Japanese “Secret” Button

A red circle with the white Japanese characters “秘” (hi) meaning “secret.”

The ㊙️ Japanese “Secret” Button emoji represents confidentiality, privacy, or undisclosed information. In Japan, it is often used on packaging, contest hints, or marketing teasers to indicate something hidden or exclusive. Figuratively, it’s used in chats to suggest “hush-hush” topics, surprises, or inside jokes.

• Represents secrecy or restricted information.
• Used in marketing for teasers or surprise reveals.
• Can playfully hint at keeping a secret in conversation.