Free Instagram Audit Checklist

Is your Instagram not growing or not converting? Most accounts don’t have an algorithm problem.

They have a clarity and strategy problem.

This free Instagram Audit Checklist is a fillable PDF template designed to help you identify what’s working, what’s broken, and exactly what to fix.

Whether you’re a creator, business owner, or social media manager, this checklist walks you through a complete Instagram audit in under 30 minutes.

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What’s Included in the Instagram Audit Checklist

This 4-part audit walks you through:

Profile Optimization

Clarify your bio, highlights, branding, and link strategy to improve conversions.

Content Strategy

Analyze your content mix, posting consistency, hooks, CTAs, and performance trends.

Engagement & Community

Evaluate comment strategy, conversations, saves, shares, and audience interaction.

Strategy & Growth

Align your content with your primary goal, offer, analytics, and long-term growth plan.

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How to Use This Instagram Audit Checklist

You can use this template digitally (fillable PDF) or print it out.

• ‍Step 1: Fill out the form to get instant access and download the PDF
• ‍Step 2: Block 20–30 Minutes to review your Instagram profile
• Step 3: Work through each of the 4 areas: Profile, Content, Engagement and Strategy
• Step 4: Save acopy and run this Instagram audit every year to stay aligned and growing.

This checklist is ideal for small business owners, content creators, and side-hustlers who want to optimize their profiles to boost their Instagram growth.