never miss a scheduled timeslot again

yes@2x
no@2x

No hidden fees or tiered plans – every feature available to all users

yes@2x
no@2x

Browser extension for easy scheduling direct from the web

yes@2x
yes@2x

How is Edgar different from the other social media scheduling apps out there?
We’ve put together this handy dandy chart to help explain.

yes@2x

Schedule posts on multiple social networks in advance

yes@2x

Attach photos and videos to your posts

yes@2x

Ability to create a customized, automatic posting schedule based on category

yes@2x

Automatically saves posts to a library of social updates where they’re available for future reuse

yes@2x

An auto-refilling queue based on your saved content, so you never miss a scheduled timeslot again

yes@2x

No hidden fees or tiered plans – every feature available to all users

yes@2x

Browser extension for easy scheduling direct from the web

yes@2x

Schedule posts on multiple social networks in advance

yes@2x

Attach photos and videos to your posts

no@2x

Ability to create a customized, automatic posting schedule based on category

no@2x

Automatically saves posts to a library of social updates where they’re available for future reuse

no@2x

An auto-refilling queue based on your saved content, so you never miss a scheduled timeslot again

no@2x

No hidden fees or tiered plans – every feature available to all users

yes@2x

Browser extension for easy scheduling direct from the web

Have more questions? Talk with a friendly customer experience team member!