Marketing for Health Coaches: 7 Ways To Boss Social Media Marketing

We’ll just go ahead and say it… It seems like we all have that one Facebook friend who uses his or her personal profile solely for schilling protein shakes or exercise programs. When you get notification after notification about how a supplement or workout routine can change your life, you start to feel like, “Where did my friend go? Was she kidnapped and replaced by a robot brand rep?” Nope, just poorly executed social media marketing for health coaches.It doesn’t have to be that way, though. While the coming of age of social media means there are more avenues for those very single-minded marketing folk, it also means that there is a shared place where people can speak about topics they’re truly passionate about.With that perspective in mind, here are 7 ways health and fitness coaches can up their health coach marketing, social media game, build their brands online, and drive more business:

1. Understand the marketing funnel

Fact: Very few people are going to become customers straight from a social media platform.Instead of trying to get all your customers directly from Facebook or Instagram, use social media as a channel to move people along to the next step toward signing up for your products or services. Maybe that’s becoming part of a private group (see number 7), submitting an email for a newsletter, or scheduling a time for a consultation call.Craft and strategize your social media posts toward moving potential clients to the consideration stage and then use that middle stage* (whatever it is for you) to nudge users toward the sale. Using tools like MeetEdgar can also help you determine which social media posts are driving the most movement to that middle stage of the funnel by tracking clicks.

*Note: There might be more than one step in the middle stages depending on your business!

2. Tailor your posts to your platform.

Users go to different social media platforms for different reasons. Think about why you, personally, go to Facebook versus Twitter versus Instagram. What do you interact with on each channel? Why and how? Here are some basic tips for each platform:

Facebook

Facebook is