SMART Goals Template for Social Media & Digital Marketing (Free Download)

Setting vague goals like “grow on Instagram” or “post more consistently” rarely leads to measurable results. That’s where SMART goals come in.

Our free SMART Goals Worksheet Canva Template helps social media managers, marketers, and business owners turn broad ideas into clear, actionable objectives. Designed specifically for social media and digital marketing, this worksheet walks you through each step of the SMART framework:

• Specific – Define exactly what you want to achieve
• Measurable – Identify the metrics that will track progress
• Achievable – Ensure your goal is realistic based on current resources
• Relevant – Align goals with your broader marketing strategy
• Time-bound – Set a clear deadline for accountability

How to Use This SMART Goals Template

1. Fill out the form to get your Canva template link
2. Click "Edit Template" to start your own worksheet
3. Define one clear SMART goal per campaign or channel (Instagram, LinkedIn, blog, email, etc.)
4. Fill out the worksheet based on the SMART framework components (specific, measurable, achievable, relevant and time-bound).

Whether you're planning a new product launch, improving engagement, or building long-term brand awareness, this SMART goals worksheet ensures every post and campaign supports a bigger objective.