SOCIAL MEDIA MARKETING

New Feature Alert: Create Quick Variations for Your Status Updates Using Edgar

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From making sure your social media feeds look as fresh as possible to adhering to different social networks’ changing rules, it’s more important than ever to share a variety of social updates for each piece of content you want to promote.That's where Edgar's new variations feature comes in.Now you can add a whole stack of variations on a single update right inside Edgar, so you're always sharing that perfect balance of content automatically!

You can test this feature out for free, no log-in required here.

Or if you wanna see how it works? Watch this video from our founder Laura Roeder!

Let's take a closer look!

Adding updates to Edgar using variations

When you visit the Add Content page in Edgar, you can enter a single social media update just like before, but you can also use the new Add variation button to start adding more updates:

Edgar's new content composer with variations

You can add as many variations as you want, then save them to your library all at once!

Animation showing how variations are added

Edgar will bundle all those variations together like a stack of cards, then go from stack to stack when he's choosing what to share next.Because he automatically alternates between stacks, you don’t have to worry about your variations getting posted back to back - you’ll still have the perfect spread to keep things fresh!

Edgar choosing an update from a stack

Edgar keeps your stacks bundled together in your update library, too, so you can keep track of which ones go together:

How variations display in edgar's update library

Bada bing, bada boom!You get to quickly and easily add more updates in less time, and Edgar keeps 'em nice and organized, so you can share the perfect spread of content, keep your feeds looking fresh, and stay totally compliant with every social network's terms & conditions.(And that just feels really, really good.)

Time to add your own variations!

Ready to take this thing for a spin? Try it out for yourself, no sign-in required here.Or if you're an Edgar user, hop on over to your Add Content page, and whip up a stack of variations of your own!(And keep your eyes peeled, 'cause we're already working on new tweaks and improvements that'll make adding variations even easier! Because honestly, we just can't help ourselves.)

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